Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$173K - $204K *

Optimize audience intelligence and messaging for PE and VC markets. Lead full-funnel campaigns, develop high-quality content, and leverage AI to enhance marketing strategies. Collaborate with cross-fu...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$135K - $160K *

Shape the future of AI by driving product marketing for cutting-edge technologies. This role involves launching products, crafting technical narratives, and fostering partnerships while optimizing com...

4 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$182K - $215K *

Lead audience intelligence initiatives to shape targeted messaging and drive engagement across PE and VC segments. Own integrated campaigns, leveraging data-driven insights to create compelling conten...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$182K - $215K *

Engage with audiences by driving innovative product marketing strategies. Your insights will shape messaging, enhance campaigns, and create impactful content for PE and VC buyers, ensuring alignment w...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$86K - $126K *

Elevate brand presence by orchestrating compelling content strategies that engage prospects throughout their buying journey, collaborating with cross-functional teams to optimize performance and drive...

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$86K - $126K *

Transform the content marketing landscape by developing engaging materials that drive demand generation and enhance customer engagement throughout the buying journey, collaborating with cross-function...

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$86K - $126K *

Pioneer your career by driving content strategy and optimization for demand generation campaigns, collaborating with cross-functional teams to enhance engagement and support the buyer journey effectiv...

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$85K - $100K *

Provide guidance in campaign intake and execution, leading cross-functional collaboration to ensure strategic alignment and effective marketing initiatives that drive measurable outcomes and enhance s...

Reposted 3 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$95K - $115K *

Join us to drive product marketing strategies that transform insights into impactful market opportunities, enhancing product adoption and business growth through clear messaging and collaboration acro...

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$80K - $95K *

Take ownership of technical customer engagements, troubleshooting software issues, and enhancing product reliability. Collaborate with cross-functional teams to drive customer success and inform produ...

Texas, USRemote

3 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$161K - $247K *

Transform your career by leading global marketing strategies that drive growth and innovation in enterprise technology. Collaborate with cross-functional teams to enhance customer engagement and estab...

2 weeks ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$130K - $200K *

Elevate your career by leading GTM execution for frontier lab initiatives. Collaborate with cross-functional teams to deliver compelling technical narratives and impactful marketing strategies that re...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$162K - $271K *

Drive strategic upstream marketing initiatives to shape product portfolios, influence leadership decisions, and foster innovation in a dynamic healthcare environment, ensuring alignment from discovery...

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$150K - $180K *

Lead the charge in crafting a compelling category narrative for ElevateOS, ensuring unified messaging across all touchpoints. Collaborate with leadership and cross-functional teams to shape a market-d...

CanadaRemote

1 month ago

  •   8 - 10 years exp.  •   Enterprise Technology

$100K - $150K *

Join a dynamic team to drive the market strategy for analytics and MLOps, enhancing product positioning, enabling competitive insights, and crafting engaging launch materials to support major enterpri...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$148K - $215K *

Drive product strategy and execution across teams, enhancing marketing technology solutions. Collaborate with leadership to optimize workflows and ensure alignment with business goals, delivering impa...

4 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $120K *

Empower your career by driving product strategy and operations. Collaborate with cross-functional teams to enhance product development, market positioning, and operational efficiency while shaping the...

1 week ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$110K - $130K *

Join a team that's driving innovation in product strategy and operations. Collaborate across functions to enhance product development, market strategies, and operational efficiency while shaping the f...

1 week ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$110K - $130K *

Drive impactful go-to-market strategies for data-driven solutions, enhancing product adoption and revenue growth. Collaborate cross-functionally to align marketing objectives with product vision, ensu...

2 weeks ago

  •   5 - 7 years exp.  •   Media

$130K - $155K *

Champion the future of biotech R&D by driving product positioning, go-to-market strategies, and adoption for advanced AI solutions. Collaborate cross-functionally to translate complex features into cu...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$152K - $165K *

Empower product success through strategic marketing, content creation, and sales enablement, driving growth in the renewable energy sector while collaborating with cross-functional teams to enhance cu...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Energy & Utilities

$317K - $500K+*

Champion innovative programmatic advertising strategies, driving go-to-market initiatives for the US and Canada. Collaborate with cross-functional teams to enhance product positioning and maximize rev...

1 week ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$84K - $135K *

Transform your career by driving B2B marketing initiatives that enhance sales opportunities. Collaborate with cross-functional teams to create impactful campaigns, measure performance, and identify gr...

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$110K - $130K *

Lead the charge in shaping product marketing strategies that elevate brand visibility, drive customer engagement, and support sales growth through innovative messaging and cross-functional collaborati...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$160K - $180K *

Unlock potential by leading product marketing initiatives that empower healthcare teams. Drive sales enablement, module marketing, and customer expansion, while shaping messaging and content that reso...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.