Marketing Automation Manager Jobs

Discover Marketing Automation Manager opportunities at companies seeking experienced professionals to build and optimize the systems behind effective marketing campaigns. These roles combine marketing strategy, technology, data, and cross-functional leadership to help organizations engage prospects and customers at scale. Ladders features vetted professional jobs with salaries of $100,000 or more, helping you focus your search on senior-level opportunities.

What Does a Marketing Automation Manager Do?

Marketing Automation Managers oversee platforms and processes that support email marketing, lead nurturing, customer journeys, and campaign execution. They may manage tools such as marketing automation and CRM systems, establish audience segmentation and lead-scoring programs, and partner with marketing, sales, and operations teams. Responsibilities often include maintaining data quality, improving workflows, measuring campaign performance, and ensuring communications follow applicable privacy and consent requirements.

Skills and Qualifications Employers Seek

Employers commonly look for experience with marketing automation platforms, CRM integrations, campaign analytics, and lifecycle marketing. Strong candidates can translate business goals into scalable programs, interpret performance data, troubleshoot technical issues, and communicate clearly with stakeholders. Depending on the role, qualifications may also include experience managing a team or agency partners, overseeing budgets, and supporting marketing operations or revenue operations initiatives.

Career Opportunities and Compensation

Marketing Automation Manager positions can be found across technology, financial services, healthcare, retail, business services, and other industries. Scope varies by employer: some roles focus on platform administration and campaign delivery, while others lead broader marketing operations, customer engagement, or automation strategy. Compensation depends on factors such as location, company size, industry, experience, and role responsibilities. Browse Ladders for vetted openings paying $100,000 or more.

Find Marketing Automation Manager Jobs on Ladders

Use Ladders to explore senior marketing automation opportunities and identify roles that match your experience and career goals. Review each listing for details about platform requirements, team structure, responsibilities, and compensation, then tailor your application to highlight measurable results in campaign performance, pipeline contribution, operational efficiency, and customer engagement.

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$130K - $145K *

Optimize enterprise productivity and automation by partnering with teams to identify opportunities, prioritize solutions, and drive adoption of AI capabilities, ensuring alignment with architecture an...

Today

  •   5 - 7 years exp.  •   Information Technology

$114K - $171K *

Drive the strategy and execution of lead operations, optimizing processes and technology to enhance lead qualification and routing. Collaborate across teams to ensure timely follow-up and continuous i...

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$114K - $171K *

Champion the strategy and execution of lead operations, optimizing processes and technology to enhance lead qualification and routing. Collaborate across teams to ensure timely follow-up and continuou...

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$114K - $171K *

Empower your career by shaping lead operations strategy and execution. Own systems and processes for lead qualification and routing, collaborating with teams to enhance performance and drive improveme...

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$115K - $125K *

Unlock your potential by building comprehensive CRM marketing strategies from scratch, enhancing customer engagement through tailored email and SMS communications while collaborating with cross-functi...

Reposted 6 days ago

  •   Less than 5 years exp.  •   Transportation

$95K - $115K *

Lead the charge in driving demand and pipeline growth for innovative SaaS solutions in the laundry sector. Collaborate with cross-functional teams to enhance customer experience and optimize marketing...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $115K *

Drive demand and pipeline growth for SaaS solutions in the laundry sector. Lead marketing campaigns, enhance customer experience, and optimize strategies to boost revenue and retention while collabora...

Salt Lake City, UTRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $95K *

Champion digital marketing strategies, driving demand and growth through AI tools and automation platforms. Engage with stakeholders to enhance brand presence in renewable energy and AEC sectors, ensu...

3 weeks ago

  •   Less than 5 years exp.  •   Staffing

$95K - $130K *

Drive client engagement and strategic initiatives with top accounts, ensuring successful execution of deliverables and fostering strong partnerships. Lead a team to enhance marketing results through d...

1 week ago

  •   5 - 7 years exp.  •   Media

$75K - $175K *

Unlock potential by transforming our marketing database into a proactive growth engine. Establish data quality standards and governance frameworks to enhance segmentation, personalization, and attribu...

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $95K *

Transform customer experiences into lasting relationships by leading impactful marketing campaigns, driving product adoption, and fostering customer advocacy through innovative strategies and collabor...

CanadaRemote

6 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $95K *

Champion customer engagement by crafting impactful marketing campaigns that drive product adoption and advocacy. Collaborate across teams to enhance customer experiences and ensure effective communica...

United StatesRemote

6 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$143K - $216K *

Join a team that's redefining B2B marketing in the Salesforce ecosystem. Leverage your product marketing expertise to drive positioning, support launches, and enhance cross-cloud strategies, impacting...

California, MDRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $210K *

Help us drive impactful marketing initiatives across video, social, and print. Lead vendor collaborations and build our branding from the ground up as we showcase cutting-edge defense technology throu...

3 weeks ago

  •   Less than 5 years exp.  •   Aerospace & Defense

$80K - $95K *

Unlock your potential by leading digital marketing campaigns, managing client relationships, and driving measurable results. Collaborate with experts to optimize strategies across multiple channels an...

4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $115K *

Drive impactful regional demand generation strategies to elevate pipeline and revenue. Collaborate cross-functionally to execute high-level marketing programs, ensuring engagement and acceleration of...

Boston, MARemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$125K - $150K *

Drive customer success by leading enterprise engagements and deploying AI solutions. Collaborate with cross-functional teams to ensure operational impact and long-term partnerships, enhancing efficien...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Lead the administration and enhancement of compensation programs, ensuring market competitiveness and internal equity. Manage a team of professionals, drive process improvements, and partner with stak...

1 week ago

  •   5 - 7 years exp.  •   Business Services

$105K - $135K *

Shape the future of our creative operations by streamlining processes, managing resources, and enhancing collaboration across teams. Your expertise will drive efficiency and elevate project delivery i...

2 weeks ago

  •   5 - 7 years exp.  •   Business Services

$105K - $135K *

Lead the charge in optimizing creative operations by managing workflows, resources, and budgets. Collaborate with cross-functional teams to ensure timely project delivery while enhancing team efficien...

2 weeks ago

  •   5 - 7 years exp.  •   Business Services

$105K - $135K *

Empower our creative team by streamlining operations, managing workflows, and enhancing project delivery. Collaborate across departments to ensure timely execution of integrated campaigns while mainta...

2 weeks ago

  •   5 - 7 years exp.  •   Business Services

$74K - $125K *

Lead the charge in transforming a federal agency's data ecosystem. Drive Agile product management, ensuring backlog readiness and stakeholder collaboration to deliver AI-driven solutions that enhance...

1 week ago

  •   5 - 7 years exp.  •   Business Services

$74K - $125K *

Drive product excellence by managing contractor-side backlog readiness, translating needs into actionable features, and collaborating with stakeholders to ensure successful delivery in an Agile enviro...

1 week ago

  •   5 - 7 years exp.  •   Business Services

$100K - $120K *

Transform marketing operations by building AI-driven analytics and reporting systems. Collaborate with leadership to enhance pipeline visibility and drive data-informed decisions, ensuring effective c...

Boston, MARemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Transform marketing operations by building an AI-driven analytics function. Lead the design of cohort-based reporting and attribution models, ensuring data integrity and actionable insights for pipeli...

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Marketing Automation Manager do?question toggle

    A Marketing Automation Manager oversees marketing platforms, campaign workflows, audience segmentation, lead nurturing, and performance reporting. The role often involves partnering with sales, marketing, and operations teams to improve customer engagement and marketing efficiency.

  • What skills are important for Marketing Automation Manager jobs?question toggle

    Commonly sought skills include marketing automation and CRM platform experience, campaign analytics, lifecycle marketing, workflow design, data management, and cross-functional communication. Some positions also require people management, budgeting, or marketing operations experience.

  • Which industries hire Marketing Automation Managers?question toggle

    Employers across technology, financial services, healthcare, retail, business services, and many other industries hire Marketing Automation Managers. Responsibilities and platform requirements vary by company and sector.

  • Do Marketing Automation Manager jobs pay $100,000 or more?question toggle

    Some Marketing Automation Manager roles pay $100,000 or more, particularly senior positions with broader strategic, technical, or team leadership responsibilities. Compensation varies based on location, experience, industry, company size, and the scope of the role. Ladders focuses on vetted professional jobs paying at least $100,000.

  • How can I find a Marketing Automation Manager job on Ladders?question toggle

    Search Ladders for Marketing Automation Manager openings and review each listing's responsibilities, required platforms, qualifications, and compensation information. Highlight relevant experience and measurable outcomes when applying.