Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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$139K - $186K *

Collaborate to enhance digital marketing performance through data analysis, modeling, and strategic insights. Drive the evaluation of patient and healthcare analytics in the Neuropsychiatry area, conn...

4 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$208K - $238K *

Transform your career by leading the Media Analytics function, driving innovation and operational excellence through data insights, strategy development, and team mentorship to achieve measurable busi...

Yesterday

  •   5 - 7 years exp.  •   Business Services

$119K - $141K *

Unlock potential by leading site analytics and conversion optimization efforts, analyzing consumer behavior to enhance revenue. Collaborate cross-functionally to implement data-driven strategies and g...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$178K - $214K *

Pioneer data-driven growth by architecting a marketing analytics ecosystem, leveraging advanced data science and AI to enhance strategy execution and optimize performance across the marketing funnel w...

United StatesRemote

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$160K - $200K *

Accelerate progress at the intersection of strategy and operations, driving high-performance marketing systems and data governance. You'll partner closely with executive leadership to optimize revenue...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$124K - $205K *

Optimize marketing operations by managing systems, data, and processes to drive pipeline growth. Lead HubSpot and Salesforce integration, oversee lifecycle reporting, and implement AI solutions while...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$150K - $180K *

Drive impactful data strategies and analytics by leading a high-performing team, optimizing decision-making, and enhancing operational efficiency across the organization. Collaborate with stakeholders...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$166K - $222K *

Transform data insights into strategic business decisions by leading diverse teams of analysts and engineers. Drive analytics initiatives, mentor talent, and ensure project alignment with organization...

2 weeks ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$166K - $222K *

Pioneer data-driven strategies by leading diverse teams to deliver impactful analytics. Oversee complex projects, mentor talent, and collaborate with executives to align analytics initiatives with bus...

2 weeks ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$166K - $222K *

Empower teams to deliver impactful data insights that drive strategic decisions. Lead and mentor diverse analytics professionals while overseeing complex projects, ensuring alignment with business goa...

Sacramento, CARemote

2 weeks ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$154K - $231K *

Lead the charge in defining and executing a strategic vision for enterprise data products and decision intelligence, driving innovation and operational excellence across multiple business functions to...

2 days ago

  •   8 - 10 years exp.  •   Healthcare

$150K - $225K *

Unlock potential by leading strategic analytics initiatives that drive business outcomes. Collaborate closely with executive leadership to turn complex data into actionable insights, shaping decisions...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Media

$150K - $225K *

Unlock potential by leading analytics to transform complex data into clear business insights. Collaborate with executive leadership to influence strategy and decisions, automating analysis and focusin...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Media

$145K - $175K *

Join us to lead analytics strategy and delivery, connecting marketing efforts to measurable outcomes. Collaborate with cross-functional teams to enhance client engagement through advanced analytics an...

Today

  •   5 - 7 years exp.  •   Business Services

$145K - $175K *

Advance analytics strategy by leading measurement, reporting, and insights for client engagement. Collaborate with teams to connect media activity to revenue, ensuring actionable recommendations and d...

Today

  •   5 - 7 years exp.  •   Business Services

$145K - $175K *

Transform your career by leading analytics strategy and delivery, connecting marketing efforts to measurable outcomes. Collaborate with cross-functional teams to enhance client engagement and drive da...

Today

  •   5 - 7 years exp.  •   Business Services

$112K - $179K *

Innovate media strategies by leveraging analytics to enhance client outcomes, drive data-informed decision making, and foster collaboration across teams. Be a key player in implementing measurement fr...

3 weeks ago

  •   5 - 7 years exp.  •   Media

$180K - $200K *

Drive impactful analytics solutions by consulting with clients, leading audience strategies, and mentoring teams to enhance business outcomes and foster innovation in marketing analytics...

3 days ago

  •   11 - 15 years exp.  •   Media

$120K - $167K *

Elevate your career by leading paid media strategy and audience development. Drive measurable business impact through innovative channel planning and optimization across diverse platforms, ensuring al...

6 days ago

  •   8 - 10 years exp.  •   Business Services

$195K - $351K *

Drive strategic innovation in data and analytics, leading cross-functional teams to enhance information governance and delivery. Shape the vision for analytics platforms, ensuring alignment with enter...

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$120K - $160K *

Transform data into actionable insights as you lead analytics for customer acquisition, driving strategic decisions that enhance marketing performance across diverse channels and teams...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$132K - $182K *

Join a team that transforms marketing data into strategic insights. As a seasoned analytics expert, you'll oversee performance metrics, attribution modeling, and budget planning while influencing mark...

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$174K - $210K *

Lead paid search strategy and performance across diverse client portfolios. Collaborate with cross-functional teams to drive growth and optimize campaigns while developing strong client relationships...

4 weeks ago

  •   8 - 10 years exp.  •   Media

$90K - $110K *

Engage with clients and cross-functional teams to develop data-driven strategies that elevate retail marketing. Lead initiatives in analytics, measurement, and technology while mentoring analysts and...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Media

$90K - $110K *

Unlock potential by leading data-driven strategies in retail marketing. Drive insights, optimize media performance, and mentor a team while leveraging cutting-edge analytics to elevate client success...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Media

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.