Vice President of Demand Generation Jobs

Explore Vice President of Demand Generation opportunities for experienced marketing leaders ready to shape growth strategy and accelerate revenue. Ladders features vetted professional roles with salaries of $100,000 or more, including senior positions focused on pipeline generation, campaign performance, and go-to-market execution.

What Does a VP of Demand Generation Do?

A Vice President of Demand Generation leads programs that create qualified interest in a company’s products and services. The role typically spans strategy, campaign planning, marketing operations, and collaboration with sales and revenue teams. Leaders define target audiences, manage budgets and teams, and connect marketing activity to measurable business outcomes.

Key Responsibilities

  • Develop demand generation strategies aligned with revenue and growth goals.
  • Build and optimize multi-channel campaigns across digital, content, events, and other channels.
  • Partner with sales leadership on pipeline targets, lead quality, and conversion processes.
  • Use analytics and marketing technology to measure performance and improve return on investment.
  • Lead, coach, and develop demand generation and marketing operations teams.

Skills and Experience Employers Seek

Employers commonly look for senior marketing experience, a record of creating measurable pipeline growth, and strong analytical and leadership skills. Familiarity with marketing automation, customer relationship management platforms, attribution, and account-based marketing can be valuable. Clear communication and the ability to work across sales, product, and executive teams are also important.

Explore Senior Demand Generation Careers

Browse Vice President of Demand Generation jobs on Ladders to find vetted opportunities offering $100,000 or more. Compare roles by company, location, and responsibilities to identify a position that matches your experience and career goals.

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$180K - $210K *

Drive innovation in product marketing by crafting strategies for a new AI-native offering. Lead market efforts, establish positioning, and engage deeply with buyers. Collaborate across teams to create...

California, USRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$210K - $230K *

Engage as a transformative leader in media activation, shaping strategic vision and execution across multi-channel frameworks while driving sustainable growth and nurturing high-performing teams in a...

Reposted 3 weeks ago

  •   11 - 15 years exp.  •   Media

$120K - $240K *

Empower mid-market accounts by driving adoption and revenue through strategic relationships. As the key contact, you'll lead contract renewals and expansions while shaping our growth playbook with ins...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$180K - $225K *

Shape the future of enterprise sales as a strategic leader driving revenue growth, managing teams, and influencing cultural excellence while engaging directly in strategic deals and cross-functional c...

Reposted 6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$140K - $160K *

Pioneer your career by managing strategic demand partner relationships, analyzing performance metrics, and driving growth through collaborative problem-solving across teams in a dynamic, data-driven e...

3 weeks ago

  •   5 - 7 years exp.  •   Business Services

$160K - $200K *

Drive your career forward by leading employer strategies and cultivating relationships to sell innovative Virtual Care solutions. This role demands strategic thinking and a proven sales track record i...

Yesterday

  •   5 - 7 years exp.  •   Healthcare

$160K - $200K *

Join a dynamic team to drive employer strategy and cultivate relationships with corporate benefits executives, enhancing the adoption of innovative Virtual Care solutions in a complex sales environmen...

Minneapolis, MNRemote

Yesterday

  •   5 - 7 years exp.  •   Healthcare

$80K - $95K *

Lead the charge in providing exceptional executive support to top leaders, ensuring seamless coordination and prioritization of tasks. Utilize your organizational skills to manage complex schedules an...

3 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $185K *

Shape strategic success for key accounts by leading market access initiatives, collaborating with cross-functional teams, and driving growth through innovative solutions and insights in the managed ma...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$170K - $220K *

Accelerate growth by leading high-performing sales teams and driving new logo acquisition in the higher education sector. Shape sales strategies to enhance market presence and exceed revenue targets w...

United StatesRemote

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$146K - $230K *

Drive strategic revenue growth by managing relationships with existing enterprise clients. Lead, mentor, and expand your sales team while collaborating across functions to enhance client experiences a...

1 month ago

  •   8 - 10 years exp.  •   Business Services

$146K - $230K *

Unlock potential by driving growth through strong client relationships, optimizing revenue opportunities, and leading an agile sales team in a dynamic environment. Collaborate closely with senior lead...

1 month ago

  •   8 - 10 years exp.  •   Business Services

$146K - $230K *

Unlock potential by driving commercial success and building a top sales team. Collaborate with clients and stakeholders to enhance client relationships and optimize strategies. Lead a team and leverag...

1 month ago

  •   8 - 10 years exp.  •   Business Services

$105K - $118K *

Help us drive growth by managing key client accounts and pursuing new business opportunities. Leverage strategic relationships to enhance client satisfaction and achieve revenue targets while collabor...

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$105K - $118K *

Transform client relationships and drive revenue growth by managing a portfolio of correctional agency accounts. Leverage strategic account management and proactive business development to achieve ret...

Trenton, NJRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$160K - $200K *

Join a dynamic team as a strategic leader driving growth in the home health and hospice sectors. This role emphasizes direct sales, leveraging existing relationships, and developing new business oppor...

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$150K - $180K *

Transform global partner strategies to drive revenue and market share through innovative go-to-market models, collaborating with key stakeholders to establish impactful partnerships and optimize sales...

United StatesRemote

2 days ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$193K - $353K *

Drive international growth by developing and executing strategic sales initiatives, collaborating with regional leaders, and integrating market insights to enhance revenue and operational effectivenes...

1 week ago

  •   11 - 15 years exp.  •   Finance & Insurance

$193K - $353K *

Drive international growth by developing and executing strategic sales initiatives, collaborating with regional leaders, and integrating market insights to enhance revenue across diverse verticals and...

1 week ago

  •   11 - 15 years exp.  •   Finance & Insurance

$193K - $353K *

Join a team that's driving international growth by developing strategic market initiatives, collaborating with regional leaders, and translating insights into actionable plans that enhance revenue and...

1 week ago

  •   11 - 15 years exp.  •   Finance & Insurance

$193K - $353K *

Shape the future of international growth by developing and executing strategic initiatives that drive revenue and market expansion across diverse regions, collaborating with cross-functional teams to...

1 week ago

  •   11 - 15 years exp.  •   Finance & Insurance

$119K - $135K *

Strategize and lead B2B programmatic operations, enhancing client relationships and campaign success. Drive best practices, optimize performance, and contribute to business growth while managing a tea...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Business Services

$130K - $150K *

Champion growth marketing strategies to drive pipeline generation and customer retention. Lead a dynamic team across demand generation, account-based marketing, and customer success initiatives to ach...

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$120K - $150K *

Join a team that's driving Salesforce initiatives, collaborating with stakeholders to define requirements, manage roadmaps, and enhance product delivery through agile methodologies and effective commu...

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$80K - $95K *

Elevate our marketing impact by executing integrated campaigns, managing events, and enhancing digital presence. Collaborate with cross-functional teams to drive brand awareness and support growth str...

Reposted 4 weeks ago

  •   Less than 5 years exp.  •   Telecommunications & Hardware

Frequently Asked Questions (FAQ)

  • What does a Vice President of Demand Generation do?question toggle

    A VP of Demand Generation leads marketing programs that generate qualified demand and contribute to revenue growth. Responsibilities often include campaign strategy, pipeline performance, marketing operations, budget management, and team leadership.

  • What qualifications are common for VP of Demand Generation jobs?question toggle

    Employers typically seek substantial marketing leadership experience, a history of driving measurable pipeline results, strong analytical skills, and the ability to partner with sales and executive teams. Experience with marketing automation, CRM systems, and attribution may also be useful.

  • What is the typical salary for a Vice President of Demand Generation?question toggle

    Compensation varies by company, location, industry, and scope of responsibility. Ladders focuses on vetted professional jobs paying $100,000 or more; review individual listings for salary details.

  • Where can I find Vice President of Demand Generation jobs?question toggle

    You can explore vetted Vice President of Demand Generation opportunities on Ladders, including senior marketing roles paying $100,000 or more.