Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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$164K - $314K *

Unlock potential by leading data and analytics strategies across functions, driving innovation and collaboration to enhance business outcomes and operational efficiency in a dynamic environment...

4 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$164K - $314K *

Unlock your potential by leading strategic data initiatives that drive business success. Collaborate with cross-functional teams to enhance analytics capabilities and deliver actionable insights, shap...

4 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$164K - $314K *

Innovate your career with a leadership role driving data analytics strategy, overseeing information governance, and delivering insights to enhance business performance across multiple functions and st...

4 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$100K - $120K *

Champion data-driven marketing strategies by analyzing campaign performance, optimizing ROI, and providing actionable insights. Collaborate with cross-functional teams to enhance decision-making and d...

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$164K - $314K *

Champion the development and execution of data analytics strategies, leading cross-functional teams to enhance information governance and delivery. Drive innovation and optimize business outcomes thro...

4 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$143K - $273K *

Accelerate marketing effectiveness through advanced analytics, audience insights, and predictive modeling. Lead data-driven strategies that optimize investment decisions and enhance understanding of b...

Irving, TXRemote

1 month ago

  •   5 - 7 years exp.  •   Information Technology

$90K - $125K *

Drive integrated paid media strategies across digital channels, optimizing campaigns and delivering measurable results. Lead client relationships, mentor teams, and enhance media capabilities through...

1 week ago

  •   5 - 7 years exp.  •   Business Services

$172K - $290K *

Lead the charge in product marketing strategy for data and AI products, shaping market positioning and go-to-market narratives while managing a high-performing team to drive impactful product launches...

United StatesRemote

4 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$175K - $210K *

Lead the charge in shaping strategic intelligence for global communications, driving insights and innovation across teams. Partner with executives to enhance workflows and improve reporting tools whil...

1 month ago

  •   11 - 15 years exp.  •   Enterprise Technology

$180K - $220K *

Drive your career with a global leadership role, managing a multi-disciplinary team focused on intelligence and insights. Collaborate with senior stakeholders to enhance communication strategies and t...

1 month ago

  •   11 - 15 years exp.  •   Enterprise Technology

$175K - $210K *

Drive transformational change as you lead a global team to enhance strategic insights in communications, shaping the future of public affairs through innovative tools and data-driven narratives in a d...

1 month ago

  •   11 - 15 years exp.  •   Enterprise Technology

$173K - $242K *

Join a team that leverages analytics to shape data-driven strategies, translating complex insights into actionable outcomes for various stakeholders while cultivating relationships across the organiza...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$140K - $170K *

Pioneer strategic partnerships within the pharmaceutical sector, leveraging expertise in programmatic trading and client engagement to deliver exceptional value and drive revenue growth through collab...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$175K - $200K *

Lead the charge in developing integrated media strategies and client partnerships across pharmaceutical and life sciences accounts, driving business growth and ensuring exceptional delivery and client...

United StatesRemote

4 days ago

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$73K - $112K *

Join a team that's redefining analytics by leveraging data and insights to drive impactful strategies and optimize client campaigns. Collaborate on innovative research methodologies to enhance brand p...

Today

  •   Less than 5 years exp.  •   Media

$73K - $112K *

Unlock potential by transforming complex data into actionable insights. Collaborate with teams to craft compelling narratives that drive business decisions, leveraging your expertise in media analytic...

1 week ago

  •   Less than 5 years exp.  •   Media

$73K - $112K *

Lead data-driven insights by analyzing large datasets to optimize marketing strategies. Collaborate with cross-functional teams to deliver actionable reports and presentations, enhancing client unders...

2 weeks ago

  •   Less than 5 years exp.  •   Media

$73K - $112K *

Innovate your career with a dynamic Analytics team that analyzes data from various sources, delivering insightful presentations and reports that drive strategic decisions and elevate client outcomes...

4 weeks ago

  •   Less than 5 years exp.  •   Media

$75K - $180K *

Drive marketing intelligence by transforming data into actionable insights, collaborating with cross-functional teams, and optimizing measurement strategies to enhance client marketing performance acr...

4 weeks ago

  •   5 - 7 years exp.  •   Media

$90K - $115K *

Explore a strategic leadership role focused on developing omnichannel engagement strategies that connect media, analytics, and customer experiences, driving measurable outcomes for healthcare brands a...

United StatesRemote

2 days ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$101K - $157K *

Grow your career with a strategic role in product marketing that empowers global advertisers by translating data insights into compelling go-to-market strategies and messaging while collaborating acro...

4 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$135K - $160K *

Elevate your career by leading the data and analytics strategy to empower decision-making. Oversee the integration of enterprise applications while developing a talented analytics team focused on deli...

RemoteRemote

3 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$111K - $160K *

Analyze marketing data to drive insights that enhance ROI and inform budget strategies. Collaborate across teams to provide strategic analysis and support planning efforts, leveraging quantitative met...

Reposted 2 days ago

  •   5 - 7 years exp.  •   Food & Beverages

$110K - $130K *

Champion data-driven decision-making by leading a multidisciplinary team to enhance data governance, analytics, and strategic initiatives across business units, ensuring compliance and innovation in a...

Montreal, QCIn-Person

Yesterday

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$125K - $150K *

Drive operational excellence by leading complex analytics projects, optimizing workflows, and bridging business needs with technology solutions to enhance financial reporting and decision-making proce...

Reposted today

  •   Less than 5 years exp.  •   Hospitality & Recreation

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.