Digital Marketing Program Manager Jobs

Discover Digital Marketing Program Manager opportunities on Ladders, where professionals can explore vetted jobs paying $100,000 or more. These roles bring together strategic planning, campaign execution, and program operations to help organizations reach customers and achieve measurable growth.

What Does a Digital Marketing Program Manager Do?

Digital Marketing Program Managers coordinate campaigns and initiatives across channels such as paid search, social media, email, content, and web. They translate business goals into plans, manage schedules and budgets, align internal teams and external partners, and track performance so programs can be optimized over time.

Skills and Qualifications

Employers commonly seek experience managing complex marketing programs, strong communication and project management skills, and confidence using analytics to guide decisions. Familiarity with marketing automation, customer relationship management platforms, digital advertising, experimentation, and reporting can also be valuable. Requirements vary by employer and seniority.

Career Opportunities

Digital Marketing Program Managers work across industries and may partner with marketing, product, sales, creative, and analytics teams. Depending on the organization, the role can offer paths toward senior program leadership, integrated marketing, growth marketing, or broader marketing operations management.

Find Digital Marketing Program Manager Jobs on Ladders

Explore vetted opportunities with compensation of $100,000 or more and compare roles by responsibilities, qualifications, and industry. Use Ladders to find a position that aligns with your experience and next career goal.

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$88K - $105K *

Drive digital marketing excellence by leading a team to optimize strategies, enhance brand visibility, and foster collaboration across departments, ensuring high-quality digital experiences that suppo...

2 weeks ago

  •   5 - 7 years exp.  •   Legal & Accounting

$95K - $115K *

Drive digital marketing excellence by leading a team to optimize strategies, enhance brand visibility, and foster collaboration across departments, ensuring high-quality digital experiences that suppo...

2 weeks ago

  •   5 - 7 years exp.  •   Legal & Accounting

$95K - $115K *

Lead your career with a dynamic role overseeing digital marketing initiatives. Manage a talented team, optimize platforms, and collaborate across departments to enhance brand visibility and drive busi...

2 weeks ago

  •   5 - 7 years exp.  •   Legal & Accounting

$95K - $115K *

Lead and optimize digital marketing initiatives, managing a team to enhance brand visibility and support business development. Collaborate across departments to ensure effective execution of strategie...

2 weeks ago

  •   5 - 7 years exp.  •   Legal & Accounting

$163K - $236K *

Transform the advertising landscape by leading product strategy and development. Collaborate cross-functionally to create innovative solutions that enhance user experience and drive business growth in...

Yesterday

  •   5 - 7 years exp.  •   Enterprise Technology

$75K - $90K *

Lead the execution and optimization of programmatic campaigns, collaborating with clients and teams to drive performance. Mentor junior staff while managing complex projects in a dynamic retail enviro...

RemoteRemote

3 weeks ago

  •   Less than 5 years exp.  •   Media

$110K - $130K *

Transform product marketing by owning messaging, positioning, and launch strategies. Collaborate across teams to create a cohesive narrative that resonates with enterprise customers and drives impactf...

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$149K - $185K *

Lead the strategy and execution of paid digital advertising programs, optimizing campaigns across multiple channels to drive measurable pipeline and revenue impact. Collaborate with cross-functional t...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$80K - $100K *

Drive integrated digital marketing strategies for national retail partners, enhancing brand visibility and consumer engagement. Collaborate across teams to execute targeted campaigns that align with c...

1 week ago

  •   5 - 7 years exp.  •   Food & Beverages

$138K - $197K *

Empower engineering teams by managing resource planning and project delivery. Collaborate with stakeholders to create strategic roadmaps, oversee complex projects, and ensure effective communication o...

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$100K - $125K *

Elevate your career by managing Amazon DSP campaigns for multiple accounts, optimizing performance, and building strong client relationships. Drive insights and strategies while collaborating with cro...

New York, NYRemote

2 weeks ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$100K - $125K *

Champion high-impact Amazon DSP campaigns for diverse clients. Manage accounts, optimize budgets, and deliver actionable insights to drive performance. Collaborate across teams, enhance client relatio...

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$80K - $95K *

Lead the charge in optimizing paid media strategies, driving demand generation, and enhancing brand awareness across diverse digital platforms. Collaborate with teams to maximize campaign performance...

4 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $120K *

Lead dynamic digital projects, ensuring exceptional delivery and operational efficiency. Collaborate with cross-functional teams to manage multiple programs, driving success through effective communic...

2 weeks ago

  •   5 - 7 years exp.  •   Business Services

$80K - $100K *

Empower your career by driving digital marketing strategies for a diverse portfolio of DTC wine and spirits brands. Lead initiatives across paid search, social media, and eCommerce to enhance brand aw...

1 week ago

  •   5 - 7 years exp.  •   Food & Beverages

$101K - $117K *

Accelerate our Marketing Technology initiatives by leading complex programs, ensuring alignment with strategic priorities, and driving continuous improvement across the MarTech landscape through effec...

Ohio, USRemote

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$88K - $105K *

Innovate within the media marketing domain by executing high-impact paid campaigns. You'll enhance lower funnel conversion strategies, leveraging your extensive SA360 expertise to drive results and de...

United StatesRemote

Reposted today

  •   5 - 7 years exp.  •   Staffing

$76K - $96K *

Drive impactful CRM marketing initiatives by executing email and SMS campaigns, optimizing customer engagement, and collaborating cross-functionally to enhance brand communication and retention strate...

6 days ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$120K - $140K *

Contribute to innovative performance marketing strategies driving customer acquisition and retention. Manage budgets, conduct experiments, and leverage AI tools to optimize campaigns across multiple d...

United StatesRemote

Reposted 6 days ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$80K - $100K *

Join us to lead innovative digital marketing strategies that enhance brand visibility and drive consumer engagement across a diverse portfolio of wine and spirits. Collaborate with cross-functional te...

Reposted yesterday

  •   5 - 7 years exp.  •   Food & Beverages

$110K - $130K *

Elevate our digital acquisition efforts by managing multi-million-dollar media investments, optimizing campaigns, and driving qualified leads. Collaborate with cross-functional teams to enhance market...

4 days ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$120K - $145K *

Join a team that's redefining lifecycle marketing by engaging and nurturing audiences through strategic email campaigns and hands-on execution. Leverage AI to personalize communications and optimize c...

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Optimize lifecycle marketing strategies to engage and nurture audiences through personalized email campaigns. Lead end-to-end execution in HubSpot, leveraging data insights to enhance customer journey...

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Lead our lifecycle marketing initiatives by developing and executing strategies that engage and nurture audiences throughout their journey. Utilize HubSpot to create personalized experiences and optim...

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Lead the development and execution of comprehensive lifecycle marketing strategies, optimizing customer engagement through targeted email campaigns and personalized experiences, while leveraging AI to...

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What is a Digital Marketing Program Manager?question toggle

    A Digital Marketing Program Manager plans and coordinates digital marketing initiatives, aligning teams, timelines, budgets, and performance measurement with business goals.

  • What skills are useful for Digital Marketing Program Manager jobs?question toggle

    Commonly valued skills include program and project management, campaign coordination, communication, budget planning, analytics, and familiarity with digital channels and marketing technology. Specific requirements vary by employer.

  • Where do Digital Marketing Program Managers work?question toggle

    They work in organizations across many industries, often collaborating with marketing, product, sales, creative, and analytics teams to deliver campaigns and other digital initiatives.

  • What salary do Digital Marketing Program Manager jobs on Ladders pay?question toggle

    Ladders focuses on vetted professional jobs paying $100,000 or more. Compensation for individual Digital Marketing Program Manager roles varies by employer, location, experience, and scope.

  • How can I find Digital Marketing Program Manager jobs on Ladders?question toggle

    Browse the available listings and review each role's responsibilities, qualifications, location, and compensation details to identify opportunities that fit your experience and career goals.