Demand Generation Manager Jobs

Explore Demand Generation Manager jobs on Ladders, where professionals can find vetted opportunities paying $100,000 or more. Demand generation managers build and execute programs that attract qualified prospects, support the sales pipeline, and drive measurable revenue growth. Find roles across industries and company sizes, from high-growth technology businesses to established enterprises.

What Demand Generation Managers Do

Demand Generation Managers plan and optimize integrated marketing programs across channels such as email, paid media, content, webinars, events, and account-based marketing. They partner with sales, marketing operations, and product teams to define target audiences, improve lead quality, and move prospects through the buyer journey. Their work often includes campaign planning, budget management, funnel analysis, and performance reporting.

Skills and Experience Employers Look For

Employers commonly seek experience in B2B marketing, campaign management, marketing automation, CRM platforms, and analytics. Strong candidates can connect strategy to execution, communicate effectively across teams, and use data to improve conversion rates and pipeline contribution. Experience with tools such as Salesforce, HubSpot, Marketo, or similar platforms may be valuable, depending on the role.

Demand Generation Manager Compensation

Compensation depends on factors such as experience, industry, company size, location, and the scope of responsibility. Ladders focuses on vetted professional roles that pay $100,000 or more, helping experienced candidates find opportunities aligned with their career goals.

Find Your Next Demand Generation Role

Browse Demand Generation Manager openings on Ladders to discover roles focused on pipeline growth, campaign strategy, and marketing leadership. Compare opportunities, review employer requirements, and find a position that matches your expertise.

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1
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$110K - $130K *

Champion innovative demand generation strategies to drive enterprise pipeline growth. Own integrated campaigns, lead lifecycle management, and funnel measurement while leveraging AI to enhance marketi...

4 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$150K - $180K *

Transform demand generation strategies by leading multi-channel campaigns that engage health insurance brokers, driving qualified pipeline growth and enhancing broker relationships for impactful resul...

Reposted 6 days ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Drive impactful demand generation strategies that connect scientists with essential tools. Lead multi-channel campaigns, analyze performance, and collaborate across teams to enhance engagement and opt...

CanadaRemote

Reposted today

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$76K - $96K *

Take ownership of the demand generation process, converting marketing engagement into trackable sales opportunities. Collaborate with sales to define lead criteria and analyze program performance for...

3 weeks ago

  •   Less than 5 years exp.  •   Energy & Utilities

$120K - $135K *

Lead the charge in driving demand generation for key product lines, owning pipeline performance and go-to-market strategies. Collaborate with cross-functional teams to execute campaigns, analyze data...

2 days ago

  •   5 - 7 years exp.  •   Transportation

$80K - $95K *

Take ownership of client relationships and campaign performance, managing a portfolio of accounts. Lead strategy discussions, optimize Meta campaigns, and ensure client satisfaction through proactive...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Transform demand generation by building and optimizing innovative marketing programs. Collaborate with cross-functional teams to drive engagement and convert target accounts into qualified pipeline th...

6 days ago

  •   Less than 5 years exp.  •   Information Technology

$88K - $105K *

Empower growth by designing and executing multi-channel demand generation campaigns. Collaborate across teams to engage buyers, optimize conversion rates, and drive measurable results in a fast-paced...

Reposted 1 week ago

  •   Less than 5 years exp.  •   Media

$165K - $205K *

Lead the demand generation strategy for enterprise accounts, driving personalized engagement and pipeline growth through innovative account-based marketing plays and collaboration with cross-functiona...

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$154K - $182K *

Join a team that empowers transformative demand generation campaigns, driving growth for private equity and alternative assets. Collaborate cross-functionally to optimize marketing strategies and elev...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Unlock potential by architecting and executing a multi-channel demand generation strategy. Lead a team, establish metrics, and foster a culture of experimentation to drive qualified pipeline and optim...

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$135K - $140K *

Accelerate progress at the forefront of healthcare marketing by driving demand generation strategies that enhance brand visibility and lead acquisition for innovative medical device solutions. Join a...

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$110K - $130K *

Transform demand generation by architecting strategies to create, capture, and convert leads. Own multi-channel campaigns, optimize funnels, and collaborate with sales to drive substantial pipeline gr...

San Francisco, CARemote

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $145K *

Engineer and drive demand generation strategy for enterprise products, overseeing innovative campaigns and leveraging data-driven insights to boost pipeline and revenue. Collaborate with cross-functio...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$100K - $120K *

Champion pipeline growth by designing high-impact demand gen strategies across events, webinars, and campaigns, shaping the future of demand generation in a fast-paced environment focused on accountab...

United StatesRemote

Reposted today

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $95K *

Accelerate growth by developing and executing demand generation strategies that drive qualified pipeline. Collaborate across teams to optimize marketing initiatives and leverage data for measurable bu...

Toronto, ONIn-Person

2 weeks ago

  •   Less than 5 years exp.  •   Energy & Utilities

$80K - $95K *

Take ownership of our paid acquisition engine and marketing operations. Drive measurable results through data analysis, automation, and collaboration with cross-functional teams to optimize campaigns...

Today

  •   Less than 5 years exp.  •   Information Technology

$120K - $145K *

Unlock potential by owning the demand generation strategy, driving revenue growth through innovative campaigns, and leveraging AI tools within a fast-paced environment. Collaborate with cross-function...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Lead demand generation initiatives to drive sustainable pipeline growth and market engagement. Collaborate cross-departmentally to optimize strategies, mentor teams, and enhance brand awareness throug...

CanadaRemote

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$120K - $160K *

Accelerate pipeline growth and market engagement by leading demand generation initiatives. Drive strategy, optimize campaigns, and mentor teams to enhance brand awareness and revenue across public saf...

Ottawa, ONIn-Person

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$120K - $160K *

Drive sustainable pipeline growth and market engagement through innovative demand generation strategies. Lead cross-departmental initiatives, mentor teams, and optimize campaign performance to support...

Vancouver, BCIn-Person

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Lead impactful demand generation initiatives to drive sustainable pipeline growth and market engagement. Collaborate cross-departmentally to optimize strategies, mentor teams, and enhance brand awaren...

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$95K - $115K *

Transform demand generation strategies into measurable pipeline growth. In this hands-on role, you'll craft and optimize multi-channel campaigns, collaborate with cross-functional teams, and drive imp...

United StatesRemote

Yesterday

  •   Less than 5 years exp.  •   Finance & Insurance

$110K - $130K *

Shape the future of demand generation by leading a high-performing team to drive scalable pipeline growth across multiple channels, integrating marketing strategies to fuel revenue and enhance collabo...

Toronto, ONIn-Person

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$80K - $95K *

Optimize demand generation and events strategy, driving pipeline growth through integrated campaigns, trade shows, and webinars. Collaborate with sales to enhance lead quality and reporting, ensuring...

2 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

Frequently Asked Questions (FAQ)

  • What does a Demand Generation Manager do?question toggle

    A Demand Generation Manager develops and manages marketing programs that attract prospective customers, generate qualified leads, and contribute to sales pipeline and revenue growth.

  • What skills are important for Demand Generation Manager jobs?question toggle

    Commonly sought skills include B2B campaign strategy, lead generation, marketing automation, CRM and analytics proficiency, budget management, and collaboration with sales and marketing teams.

  • What tools might a Demand Generation Manager use?question toggle

    Depending on the employer, the role may use CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo, along with analytics and advertising tools.

  • Do Demand Generation Manager jobs pay $100,000 or more?question toggle

    Pay varies by employer, location, industry, and experience. Ladders features vetted professional jobs paying $100,000 or more, including eligible Demand Generation Manager opportunities.

  • Where can I find Demand Generation Manager jobs?question toggle

    You can browse vetted Demand Generation Manager opportunities on Ladders and explore roles across industries, company sizes, and locations.