Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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$120K - $180K *

Drive impactful customer insights by designing measurement frameworks, leading analytical investigations, and building scalable data products. Collaborate with cross-functional teams to enhance custom...

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$70K - $125K *

Transform media strategies by leveraging data-driven insights to optimize planning and buying processes. Collaborate with cross-functional teams to enhance campaign effectiveness and drive measurable...

1 week ago

  •   Less than 5 years exp.  •   Media

$80K - $95K *

Elevate marketplace performance through data-driven analysis and experimentation. Collaborate across teams to design and execute tests, delivering actionable insights that optimize marketing strategie...

Reposted yesterday

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $95K *

Shape and optimize customer lifecycle marketing programs to drive acquisition and retention. Leverage CRM, email, and SMS channels, collaborating with cross-functional teams to enhance customer engage...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Business Services

$94K - $107K *

Join a team that's driving impactful market research initiatives, leading the design and execution of quantitative studies. Leverage your expertise to translate complex data into actionable insights f...

Toronto, ONIn-Person

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $145K *

Drive strategic marketing initiatives in diagnostics, enhancing customer engagement and portfolio growth. Lead a team to develop compelling narratives and sales tools, ensuring alignment with market n...

Yesterday

  •   5 - 7 years exp.  •   Healthcare

$130K - $155K *

Lead strategic marketing initiatives to enhance diagnostic solutions, driving sales enablement and team development. Collaborate across functions to optimize portfolio strategies and ensure impactful...

Yesterday

  •   5 - 7 years exp.  •   Healthcare

$145K - $175K *

Join our team to lead strategic marketing initiatives, enhance sales enablement, and drive portfolio growth in specialized diagnostics. Collaborate across functions to optimize customer engagement and...

Yesterday

  •   5 - 7 years exp.  •   Healthcare

$145K - $175K *

Drive impactful solutions marketing by leading strategic initiatives, enhancing sales enablement, and fostering cross-functional collaboration. Empower a team to deliver actionable insights and optimi...

Yesterday

  •   5 - 7 years exp.  •   Healthcare

$149K - $185K *

Lead the strategy and execution of paid digital advertising programs, optimizing campaigns across multiple channels to drive measurable pipeline and revenue impact. Collaborate with cross-functional t...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$100K - $110K *

Drive impactful CRM analytics by measuring and optimizing lifecycle marketing programs. Collaborate with stakeholders to translate data insights into actionable strategies, ensuring robust performance...

2 weeks ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$150K - $190K *

Elevate our field marketing strategy by leading regional initiatives that drive demand for our software. Collaborate with sales teams to create impactful events and programs, while building and managi...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$80K - $95K *

Optimize your career by leading product strategies, driving cost reductions, and enhancing promotional activities. Collaborate cross-functionally to maximize profits and meet market demands in a fast...

Reposted today

  •   Less than 5 years exp.  •   Staffing

$76K - $107K *

Join a team that's transforming data into actionable insights to drive innovative advertising strategies. Collaborate with cross-functional teams to enhance partner experiences and contribute to reven...

Today

  •   Less than 5 years exp.  •   Hospitality & Recreation

$89K - $125K *

Analyze data to shape innovative advertising strategies, collaborating with cross-functional teams to enhance partner experiences and drive revenue growth in a dynamic, data-driven environment...

Today

  •   Less than 5 years exp.  •   Hospitality & Recreation

$82K - $115K *

Analyze data to develop actionable insights and media strategies, driving advertising success. Collaborate with cross-functional teams to enhance partner experiences and support revenue growth through...

Today

  •   Less than 5 years exp.  •   Hospitality & Recreation

$258K - $340K *

Join a team that's redefining technology and data partnerships. Lead strategic initiatives to enhance product innovation and drive growth through high-impact collaborations with C-suite executives and...

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Drive growth by owning the entire e-commerce funnel, enhancing acquisition and retention strategies. Lead high-velocity testing and collaborate with cross-functional teams to optimize customer experie...

Today

  •   5 - 7 years exp.  •   Food & Beverages

$110K - $130K *

Pioneer growth strategies by overseeing the entire e-commerce funnel, enhancing acquisition and retention through high-velocity testing and collaboration. Lead a dynamic team to optimize customer jour...

4 days ago

  •   5 - 7 years exp.  •   Food & Beverages

$95K - $120K *

Deliver integrated digital media strategies for healthcare clients, leading planning discussions and optimizing campaigns across various channels. Collaborate with cross-functional teams to ensure ali...

3 days ago

  •   5 - 7 years exp.  •   Healthcare

$110K - $130K *

Join a team that's driving growth in Marketplace Payments and Financial Services. You'll enhance Seller experiences, manage cross-functional programs, and leverage data insights to improve operational...

2 weeks ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$180K - $200K *

Lead strategic initiatives in advertising effectiveness, enhancing brand authority and commercial success. Collaborate with cross-functional teams to influence product strategy and connect insights wi...

4 days ago

  •   8 - 10 years exp.  •   Media

$120K - $140K *

Transform digital marketing strategies by leading a high-performance team in paid social media and e-commerce. Drive client success through innovative campaign management and operational excellence ac...

3 days ago

  •   Less than 5 years exp.  •   Media

$120K - $140K *

Champion innovative digital marketing strategies while leading a high-performing team. Drive client success through expert campaign management and operational excellence across paid social, search, an...

3 days ago

  •   Less than 5 years exp.  •   Media

$95K - $115K *

Drive full-funnel performance for assigned university partners, balancing tactical execution with strategic insights. Serve as a trusted contact, lead initiatives, and enhance partner growth to suppor...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.