Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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$75K - $125K *

Optimize marketing knowledge management by overseeing project data, content creation, and collaboration across teams. Ensure accuracy and accessibility of marketing materials to support proposals and...

2 weeks ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$165K - $185K *

Elevate your career by driving direct-to-consumer growth and marketing operations. Lead brand, performance marketing, and analytics to optimize customer acquisition and revenue while collaborating wit...

United StatesRemote

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Energy & Utilities

$225K - $275K *

Create a scalable growth marketing strategy, leveraging AI to drive acquisition, retention, and revenue in a product-led environment. Collaborate closely with the CEO and executive team to optimize th...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$88K - $105K *

Join a team that's driving actionable insights through advanced analytics. As a strategic analyst, you'll identify trends and opportunities, develop key performance metrics, and influence decision-mak...

3 weeks ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$110K - $130K *

Grow your career with a dynamic role focused on pipeline generation through innovative growth-hacking techniques and scalable systems, targeting high-profile enterprise clients in the tech and legal s...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$150K - $175K *

Accelerate growth through strategic demand generation and integrated marketing campaigns. Collaborate with Sales and Product teams to optimize the pipeline, drive revenue, and enhance customer engagem...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$174K - $255K *

Lead strategic growth initiatives by defining product vision and multi-year roadmaps. Drive digital demand and revenue through innovative customer experiences across diverse channels, leveraging marke...

Today

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$174K - $255K *

Lead the charge in defining and executing a strategic product vision that drives digital growth, enhances customer engagement, and maximizes revenue across diverse channels and ecosystems, ensuring al...

Today

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$174K - $255K *

Unlock your potential as a senior product leader driving digital growth strategies. Shape product vision and multi-year roadmaps to enhance customer engagement and revenue across diverse channels in a...

Today

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$140K - $170K *

Unlock growth by owning and scaling demand generation strategies. Design integrated campaigns, manage ABM initiatives, and enhance marketing operations to drive pipeline and align closely with Sales i...

1 week ago

  •   5 - 7 years exp.  •   Healthcare

$158K - $210K *

Lead a dynamic team of Key Account Executives to drive new business growth, manage complex sales cycles, and shape go-to-market strategies while fostering strong relationships with Fortune 100 clients...

3 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $115K *

Join a team that drives innovative digital marketing campaigns, harnessing data to optimize customer engagement and retention. Collaborate cross-functionally to enhance campaign performance and delive...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$150K - $165K *

Lead analytics initiatives across multiple projects, guiding teams to transform data into actionable insights. Collaborate with senior clients and internal teams to shape measurement strategies and op...

2 weeks ago

  •   8 - 10 years exp.  •   Media

$110K - $130K *

Grow your career with a strategic role in analytics, driving insights and performance for the Vaccines Business Unit. Collaborate across functions to influence decisions and enhance business outcomes...

2 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$147K - $221K *

Shape the future of adserver reporting products by managing feature designs across portfolios, ensuring delivery of scalable, reliable, and low-latency metrics for major live events, while collaborati...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$130K - $260K *

Lead the charge in developing advanced statistical models to optimize retail media operations. Drive data-driven strategies, mentor a high-performing team, and enhance decision-making through innovati...

Bentonville, ARRemote

1 week ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$130K - $260K *

Support our mission by leading data science initiatives that optimize retail media operations. Drive algorithmic precision in forecasting, market-sizing, and behavioral segmentation while mentoring a...

1 week ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$145K - $165K *

Champion growth initiatives by executing strategies that enhance customer acquisition, optimize sales funnels, and drive revenue. Collaborate with cross-functional teams to innovate and implement data...

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$150K - $180K *

Shape the future of connected TV advertising by driving sales growth and building strategic partnerships. Leverage your expertise in CTV/OTT to own the sales cycle, exceed targets, and collaborate wit...

2 days ago

  •   Less than 5 years exp.  •   Media

$174K - $225K *

Advance the Accelerator Series by executing marketing strategies, managing events, and driving attendance. Collaborate with teams to ensure seamless delivery and measurable results across multiple cit...

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$117K - $234K *

Champion advanced analytics initiatives to drive strategic insights and business growth. Lead a high-performing team, manage complex projects, and collaborate with senior leadership to enhance decisio...

1 week ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$90K - $180K *

Elevate your career by leading advanced analytics initiatives that drive strategic business outcomes. Collaborate with senior leadership to deliver actionable insights and manage a high-performing tea...

1 week ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$117K - $234K *

Elevate data-driven decision-making by leading advanced analytics initiatives, managing complex projects, and mentoring a high-performing team to drive strategic business outcomes across multiple func...

1 week ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$180K - $220K *

Shape the future of data-driven solutions by leading our Data, AI & Cloud practice. Drive strategic growth, manage P&L, and inspire cross-functional teams to deliver innovative consulting solutions gl...

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$180K - $220K *

Shape the future of data-driven solutions by leading our AI and cloud strategy, driving profitability, and enhancing client engagement through innovative insights and high-performing teams across our...

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.