Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$166K - $195K *

Join a team that's redefining financial services by leading innovative marketing strategies for premium offerings. Drive customer acquisition through dynamic outbound channels while collaborating acro...

Yesterday

  •   5 - 7 years exp.  •   Finance & Insurance

$138K - $197K *

Join a team that's shaping the future of advertising technology by guiding innovative products from conception to launch, collaborating across functions to enhance user experience and drive impactful...

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$85K - $95K *

Unlock potential by analyzing data to enhance sales and marketing strategies. Collaborate with teams to optimize processes, create reports, and drive customer engagement through effective campaign man...

3 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$110K - $120K *

Shape the future of product development by collaborating with Sales and Product Management to drive innovation, capture feedback, and enhance client relationships, ensuring our solutions meet market n...

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$150K - $180K *

Join a team that drives global marketing strategy for the Fashion & Apparel segment. Lead campaigns, enhance messaging, and drive lead generation while owning the segment's success across multiple cha...

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$125K - $150K *

Innovate brand strategies that drive customer acquisition and revenue growth while overseeing integrated marketing initiatives across digital, social, and traditional channels, ensuring alignment with...

United StatesRemote

4 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$184K - $356K *

Shape the future of AI infrastructure by leading product marketing initiatives for a cutting-edge platform. Collaborate across teams to define messaging, develop go-to-market strategies, and translate...

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$117K - $234K *

Transform the advertising landscape by leading go-to-market strategies for innovative Offsite and Measurement solutions. Collaborate with cross-functional teams to drive product adoption and deliver c...

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$117K - $234K *

Unlock your potential as a strategic product marketer, driving go-to-market strategies and cross-functional collaboration to enhance our Offsite and Measurement portfolio. Shape product narratives and...

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$120K - $150K *

Drive your career with a dynamic team focused on building innovative products that delight users. As a Product Manager, you'll lead impactful projects, collaborate closely with engineers, and shape th...

RemoteRemote

2 days ago

  •   Less than 5 years exp.  •   Information Technology

$80K - $100K *

Partner with us to drive impactful event marketing initiatives, enhancing brand visibility and customer engagement. Lead the planning, execution, and optimization of events, ensuring alignment with ma...

3 weeks ago

  •   Less than 5 years exp.  •   Business Services

$110K - $130K *

Lead the charge in driving customer acquisition and revenue growth through data-driven experiments and multi-channel campaigns. Collaborate with cross-functional teams to optimize the growth funnel an...

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Staffing

$140K - $220K *

Transform demand generation by building innovative systems that drive engagement, optimize conversions, and scale relationships. Leverage AI to enhance marketing strategies and automate workflows for...

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $115K *

Optimize channel marketing strategies to drive sales growth across North America. Collaborate with sales and product teams to launch new products and enhance brand positioning, leveraging data insight...

1 week ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$95K - $115K *

Manage US customer retention programs to enhance loyalty and value. Lead advocacy initiatives and migration communications, ensuring seamless customer journeys. Collaborate cross-functionally to optim...

RemoteRemote

Yesterday

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $115K *

Elevate customer retention and advocacy through strategic programs, managing US-focused customer journeys. Collaborate cross-functionally to enhance engagement and ensure compliance, while driving ins...

Yesterday

  •   5 - 7 years exp.  •   Enterprise Technology

$114K - $151K *

Shape the future of power grid automation by leading go-to-market strategies, translating technical solutions into customer value, and driving growth across utility and commercial segments through cro...

United StatesRemote

Yesterday

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$85K - $156K *

Unlock the potential of technology as you lead cross-functional teams in delivering innovative product solutions that enhance user experience and drive measurable business value...

Toronto, ONIn-Person

Reposted 1 week ago

  •   5 - 7 years exp.  •   Legal & Accounting

$95K - $115K *

Shape integrated marketing strategies that drive measurable growth by collaborating with cross-functional teams and leveraging consumer insights across paid, owned, and earned channels to enhance bran...

1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$130K - $165K *

Elevate the provider experience by leading product strategy and execution. Collaborate with cross-functional teams to enhance care delivery and operational efficiency, leveraging data and AI to create...

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$150K - $279K *

Empower government sector success by identifying sales opportunities and leveraging legal tech expertise. Join a dynamic team to boost revenue through strategic outreach and relationship building whil...

United StatesRemote

4 weeks ago

  •   Less than 5 years exp.  •   Media

$150K - $190K *

Drive member activation by leading a cross-functional team to optimize outreach, incentives, and messaging strategies. Own the activation roadmap and funnel metrics to enhance engagement and ensure sc...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$72K - $90K *

Drive successful transitions and product developments in a dynamic role that fosters collaboration and innovation while ensuring project milestones are effectively met and customer satisfaction is pri...

3 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$136K - $214K *

Join a team that's redefining healthcare marketing by crafting compelling narratives and driving innovative go-to-market strategies for AI Care solutions across the Payor ecosystem. Leverage your expe...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$100K - $120K *

Develop and execute strategic advertising campaigns across major eCommerce platforms, driving sales growth through data analysis, budget management, and SEO optimization. Collaborate with teams to enh...

1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.