Marketing Automation Manager Jobs

Discover Marketing Automation Manager opportunities at companies seeking experienced professionals to build and optimize the systems behind effective marketing campaigns. These roles combine marketing strategy, technology, data, and cross-functional leadership to help organizations engage prospects and customers at scale. Ladders features vetted professional jobs with salaries of $100,000 or more, helping you focus your search on senior-level opportunities.

What Does a Marketing Automation Manager Do?

Marketing Automation Managers oversee platforms and processes that support email marketing, lead nurturing, customer journeys, and campaign execution. They may manage tools such as marketing automation and CRM systems, establish audience segmentation and lead-scoring programs, and partner with marketing, sales, and operations teams. Responsibilities often include maintaining data quality, improving workflows, measuring campaign performance, and ensuring communications follow applicable privacy and consent requirements.

Skills and Qualifications Employers Seek

Employers commonly look for experience with marketing automation platforms, CRM integrations, campaign analytics, and lifecycle marketing. Strong candidates can translate business goals into scalable programs, interpret performance data, troubleshoot technical issues, and communicate clearly with stakeholders. Depending on the role, qualifications may also include experience managing a team or agency partners, overseeing budgets, and supporting marketing operations or revenue operations initiatives.

Career Opportunities and Compensation

Marketing Automation Manager positions can be found across technology, financial services, healthcare, retail, business services, and other industries. Scope varies by employer: some roles focus on platform administration and campaign delivery, while others lead broader marketing operations, customer engagement, or automation strategy. Compensation depends on factors such as location, company size, industry, experience, and role responsibilities. Browse Ladders for vetted openings paying $100,000 or more.

Find Marketing Automation Manager Jobs on Ladders

Use Ladders to explore senior marketing automation opportunities and identify roles that match your experience and career goals. Review each listing for details about platform requirements, team structure, responsibilities, and compensation, then tailor your application to highlight measurable results in campaign performance, pipeline contribution, operational efficiency, and customer engagement.

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$100K - $110K *

Elevate your career by leading digital marketing initiatives that integrate strategy, technology, and analytics to drive demand and business growth. This hands-on role requires a strategic thinker to...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Business Services

$90K - $150K *

Deliver innovative demand generation strategies that drive qualified pipeline from enterprise and developer audiences, collaborating cross-functionally to execute top-tier marketing campaigns in a fas...

Reposted 1 week ago

  •   Less than 5 years exp.  •   Information Technology

$95K - $115K *

Empower trial users by designing and optimizing a full-funnel marketing strategy that transforms free trials into active evaluations, driving customer conversion through data-driven insights and colla...

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Drive trial conversion and activation strategies for a B2B SaaS portfolio, optimizing user engagement through data-driven marketing initiatives. Collaborate cross-functionally to enhance user experien...

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$90K - $110K *

Join a team that's dedicated to designing and building innovative automation solutions within HubSpot. Leverage your technical skills to optimize workflows, implement integrations, and enhance user ex...

4 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$90K - $110K *

Build your career with a remote Automation Engineer role, where you'll design and implement scalable systems, enhance client portals, and partner with technical consultants to drive growth through inn...

Austin, TXRemote

4 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$185K - $248K *

Lead customer activation and co-selling initiatives for AIforce, driving measurable outcomes through strategic alignment with partners. Collaborate cross-functionally to enhance adoption and revenue...

3 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $95K *

Join a team that's redefining marketing automation. As a key player, you'll oversee the optimization of our global platform, ensuring smooth data flows and empowering marketers through training and te...

United StatesRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$110K - $140K *

Unlock the potential of experiential marketing by transforming factories and products into unforgettable customer experiences. Drive strategy and execution for innovative activations that engage audie...

Today

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$110K - $140K *

Unlock the potential of experiential marketing by transforming factories and products into unforgettable customer experiences. Drive innovative activations and engage diverse audiences through strateg...

Today

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$110K - $130K *

Drive product innovation by designing AI-enabled workflows that simplify complex insurance operations, ensuring user trust and operational efficiency through close collaboration with engineering and g...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$92K - $123K *

Join a team that's redefining digital marketing by leading integrated search strategies across Google Ads, Bing, and YouTube. Drive performance, optimize campaigns, and collaborate with regional teams...

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$92K - $123K *

Lead the strategy and execution of integrated paid search and Google media campaigns, optimizing performance across platforms like Google Ads and YouTube. Collaborate with teams to drive SEO initiativ...

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $130K *

Elevate customer satisfaction by managing relationships with property management companies. Ensure clients derive maximum value from our platform through proactive support, problem-solving, and regula...

4 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Accelerate progress at our fast-paced team, leading performance marketing across diverse paid media platforms. Own strategy, execution, and analytics, refining campaigns to maximize impact among compl...

4 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$150K - $180K *

Lead demand generation efforts, shaping strategy and execution to drive pipeline growth. Collaborate cross-functionally to optimize marketing efforts and measure success against revenue goals in a dyn...

Atlanta, GARemote

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$110K - $130K *

Unlock potential by driving product strategy and execution for data and identity solutions. Collaborate across teams to deliver impactful products, ensuring alignment with business goals and customer...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$161K - $249K *

Optimize marketing optimization strategies to enhance funnel performance and drive business outcomes. Collaborate with various stakeholders to execute impactful product roadmaps and create sustainable...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$93K - $104K *

Transform your career by leading digital marketing initiatives that drive audience engagement. Oversee campaign strategy, execution, and optimization while collaborating with cross-functional teams to...

2 days ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Lead the development and scaling of our connector ecosystem, collaborating with cross-functional teams to transform strategic opportunities into actionable product initiatives that enhance client mark...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Join a team that's redefining business identity solutions. As a Product Manager, you'll drive strategy, development, and performance of our Business Identity Graph, collaborating with cross-functional...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Unlock potential by directing product strategy for data-centric solutions, collaborating across teams to enhance product performance and drive innovation. Own the product lifecycle from conception to...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$95K - $115K *

Elevate product management by integrating diverse datasets into innovative solutions. Collaborate with cross-functional teams to enhance existing products and drive new data initiatives from concept t...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$80K - $95K *

Engage customers through impactful marketing initiatives that drive retention and growth. Collaborate with Customer Success Managers to create compelling stories, manage events, and amplify the voice...

United StatesRemote

Today

  •   Less than 5 years exp.  •   Information Technology

$170K - $195K *

Transform digital marketing operations by managing full-funnel campaigns across major platforms. Ensure optimal performance through data-driven strategies and collaboration with AI tools. Play a key r...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Marketing Automation Manager do?question toggle

    A Marketing Automation Manager oversees marketing platforms, campaign workflows, audience segmentation, lead nurturing, and performance reporting. The role often involves partnering with sales, marketing, and operations teams to improve customer engagement and marketing efficiency.

  • What skills are important for Marketing Automation Manager jobs?question toggle

    Commonly sought skills include marketing automation and CRM platform experience, campaign analytics, lifecycle marketing, workflow design, data management, and cross-functional communication. Some positions also require people management, budgeting, or marketing operations experience.

  • Which industries hire Marketing Automation Managers?question toggle

    Employers across technology, financial services, healthcare, retail, business services, and many other industries hire Marketing Automation Managers. Responsibilities and platform requirements vary by company and sector.

  • Do Marketing Automation Manager jobs pay $100,000 or more?question toggle

    Some Marketing Automation Manager roles pay $100,000 or more, particularly senior positions with broader strategic, technical, or team leadership responsibilities. Compensation varies based on location, experience, industry, company size, and the scope of the role. Ladders focuses on vetted professional jobs paying at least $100,000.

  • How can I find a Marketing Automation Manager job on Ladders?question toggle

    Search Ladders for Marketing Automation Manager openings and review each listing's responsibilities, required platforms, qualifications, and compensation information. Highlight relevant experience and measurable outcomes when applying.