Vice President of Demand Generation Jobs

Explore Vice President of Demand Generation opportunities for experienced marketing leaders ready to shape growth strategy and accelerate revenue. Ladders features vetted professional roles with salaries of $100,000 or more, including senior positions focused on pipeline generation, campaign performance, and go-to-market execution.

What Does a VP of Demand Generation Do?

A Vice President of Demand Generation leads programs that create qualified interest in a company’s products and services. The role typically spans strategy, campaign planning, marketing operations, and collaboration with sales and revenue teams. Leaders define target audiences, manage budgets and teams, and connect marketing activity to measurable business outcomes.

Key Responsibilities

  • Develop demand generation strategies aligned with revenue and growth goals.
  • Build and optimize multi-channel campaigns across digital, content, events, and other channels.
  • Partner with sales leadership on pipeline targets, lead quality, and conversion processes.
  • Use analytics and marketing technology to measure performance and improve return on investment.
  • Lead, coach, and develop demand generation and marketing operations teams.

Skills and Experience Employers Seek

Employers commonly look for senior marketing experience, a record of creating measurable pipeline growth, and strong analytical and leadership skills. Familiarity with marketing automation, customer relationship management platforms, attribution, and account-based marketing can be valuable. Clear communication and the ability to work across sales, product, and executive teams are also important.

Explore Senior Demand Generation Careers

Browse Vice President of Demand Generation jobs on Ladders to find vetted opportunities offering $100,000 or more. Compare roles by company, location, and responsibilities to identify a position that matches your experience and career goals.

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$371K - $431K *

Contribute to strategic leadership as a trusted advisor to the CEO, driving organizational priorities and executing initiatives to enhance operational effectiveness while fostering key cross-organizat...

Reposted today

  •   11 - 15 years exp.  •   Enterprise Technology

$164K - $256K *

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4 weeks ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$160K - $287K *

Lead the charge in shaping technology product strategy for a Specialty Business Unit, managing end-to-end delivery and building a high-performing team while aligning product goals with overall enterpr...

Reposted 6 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$195K - $225K *

Join a team that drives B2B marketing excellence, shaping global strategies, optimizing brand equity, and enhancing revenue growth across tech solutions. Seek a visionary leader to elevate our marketi...

United StatesRemote

Reposted 4 weeks ago

  •   11 - 15 years exp.  •   Media

$75K - $118K *

Lead and inspire a high-performing team to drive sales growth, enhance operational efficiency, and deliver exceptional customer service in the electronic distribution sector while fostering a collabor...

2 days ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$155K - $180K *

Innovate your career by managing complex programs for the US Navy/Marine Corps. Lead diverse teams, enhance senior-level relationships, and ensure project success while adhering to stringent performan...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$180K - $220K *

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RemoteRemote

2 days ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$189K - $222K *

Champion client success by leading post-sale operations, ensuring seamless onboarding, delivery, and retention. Drive growth through strategic account management and operational excellence while foste...

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1 week ago

  •   8 - 10 years exp.  •   Media

$148K - $186K *

Unlock strategic insights to drive business decisions across innovative medicines. Collaborate cross-functionally to develop actionable plans, leveraging market research and competitive intelligence f...

6 days ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$110K - $130K *

Unlock the potential of enterprise AIs as you design and deploy transformative agentic solutions. Collaborate with cross-functional teams to redefine workflows and enhance customer interactions throug...

Toronto, ONIn-Person

Reposted 1 week ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Transform enterprise operations by leading the design and deployment of AI-driven workflows. Collaborate with cross-functional teams to ensure successful integration and delivery of innovative Agentic...

Toronto, ONRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$100K - $230K *

Transform engagement strategies across key clients by leading omnichannel planning, developing audience-inspired content, and mentoring junior talent to drive meaningful health journeys and business g...

1 week ago

  •   5 - 7 years exp.  •   Media

$100K - $230K *

Join us to lead engagement strategies across key clients, integrating CRM, social, and web initiatives. Drive audience-inspired experiences that connect insights to action, while mentoring junior tale...

1 week ago

  •   5 - 7 years exp.  •   Media

$140K - $175K *

Transform project execution by leading cross-functional teams to deliver innovative hardware and software solutions, ensuring on-time milestones and fostering collaboration across global tech arenas...

4 weeks ago

  •   8 - 10 years exp.  •   Business Services

$75K - $97K *

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4 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$70K - $100K *

Unlock your potential by driving sales in the Audio Visual sector. Build client relationships, identify opportunities, and execute strategic sales plans to expand the customer base and meet ambitious...

1 week ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$70K - $100K *

Drive sales growth by cultivating client relationships and expanding the customer base for Audio Visual systems. Utilize a consultative approach to meet client needs and achieve sales targets through...

1 week ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$70K - $100K *

Drive success by generating sales for Audio Visual systems through client relationship management and strategic prospecting, ensuring a seamless transition from sale to installation while meeting aggr...

1 week ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$70K - $100K *

Lead the charge in generating sales for Audio Visual systems by cultivating client relationships and expanding the customer base. Utilize a consultative approach to meet client needs and achieve sales...

1 week ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$70K - $100K *

Unlock new business opportunities by developing client relationships and driving sales for Audio Visual systems. Utilize a consultative approach to meet customer needs and exceed sales quotas in a dyn...

1 week ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$200K - $225K *

Accelerate growth by leading a global Mid-Market sales organization, driving strategy and execution across regions. Build a high-performing team, optimize sales processes, and foster partnerships to a...

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1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$171K - $326K *

Shape the future of customer experience by leading ICHRA product strategy and operational excellence. Leverage market insights and partner across functions to deliver innovative solutions that enhance...

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Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$200K - $230K *

Strategize and lead comprehensive marketing initiatives to drive customer acquisition, enhance brand presence, and support revenue growth across diverse business segments. Oversee a high-performing te...

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1 week ago

  •   11 - 15 years exp.  •   Information Technology

$180K - $220K *

Champion a transformative human strategy across multi-site operations, driving talent acquisition, compliance, and cultural integrity. Collaborate with leadership to enhance employee experiences and o...

2 days ago

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$190K - $225K *

Drive revenue growth as a leader in measurement sales, managing a team of sales directors. Leverage existing relationships to retain clients and generate new business while fostering a high-performanc...

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2 weeks ago

  •   5 - 7 years exp.  •   Media

Frequently Asked Questions (FAQ)

  • What does a Vice President of Demand Generation do?question toggle

    A VP of Demand Generation leads marketing programs that generate qualified demand and contribute to revenue growth. Responsibilities often include campaign strategy, pipeline performance, marketing operations, budget management, and team leadership.

  • What qualifications are common for VP of Demand Generation jobs?question toggle

    Employers typically seek substantial marketing leadership experience, a history of driving measurable pipeline results, strong analytical skills, and the ability to partner with sales and executive teams. Experience with marketing automation, CRM systems, and attribution may also be useful.

  • What is the typical salary for a Vice President of Demand Generation?question toggle

    Compensation varies by company, location, industry, and scope of responsibility. Ladders focuses on vetted professional jobs paying $100,000 or more; review individual listings for salary details.

  • Where can I find Vice President of Demand Generation jobs?question toggle

    You can explore vetted Vice President of Demand Generation opportunities on Ladders, including senior marketing roles paying $100,000 or more.