Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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1
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$132K - $246K *

Accelerate progress at the forefront of MarTech by leading a dynamic team in developing compelling go-to-market strategies that drive enterprise growth and innovation across cutting-edge marketing tec...

Reposted 3 days ago

  •   8 - 10 years exp.  •   Media

$202K - $229K *

Drive transformation in marketing automation by leveraging data, technology, and AI. Lead integrated campaign operations, optimize performance, and ensure effective execution across diverse markets to...

Reposted 2 days ago

  •   8 - 10 years exp.  •   Food & Beverages

$200K - $265K *

Join a team that's dedicated to driving impactful projects and collaborative innovation. You will lead cross-functional initiatives, streamline processes, and enhance overall efficiency within the org...

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$70K - $150K *

Unlock potential by delivering impactful analytics solutions that transform data into actionable insights. Collaborate with stakeholders to enhance reporting processes and drive data quality across th...

Toronto, ONIn-Person

Yesterday

  •   5 - 7 years exp.  •   Finance & Insurance

$90K - $110K *

Champion customer insights and analytics to enhance decision-making and passenger experience. Lead research initiatives, translate data into actionable recommendations, and collaborate across teams to...

Toronto, ONIn-Person

6 days ago

  •   Less than 5 years exp.  •   Transportation

$165K - $248K *

Shape the future of data analytics by leading a high-performing team to deliver innovative solutions, drive strategic initiatives, and enhance decision-making across the organization through effective...

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$150K - $180K *

Lead the transformation of data architecture by migrating to a cloud-native lakehouse on GCP, enhancing analytics and AI/ML capabilities. Direct engineering teams to build innovative, governed BI syst...

1 month ago

  •   8 - 10 years exp.  •   Business Services

$150K - $180K *

Lead the paid acquisition strategy, driving growth through Paid Search and Social. Oversee investment planning, manage a small team, and ensure effective execution while leveraging deep expertise in G...

1 week ago

  •   11 - 15 years exp.  •   Media

$100K - $125K *

Lead the charge in driving high-quality lead generation campaigns. Manage paid acquisition channels, optimize performance, and leverage data to enhance lead volume and quality while achieving growth g...

Victoria, BCIn-Person

Today

  •   5 - 7 years exp.  •   Enterprise Technology

$105K - $135K *

Lead innovative digital marketing strategies to drive high-quality lead generation. Manage and optimize paid acquisition campaigns, leveraging data insights to enhance performance and achieve growth o...

Today

  •   5 - 7 years exp.  •   Enterprise Technology

$220K - $240K *

Unlock potential by leveraging advanced data analytics and machine learning to drive strategic decision-making and optimize commercial performance in the biotech industry. Collaborate cross-functional...

1 week ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$220K - $240K *

Unlock potential by leading data-driven strategies that enhance commercialization efforts. Collaborate cross-functionally to leverage advanced analytics and machine learning, transforming complex data...

1 week ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$260K - $270K *

Drive global growth marketing by architecting demand strategies and campaigns. Lead a high-performing team to connect customer value to market opportunity, optimizing channels like digital, paid media...

3 weeks ago

  •   11 - 15 years exp.  •   Enterprise Technology

$150K - $180K *

Accelerate product marketing impact by leading strategic initiatives, defining positioning and pricing, and orchestrating cross-functional launches to enhance engagement and drive growth in a dynamic...

4 weeks ago

  •   8 - 10 years exp.  •   Legal & Accounting

$150K - $180K *

Drive corporate marketing strategy by leading brand, communications, and creative teams. Collaborate across functions to enhance market presence and ensure alignment with business goals while managing...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$125K - $147K *

Join a team that's redefining revenue operations by enhancing visibility and accountability across the customer journey. Collaborate with marketing and sales to build insightful reporting and drive da...

United StatesRemote

6 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$107K - $192K *

Lead the charge in transforming operational data into actionable insights that enhance sales and profits. Collaborate with cross-functional teams to drive measurable improvements and support strategic...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Transportation

$107K - $192K *

Drive operational excellence by leveraging analytics to enhance sales and performance across the network. Collaborate with leadership to transform data into actionable insights, guiding strategic init...

1 week ago

  •   5 - 7 years exp.  •   Transportation

$180K - $250K *

Shape the future of our marketing strategy by developing brand positioning and content that resonate across diverse financial sectors. Collaborate with teams to create impactful campaigns and elevate...

Reposted today

  •   Less than 5 years exp.  •   Finance & Insurance

$160K - $175K *

Elevate your career by leading data, analytics, and AI initiatives that drive strategic decision-making and operational excellence. Shape the future of our data ecosystem while collaborating with seni...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$160K - $175K *

Transform the data, analytics, and AI landscape by leading strategy, governance, and execution. Drive measurable business impact through innovative solutions while collaborating with senior leaders ac...

1 week ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$135K - $194K *

Empower data management excellence by leading strategies for compliance, quality, and operational efficiency across media and pharmaceutical data. Collaborate with diverse teams to enhance data archit...

3 weeks ago

  •   8 - 10 years exp.  •   Media

$90K - $180K *

Empower data-driven decision-making by leading analytics strategies that transform complex data into actionable insights. Collaborate with teams to enhance data quality and governance, driving continu...

Reposted 5 days ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$110K - $135K *

Take ownership of driving impactful demand generation strategies, leveraging existing marketing initiatives while exploring new areas such as nurturing and international engagement. Collaborate cross...

Toronto, ONIn-Person

1 month ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$126K - $170K *

Lead marketing analytics to maximize revenue efficiencies and drive data-informed decision-making. Collaborate closely with leadership and marketing teams on attribution, incrementality tests, and bud...

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.