Marketing Automation Manager Jobs

Discover Marketing Automation Manager opportunities at companies seeking experienced professionals to build and optimize the systems behind effective marketing campaigns. These roles combine marketing strategy, technology, data, and cross-functional leadership to help organizations engage prospects and customers at scale. Ladders features vetted professional jobs with salaries of $100,000 or more, helping you focus your search on senior-level opportunities.

What Does a Marketing Automation Manager Do?

Marketing Automation Managers oversee platforms and processes that support email marketing, lead nurturing, customer journeys, and campaign execution. They may manage tools such as marketing automation and CRM systems, establish audience segmentation and lead-scoring programs, and partner with marketing, sales, and operations teams. Responsibilities often include maintaining data quality, improving workflows, measuring campaign performance, and ensuring communications follow applicable privacy and consent requirements.

Skills and Qualifications Employers Seek

Employers commonly look for experience with marketing automation platforms, CRM integrations, campaign analytics, and lifecycle marketing. Strong candidates can translate business goals into scalable programs, interpret performance data, troubleshoot technical issues, and communicate clearly with stakeholders. Depending on the role, qualifications may also include experience managing a team or agency partners, overseeing budgets, and supporting marketing operations or revenue operations initiatives.

Career Opportunities and Compensation

Marketing Automation Manager positions can be found across technology, financial services, healthcare, retail, business services, and other industries. Scope varies by employer: some roles focus on platform administration and campaign delivery, while others lead broader marketing operations, customer engagement, or automation strategy. Compensation depends on factors such as location, company size, industry, experience, and role responsibilities. Browse Ladders for vetted openings paying $100,000 or more.

Find Marketing Automation Manager Jobs on Ladders

Use Ladders to explore senior marketing automation opportunities and identify roles that match your experience and career goals. Review each listing for details about platform requirements, team structure, responsibilities, and compensation, then tailor your application to highlight measurable results in campaign performance, pipeline contribution, operational efficiency, and customer engagement.

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$110K - $130K *

Transform marketing operations by building an AI-driven analytics function. Lead the design of cohort-based reporting and attribution models, ensuring data integrity and actionable insights for pipeli...

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$80K - $90K *

Transform workflow automation across critical systems by designing, building, and maintaining integrations using Microsoft Power Platform. Collaborate with stakeholders to enhance efficiency and strea...

Toronto, ONIn-Person

6 days ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$110K - $130K *

Join a dynamic team to shape and own full-stack demand generation, driving pipeline growth through innovative campaigns and strategic partnerships. Collaborate closely with leadership to build systems...

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$80K - $95K *

Champion data-driven strategies in paid social management to optimize campaigns, enhance creative performance, and collaborate across teams, ensuring alignment with client goals and maximizing results...

3 weeks ago

  •   Less than 5 years exp.  •   Media

$105K - $120K *

Champion user engagement by defining lifecycle journeys, optimizing HubSpot workflows, and driving retention strategies. Collaborate across teams to enhance user experiences and measure success throug...

United StatesRemote

Yesterday

  •   5 - 7 years exp.  •   Enterprise Technology

$105K - $171K *

Lead the charge in optimizing analytics strategies to drive business growth, leveraging data insights to enhance customer experiences and inform strategic initiatives across a dynamic, fast-paced envi...

California, USRemote

5 days ago

  •   5 - 7 years exp.  •   Consumer Technology

$80K - $95K *

Optimize marketing operations and campaign management for our Active Trader team. Drive project coordination, compliance, and creative execution to ensure timely delivery and quality results while fos...

CanadaRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$95K - $115K *

Help us drive portfolio growth through strategic marketing initiatives, product launches, and demand generation. Collaborate with cross-functional teams to enhance customer adoption and support busine...

4 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$80K - $105K *

Pioneer the evolution of our marketing technology ecosystem, shaping strategies and driving integration to empower growth and enhance scalability. Collaborate cross-functionally to optimize performanc...

Toronto, ONRemote

Reposted 3 days ago

  •   5 - 7 years exp.  •   Consumer Technology

$80K - $105K *

Transform the MarTech landscape by overseeing and evolving a robust ecosystem that enhances performance and lifecycle marketing. Lead strategy, integration, and optimization while collaborating cross...

Toronto, ONIn-Person

Reposted 3 days ago

  •   5 - 7 years exp.  •   Consumer Technology

$80K - $95K *

Lead projects with excellence while managing teams to ensure on-time, on-budget delivery, maximizing customer satisfaction through effective communication and strategic execution in a collaborative en...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $95K *

Accelerate project success by leading teams to deliver high-quality results on time and within budget. Manage all aspects of project execution, ensuring customer satisfaction and adherence to Convergi...

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $115K *

Join a team that's leading automation innovation by managing multi-disciplinary projects, ensuring customer satisfaction, and driving process improvements across North America while collaborating with...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$80K - $105K *

Shape the future of marketing technology by optimizing acquisition, lifecycle, and data integration. Collaborate with cross-functional teams to enhance operations and enable data-driven decision-makin...

Toronto, ONIn-Person

Reposted 3 days ago

  •   5 - 7 years exp.  •   Consumer Technology

$110K - $130K *

Lead the development and execution of fleet sustainability and safety projects, collaborating with shipboard and shoreside teams to enhance operational efficiency and compliance with environmental reg...

1 week ago

  •   8 - 10 years exp.  •   Business Services

$110K - $130K *

Transform your career by leading technical delivery and solution architecture. Leverage your Automation Anywhere expertise to engage with clients, drive RPA implementations, and ensure successful proj...

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$80K - $95K *

Accelerate your career by driving brand awareness and demand generation through innovative marketing strategies in a dynamic consulting environment. Collaborate with cross-functional teams to enhance...

United StatesRemote

Yesterday

  •   Less than 5 years exp.  •   Staffing

$60K - $120K *

Unlock potential by managing builder relationships, driving revenue growth, and mentoring sales teams. This role requires strategic prospecting and effective pipeline management to enhance community s...

1 week ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$95K - $115K *

Join a team that drives innovative digital marketing campaigns, harnessing data to optimize customer engagement and retention. Collaborate cross-functionally to enhance campaign performance and delive...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$100K - $110K *

Elevate your career by leading digital marketing initiatives that integrate strategy, technology, and analytics to drive demand and business growth. This hands-on role requires a strategic thinker to...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Business Services

$90K - $150K *

Deliver innovative demand generation strategies that drive qualified pipeline from enterprise and developer audiences, collaborating cross-functionally to execute top-tier marketing campaigns in a fas...

Reposted 6 days ago

  •   Less than 5 years exp.  •   Information Technology

$95K - $115K *

Empower trial users by designing and optimizing a full-funnel marketing strategy that transforms free trials into active evaluations, driving customer conversion through data-driven insights and colla...

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Drive trial conversion and activation strategies for a B2B SaaS portfolio, optimizing user engagement through data-driven marketing initiatives. Collaborate cross-functionally to enhance user experien...

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$90K - $110K *

Join a team that's dedicated to designing and building innovative automation solutions within HubSpot. Leverage your technical skills to optimize workflows, implement integrations, and enhance user ex...

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$90K - $110K *

Build your career with a remote Automation Engineer role, where you'll design and implement scalable systems, enhance client portals, and partner with technical consultants to drive growth through inn...

Austin, TXRemote

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Marketing Automation Manager do?question toggle

    A Marketing Automation Manager oversees marketing platforms, campaign workflows, audience segmentation, lead nurturing, and performance reporting. The role often involves partnering with sales, marketing, and operations teams to improve customer engagement and marketing efficiency.

  • What skills are important for Marketing Automation Manager jobs?question toggle

    Commonly sought skills include marketing automation and CRM platform experience, campaign analytics, lifecycle marketing, workflow design, data management, and cross-functional communication. Some positions also require people management, budgeting, or marketing operations experience.

  • Which industries hire Marketing Automation Managers?question toggle

    Employers across technology, financial services, healthcare, retail, business services, and many other industries hire Marketing Automation Managers. Responsibilities and platform requirements vary by company and sector.

  • Do Marketing Automation Manager jobs pay $100,000 or more?question toggle

    Some Marketing Automation Manager roles pay $100,000 or more, particularly senior positions with broader strategic, technical, or team leadership responsibilities. Compensation varies based on location, experience, industry, company size, and the scope of the role. Ladders focuses on vetted professional jobs paying at least $100,000.

  • How can I find a Marketing Automation Manager job on Ladders?question toggle

    Search Ladders for Marketing Automation Manager openings and review each listing's responsibilities, required platforms, qualifications, and compensation information. Highlight relevant experience and measurable outcomes when applying.