Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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$110K - $130K *

Join a dynamic team to define and execute a transformative marketing strategy, driving brand growth and market leadership in the cleantech sector. Lead a high-performing team while collaborating acros...

Surrey, BCIn-Person

2 weeks ago

  •   8 - 10 years exp.  •   Energy & Utilities

$88K - $105K *

Transform digital marketing strategies to drive lead generation and customer engagement. Lead cross-functional teams in executing campaigns, optimizing performance, and managing agency relationships t...

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$152K - $222K *

Elevate your career by leading strategic marketing initiatives for key healthcare areas. Drive impactful campaigns, enhance patient engagement, and collaborate with diverse teams to deliver high-quali...

Today

  •   8 - 10 years exp.  •   Healthcare

$152K - $222K *

Lead the charge in developing and executing innovative marketing strategies for prioritized Communities of Practice, ensuring alignment with institutional goals and enhancing patient engagement throug...

Today

  •   8 - 10 years exp.  •   Healthcare

$110K - $130K *

Unlock potential by leading data-driven strategies that enhance customer engagement and drive business growth. Collaborate with cross-functional teams to deliver actionable insights and optimize marke...

6 days ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$97K - $155K *

Optimize digital investment strategies while leading a team to enhance client relationships and drive effective media allocations across various channels. Collaborate with partners to deliver high-val...

1 week ago

  •   5 - 7 years exp.  •   Media

$170K - $200K *

Develop strategic partnerships with pharma clients by integrating data-driven solutions and technology, driving digital transformation and audience engagement to enhance HCP and patient outreach acros...

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$85K - $110K *

Accelerate your career by managing integrated marketing campaigns that drive engagement and pipeline growth in the healthcare sector. Collaborate across teams to ensure seamless execution and optimize...

United StatesRemote

Yesterday

  •   5 - 7 years exp.  •   Healthcare

$159K - $234K *

Join a team that's redefining product marketing by shaping strategies and driving growth for our Identity portfolio. Collaborate with leaders across product and commercial sectors to connect market de...

Yesterday

  •   5 - 7 years exp.  •   Information Technology

$159K - $234K *

Drive strategic growth in our Identity portfolio by partnering with Product and Commercial leaders. Shape market strategies, engage with customers, and translate complex technology into actionable ins...

San Francisco, CARemote

Yesterday

  •   5 - 7 years exp.  •   Information Technology

$156K - $312K *

Drive data excellence by leading advanced analytics strategies and fostering innovation across teams to enhance operational efficiencies and business insights. Champion data quality and insights throu...

Hoboken, NJRemote

4 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$130K - $260K *

Tackle advanced data strategies to enhance insights and operational excellence. Foster a culture of innovation while guiding cross-functional teams to optimize data sources and implement scalable solu...

4 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$156K - $312K *

Join a dynamic team to lead advanced data strategies that drive insights and operational excellence, fostering a culture of innovation and continuous improvement to support business growth and technol...

4 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$136K - $230K *

Elevate the data governance landscape by managing complex data solutions, leading engineering teams, and supporting modernization efforts to refine analytics and AI capabilities within a regulated fra...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Healthcare

$110K - $130K *

Champion analytics initiatives by bridging business needs and data solutions. Drive product delivery, enhance reporting capabilities, and foster collaboration across teams to leverage data for strateg...

Yesterday

  •   8 - 10 years exp.  •   Finance & Insurance

$75K - $165K *

Shape the marketing strategy and brand narrative for a leading healthcare provider. Lead a team to create compelling content, enhance digital presence, and drive customer engagement while aligning wit...

Ohio, USRemote

Today

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$103K - $142K *

Join a team that's shaping digital fundraising strategies for higher education. Leverage your expertise to develop innovative solutions, collaborate across teams, and influence market leadership in Ad...

1 week ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$215K - $270K *

Transform data strategy by leading product direction, enhancing partnerships, and driving AI-driven solutions for B2B data platforms. Collaborate with multiple teams, ensuring data integrity and quali...

Vancouver, BCIn-Person

3 weeks ago

  •   11 - 15 years exp.  •   Finance & Insurance

$172K - $231K *

Lead and inspire a sales team to drive growth and performance within the nonprofit sector. Collaborate cross-functionally to develop strategic initiatives that enhance revenue and employee development...

Reposted 3 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$172K - $231K *

Drive team success as a Sales Leader, fostering a high-performance culture and orchestrating cross-functional strategies to enhance revenue growth within nonprofit sectors. Inspire and develop talent...

Reposted 3 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$172K - $231K *

Elevate team performance as a sales leader, driving growth in the nonprofit sector through strategic initiatives and cross-company collaboration.

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$156K - $235K *

Transform strategic decision-making by leveraging market insights and competitive intelligence. Collaborate with leadership and teams to drive actionable recommendations and enhance business strategie...

3 weeks ago

  •   11 - 15 years exp.  •   Enterprise Technology

$156K - $235K *

Analyze market trends and competitive dynamics to drive strategic decisions. Collaborate with senior leadership and cross-functional teams to deliver actionable insights and recommendations that enhan...

3 weeks ago

  •   11 - 15 years exp.  •   Enterprise Technology

$180K *

Shape the future of demand generation by developing strategies that maximize revenue impact through multi-channel programs and data-driven insights, collaborating with diverse teams to enhance client...

United StatesRemote

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Business Services

$110K - $130K *

Lead strategic analytics and business intelligence initiatives to enhance customer growth, engagement, and profitability within the Investments sector. Collaborate with cross-functional teams to deliv...

Toronto, ONIn-Person

1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.