Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

Remote
caret down
Compensation
caret down
Position Level
caret down
Time Posted
caret down
Industries
caret down
Locations
caret down
More
1
caret down

$150K - $200K *

Drive impactful marketing strategies in the Healthcare sector, enhancing positioning and messaging. Collaborate cross-functionally to accelerate growth and establish thought leadership, ensuring relev...

United StatesRemote

2 days ago

  •   5 - 7 years exp.  •   Information Technology

$160K - $190K *

Join a team that's redefining product marketing and lifecycle strategies. You'll drive growth through innovative programs, leveraging audience insights and AI to enhance member experiences and turn sa...

4 days ago

  •   5 - 7 years exp.  •   Staffing

$125K - $157K *

Transform the Dollar Channel marketing landscape by developing integrated strategies that drive household penetration and traffic growth through digital commerce and shopper insights, collaborating wi...

1 week ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$125K - $157K *

Join a team that's driving growth in the Dollar Channel through innovative marketing strategies. Leverage your brand-building expertise to connect with consumers and enhance P&G's presence across digi...

1 week ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$168K - $285K *

Shape the future of competitive strategy in AI and agentic software development. Drive market differentiation, collaborate with cross-functional teams, and establish a compelling narrative that enhanc...

RemoteRemote

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$75K - $131K *

Drive your career with strategic marketing initiatives that enhance brand growth and customer engagement. Collaborate across teams to develop and execute comprehensive go-to-market strategies, ensurin...

2 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$165K - $258K *

Lead the charge in crafting and executing a unified go-to-market strategy for hyperscaler partnerships, driving revenue through innovative storytelling and field enablement across Microsoft, AWS, and...

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$135K - $160K *

Drive product strategy for the US market, championing consumer needs and leading cross-functional initiatives to enhance market positioning. Collaborate with global teams to execute a transformative r...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$110K - $130K *

Pioneer your career by leading product marketing efforts at a dynamic startup. Collaborate across teams to craft messaging, drive customer engagement, and enhance sales enablement, all while shaping t...

3 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$120K - $145K *

Collaborate across functions to build effective API documentation and content, empowering developers through clear use cases and collateral to drive adoption and trust in new capabilities...

Reposted 4 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$120K - $145K *

Partner with us to bridge engineering and market needs by translating API capabilities into actionable insights. You'll create impactful content and lead product launches to empower developers and enh...

Reposted 4 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$150K - $180K *

Champion the development of next-gen consumer connectivity products, owning strategy and execution while collaborating cross-functionally to enhance user experience for millions globally...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$62K - $97K *

Join a dynamic team as you manage cloud-based marketing tools, ensuring optimal performance and user adoption. Collaborate across departments to implement solutions that drive business success and enh...

RemoteRemote

3 days ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$150K - $180K *

Drive customer marketing initiatives that capture and amplify customer success stories across all formats. Collaborate cross-functionally to embed customer insights into sales and marketing channels...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$110K - $130K *

Shape the future of product pricing strategies by defining and delivering innovative monetization approaches. Collaborate across teams to create scalable offerings that enhance customer value while ac...

2 days ago

  •   5 - 7 years exp.  •   Staffing

$95K - $115K *

Lead the charge in executing end-to-end NxB marketing campaigns, driving demand across diverse industries. Collaborate cross-functionally to create compelling narratives and optimize AI-driven marketi...

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$135K - $160K *

Empower our product team as you own the core research workflow, collaborating cross-functionally to enhance user experiences. Drive product execution and quality shipping while laying the groundwork f...

Reposted 4 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$120K - $150K *

Champion demand generation by executing integrated campaigns to drive pipeline growth and revenue, collaborating cross-functionally with Sales and Product teams for fuel growth through strategic marke...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$110K - $130K *

Unlock your potential as a Product Manager, driving innovative laptop solutions for education. Collaborate with cross-functional teams to define market needs and enhance customer experience, shaping t...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$78K - $131K *

Champion innovative product marketing strategies in Life Sciences, driving go-to-market initiatives and empowering sales teams with compelling narratives and resources to enhance customer engagement a...

2 weeks ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$130K - $160K *

Unlock your potential as a Senior Product Marketing Manager, driving go-to-market strategies, leading product launches, and empowering sales teams. Collaborate across departments to enhance positionin...

3 days ago

  •   Less than 5 years exp.  •   Healthcare

$95K - $115K *

Join us in driving growth within the pharma industry by enhancing supplier relationships and optimizing product portfolios. Collaborate with cross-functional teams to deliver strategic insights and su...

2 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$95K - $115K *

Optimize product strategies and supplier relationships to drive growth in the lubricants and metal working fluids sector. Collaborate with cross-functional teams to enhance market insights and support...

2 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$95K - $115K *

Drive market success by crafting compelling narratives for AI and hybrid cloud solutions. Lead go-to-market strategies, collaborating with sales to enhance revenue growth and refine customer engagemen...

4 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$124K - $155K *

Contribute to our customer marketing strategy by developing programs that enhance engagement, retention, and advocacy. Collaborate cross-functionally to create compelling customer stories and scalable...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.