Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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$118K - $144K *

Unlock your potential by driving marketing performance through data analysis, reporting, and strategic insights. Collaborate with cross-functional teams to enhance decision-making and optimize growth...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$143K - $166K *

Lead the charge in driving data-driven strategies as a key analytics translator, bridging technical solutions with business needs to enhance decision-making and accelerate growth across commercial uni...

Toronto, ONIn-Person

1 week ago

  •   5 - 7 years exp.  •   Food & Beverages

$156K - $195K *

Join a dynamic team to transform data analysis into actionable marketing insights. Leverage your expertise to drive performance across multiple channels, supporting growth in demand generation, produc...

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$195K - $245K *

Explore advanced analytics strategies to optimize omnichannel marketing efforts, lead cross-functional insights development, and enhance customer engagement across diverse promotional channels, ensuri...

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$150K - $250K *

Lead the Business Analytics team to deliver innovative marketing solutions, driving client growth through strategic data integration and analytics. Collaborate with cross-functional teams to optimize...

1 week ago

  •   11 - 15 years exp.  •   Media

$92K - $137K *

Explore a pivotal role in marketing analytics, driving data-driven insights and strategic decisions. Collaborate across teams to enhance reporting, measurement, and AI capabilities, shaping the future...

3 days ago

  •   Less than 5 years exp.  •   Information Technology

$195K - $240K *

Elevate your career by leading North America's marketing strategy, driving customer acquisition, enhancing brand strength, and managing a high-performing team to optimize performance through data-driv...

4 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$135K - $198K *

Elevate your career by driving advanced analytics and machine learning initiatives to optimize marketing effectiveness and enhance user engagement in a dynamic entertainment environment. Lead strategi...

Reposted 2 days ago

  •   5 - 7 years exp.  •   Staffing

$120K - $230K *

Drive impactful business outcomes by leading analytics teams, extracting insights from complex data, and consulting with clients to optimize marketing strategies. Foster collaboration and operational...

2 days ago

  •   11 - 15 years exp.  •   Media

$120K - $230K *

Lead the charge in delivering actionable insights through advanced analytics. Oversee multiple teams, drive operational excellence, and consult with clients to optimize marketing strategies and achiev...

2 days ago

  •   11 - 15 years exp.  •   Media

$120K - $230K *

Drive impactful business outcomes by leading analytics initiatives, consulting with clients, and mentoring teams. Shape audience strategies and measurement plans while staying ahead of industry trends...

1 week ago

  •   11 - 15 years exp.  •   Media

$120K - $230K *

Transform business outcomes by leading analytics strategies, consulting with clients, and mentoring teams. Drive innovation in audience insights and measurement, while fostering impactful client relat...

1 week ago

  •   11 - 15 years exp.  •   Media

$120K - $230K *

Shape impactful analytics strategies by consulting with clients, leading audience identification, and mentoring teams to drive measurable business outcomes and innovation in marketing analytics...

1 week ago

  •   11 - 15 years exp.  •   Media

$90K - $115K *

Lead the end-to-end strategy for innovative paid media channels, including connected TV, YouTube, and streaming audio. This role empowers you to optimize budgets and campaigns while collaborating acro...

Reposted 1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$74K - $118K *

Elevate data-driven insights by managing analytics projects for marketing initiatives. Collaborate across teams to enhance decision-making and optimize performance through advanced analytics and strat...

Markham, ONIn-Person

3 weeks ago

  •   5 - 7 years exp.  •   Energy & Utilities

$109K - $135K *

Lead the charge in optimizing media and shopper analytics to enhance marketing performance. Collaborate with cross-functional teams to translate data into actionable insights, driving business results...

Today

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$150K - $180K *

Unlock potential by leading enterprise data, analytics, and AI initiatives. Drive strategy, governance, and integration while managing a growing team to enhance data capabilities and foster responsibl...

2 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$95K - $115K *

Unlock potential by creating data analysis tools that drive strategic initiatives. Collaborate with cross-functional teams to deliver insights, automate reporting, and enhance business performance thr...

2 weeks ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$143K - $273K *

Shape marketing strategies by leveraging advanced analytics and audience insights. Collaborate with cross-functional teams to drive data-driven decisions and enhance marketing effectiveness, optimizin...

Reposted 1 month ago

  •   5 - 7 years exp.  •   Information Technology

$170K - $267K *

Elevate marketing performance by leading analytics, insights, and data strategy. Drive impactful decisions through innovative measurement practices and AI tools while fostering collaboration across te...

Reposted today

  •   11 - 15 years exp.  •   Finance & Insurance

$125K - $150K *

Engage with clients to cultivate relationships, drive revenue growth, and provide tailored solutions by understanding market needs and ensuring seamless service delivery through effective communicatio...

Reposted 2 weeks ago

  •   11 - 15 years exp.  •   Enterprise Technology

$125K - $150K *

Drive integrated, compliant media strategies for pharmaceutical brands, leading channel planning, investment decisions, and client engagement to achieve impactful business outcomes throughout launch a...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$90K - $115K *

Innovate customer campaign strategies by analyzing performance data, identifying optimization opportunities, and collaborating cross-functionally to drive value for stakeholders and enhance marketplac...

Reposted 1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$60K - $140K *

Unlock potential by managing data governance across global operations, ensuring data quality and consistency. Collaborate with cross-functional teams to enhance reporting and analytics, shaping the fo...

1 week ago

  •   Less than 5 years exp.  •   Media

$110K - $130K *

Elevate enterprise marketing by crafting compelling narratives that drive complex deals. Collaborate with sales teams to translate technical details into accessible business value content, enabling im...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.