Vice President of Demand Generation Jobs

Explore Vice President of Demand Generation opportunities for experienced marketing leaders ready to shape growth strategy and accelerate revenue. Ladders features vetted professional roles with salaries of $100,000 or more, including senior positions focused on pipeline generation, campaign performance, and go-to-market execution.

What Does a VP of Demand Generation Do?

A Vice President of Demand Generation leads programs that create qualified interest in a company’s products and services. The role typically spans strategy, campaign planning, marketing operations, and collaboration with sales and revenue teams. Leaders define target audiences, manage budgets and teams, and connect marketing activity to measurable business outcomes.

Key Responsibilities

  • Develop demand generation strategies aligned with revenue and growth goals.
  • Build and optimize multi-channel campaigns across digital, content, events, and other channels.
  • Partner with sales leadership on pipeline targets, lead quality, and conversion processes.
  • Use analytics and marketing technology to measure performance and improve return on investment.
  • Lead, coach, and develop demand generation and marketing operations teams.

Skills and Experience Employers Seek

Employers commonly look for senior marketing experience, a record of creating measurable pipeline growth, and strong analytical and leadership skills. Familiarity with marketing automation, customer relationship management platforms, attribution, and account-based marketing can be valuable. Clear communication and the ability to work across sales, product, and executive teams are also important.

Explore Senior Demand Generation Careers

Browse Vice President of Demand Generation jobs on Ladders to find vetted opportunities offering $100,000 or more. Compare roles by company, location, and responsibilities to identify a position that matches your experience and career goals.

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$80K - $160K *

Transform client engagement by driving sales growth through new and existing relationships. Collaborate with diverse teams to deliver tailored solutions that meet client needs while leading strategic...

4 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$171K - $257K *

Innovate the nonprofit marketplace strategy by defining customer profiles, shaping product positioning, and driving alignment across teams. Lead product validation and go-to-market initiatives to enha...

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$90K - $120K *

Elevate product visibility by executing high-impact marketing campaigns, driving product launches, and crafting compelling messaging that resonates with target audiences. Collaborate cross-functionall...

Vancouver, BCIn-Person

3 days ago

  •   Less than 5 years exp.  •   Staffing

$100K - $120K *

Champion integrated customer acquisition strategies and lead growth marketing initiatives driving high-value customer engagement and profitability through innovative approaches and performance insight...

North York, ONIn-Person

4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Empower high-value customer acquisition through innovative growth strategies and cross-channel execution. Lead performance metrics, experiment with insights, and collaborate with various teams to achi...

Toronto, ONIn-Person

4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$147K - $221K *

Lead the charge in developing and executing go-to-market strategies for innovative products, driving full-funnel demand generation and inbound pipeline growth through cross-functional collaboration an...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$325K - $375K *

Lead the charge in driving revenue growth by building and mentoring a high-performing sales team in the Mid-Enterprise segment, focusing on customer acquisition and market penetration in a competitive...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$125K - $150K *

Elevate our growth strategy by driving customer acquisition and conversion through innovative marketing channels. Lead digital experiences and leverage insights to create scalable programs that enhanc...

Toronto, ONIn-Person

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$150K - $180K *

Elevate our Consumer 360 and decisioning capabilities by collaborating with cross-functional teams to translate business strategies into scalable data solutions that drive omnichannel consumer engagem...

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$224K - $282K *

Lead the charge in transforming new business sales, driving revenue growth, and shaping go-to-market strategies while managing a high-performing team and collaborating across departments to enhance cu...

RemoteRemote

1 week ago

  •   11 - 15 years exp.  •   Media

$224K - $282K *

Lead transformative sales initiatives, driving new business growth and strategy. Manage a high-performing team, enhance pipeline efficiency, and collaborate across departments to maximize revenue and...

1 week ago

  •   11 - 15 years exp.  •   Media

$224K - $282K *

Lead transformative sales initiatives, driving new business growth and strategy. Manage a high-performing team, collaborate across functions, and shape the future of revenue generation in a dynamic, A...

1 week ago

  •   11 - 15 years exp.  •   Media

$135K - $160K *

Transform marketing strategies across two distinct organizations, leading brand development, communications, and growth initiatives. This player-coach role requires both strategic oversight and hands...

1 week ago

  •   8 - 10 years exp.  •   Energy & Utilities

$110K - $150K *

Lead the charge in developing strategic frameworks that drive client success. Collaborate cross-functionally to craft innovative solutions, mentor teams, and ensure strategic excellence across integra...

Reposted 6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $150K *

Transform the future of strategic communications by leading cross-functional teams to develop innovative, data-driven strategies that drive client success and foster long-term relationships in a dynam...

Reposted 6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$341K - $409K *

Unlock the potential of physical operations by leading a high-performing sales team. Drive strategic initiatives, coach managers, and foster a culture of growth and collaboration while delivering impa...

CanadaRemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$144K - $189K *

Drive impactful co-marketing initiatives with channel partners across the Americas, enhancing partner-sourced pipeline while ensuring alignment with sales strategies and clear ROI standards. Collabora...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Transform strategic relationships within the hospitality and events industry by driving new business development, fostering partnerships, and expanding market reach across North America, the Caribbean...

4 weeks ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$110K - $130K *

Drive our activation programs by optimizing customer acquisition strategies and experimenting with innovative campaigns across various channels, while managing budgets and scaling successful initiativ...

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$180K - $220K *

Shape the future of privacy and data protection at a global level. Lead our teams to embed privacy strategies across products and operations, driving compliance and innovation in a fast-paced, agile e...

3 weeks ago

  •   11 - 15 years exp.  •   Enterprise Technology

$180K - $220K *

Empower global privacy strategy and data protection initiatives, acting as a trusted DPO while collaborating with cross-functional teams to incorporate privacy into operations and product development...

3 weeks ago

  •   11 - 15 years exp.  •   Enterprise Technology

$160K - $200K *

Lead and enhance global privacy strategy while integrating data protection practices across products and operations. Collaborate with cross-functional teams to embed privacy in development and operati...

3 weeks ago

  •   11 - 15 years exp.  •   Enterprise Technology

$110K - $135K *

Lead innovative solutions for OnStar's V2BO infotainment services, driving product management and analytical strategies to enhance customer experiences and integrate complex decision services across m...

4 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$150K - $180K *

Join a team that's shaping the future of global privacy strategy and data protection. You will lead initiatives across product development and operations, ensuring compliance and promoting responsible...

Vancouver, BCIn-Person

3 weeks ago

  •   11 - 15 years exp.  •   Enterprise Technology

$125K - $160K *

Lead the charge in crafting and executing a transformative marketing strategy, bridging technical narratives and brand presence. Collaborate with senior leadership to drive impactful initiatives acros...

4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What does a Vice President of Demand Generation do?question toggle

    A VP of Demand Generation leads marketing programs that generate qualified demand and contribute to revenue growth. Responsibilities often include campaign strategy, pipeline performance, marketing operations, budget management, and team leadership.

  • What qualifications are common for VP of Demand Generation jobs?question toggle

    Employers typically seek substantial marketing leadership experience, a history of driving measurable pipeline results, strong analytical skills, and the ability to partner with sales and executive teams. Experience with marketing automation, CRM systems, and attribution may also be useful.

  • What is the typical salary for a Vice President of Demand Generation?question toggle

    Compensation varies by company, location, industry, and scope of responsibility. Ladders focuses on vetted professional jobs paying $100,000 or more; review individual listings for salary details.

  • Where can I find Vice President of Demand Generation jobs?question toggle

    You can explore vetted Vice President of Demand Generation opportunities on Ladders, including senior marketing roles paying $100,000 or more.