Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$121K - $190K *

Champion lifecycle marketing by designing and executing targeted campaigns that enhance provider engagement and adoption. Collaborate cross-functionally to optimize the provider journey and drive meas...

New York, NYRemote

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$115K - $130K *

Analyze market trends and performance metrics to drive actionable insights across marketing, sales, and revenue operations. Collaborate with cross-functional teams to optimize strategies and enhance g...

United StatesRemote

4 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Accelerate your career as a Product Manager, driving strategy and lifecycle management across a hardware portfolio. Collaborate cross-functionally to innovate, optimize solutions, and ensure delivery...

RemoteRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Hospitality & Recreation

$100K - $120K *

Transform sales performance by leading and developing a high-performing team, driving client growth, managing pipelines, and ensuring accurate forecasting in a competitive market...

Woodbridge, NJRemote

6 days ago

  •   5 - 7 years exp.  •   Business Services

$100K *

Drive impactful partnerships that enhance revenue and customer experiences using AI tools. Collaborate cross-functionally to execute strategies, develop solutions, and deliver measurable growth in a f...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$136K - $170K *

Elevate the future of social technology by defining product vision and strategy. Lead cross-functional teams to drive innovative solutions, enhance workflows, and influence key stakeholders in a dynam...

Maryland, USRemote

2 weeks ago

  •   8 - 10 years exp.  •   Media

$99K - $124K *

Unlock potential by driving the creation and maintenance of Gainsight CSP content, ensuring seamless integration across marketing and RevOps. Lead quality assurance, collaborative workflows, and repor...

United StatesRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$110K - $130K *

Transform enterprise operations by leading the design and deployment of AI-driven workflows. Collaborate with cross-functional teams to ensure successful integration and delivery of innovative Agentic...

Toronto, ONRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$70K - $96K *

Transform regional marketing strategies by leading a diverse team to drive sales growth. Oversee budgets, track ROI, and collaborate with leadership to optimize marketing efforts across multiple regio...

Texas, USRemote

3 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$80K - $95K *

Innovate your career by leading the strategy and creation of impactful B2B content across various formats. Collaborate with teams to enhance engagement and drive demand through high-quality, optimized...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Energy & Utilities

$120K - $145K *

Transform product capabilities by leading strategy and execution for shared workflows, ensuring seamless integration and user experience across platforms. Drive measurable outcomes through customer in...

United StatesRemote

6 days ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$500K+*

Pioneer the evolution of Netflix's Compute Platform, driving innovation in distributed systems and AI integration. Lead product strategy, enhance efficiency, and collaborate across teams to ensure rob...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$140K - $165K *

Transform strategic partnerships by driving new business and expanding relationships with Independent Agencies and Brand Direct clients, leveraging advanced advertising solutions and insights to unloc...

Florida, USRemote

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$100K - $120K *

Transform marketing operations by designing and optimizing automation and engagement programs that drive measurable outcomes. Collaborate with cross-functional teams to enhance lead management and rep...

Salt Lake City, UTRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$115K - $140K *

Accelerate progress at our organization by leading demand generation strategies, optimizing campaigns across various channels, and collaborating with cross-functional teams to drive qualified pipeline...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Business Services

$114K - $132K *

Shape the future of commercial operations by analyzing data, providing insights, and driving strategic recommendations across teams to enhance business growth and performance. Collaborate with stakeho...

RemoteRemote

3 days ago

  •   5 - 7 years exp.  •   Media

$80K - $95K *

Champion client success by managing a portfolio of accounts, optimizing Meta campaigns, and driving performance. Build strong relationships, lead strategic discussions, and ensure client retention thr...

Garland, TXRemote

6 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$105K - $118K *

Transform client relationships and drive revenue growth by managing a portfolio of correctional agency accounts. Leverage strategic account management and proactive business development to achieve ret...

Trenton, NJRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $95K *

Unlock potential by managing client relationships and optimizing Meta campaigns. Drive performance through strategic insights, proactive problem-solving, and effective communication, ensuring client s...

Houston, TXRemote

6 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$85K - $135K *

Champion the underwriting process for high-net-worth clients by assessing risks, fostering relationships, and ensuring compliance with industry standards. Help deliver exceptional service and innovati...

RemoteRemote

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$68K - $114K *

Optimize marketing operations by owning the HubSpot stack, ensuring data accuracy, and driving insightful reporting. Collaborate with cross-functional teams to enhance campaign performance and streaml...

Louisville, CORemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$79K - $87K *

Grow impactful digital marketing strategies by leveraging data insights, optimizing campaigns, and collaborating across teams to engage and support LGBTQ+ youth. Drive awareness and fundraising throug...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$150K - $180K *

Lead the charge in shaping brand strategy and marketing initiatives, elevating communications to articulate our cutting-edge narrative in the aerospace sector, driving audience engagement and fosterin...

San Francisco, CARemote

Reposted 1 month ago

  •   8 - 10 years exp.  •   Aerospace & Defense

$114K - $135K *

Transform event experiences by leading strategy and execution for high-impact trade shows and corporate events. Collaborate cross-functionally to drive brand awareness and measurable business impact i...

United StatesRemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Transform the future of hygienic sensors by leading product strategy, collaborating with engineering, and driving market success. Engage with customers and stakeholders to ensure product alignment wit...

RemoteRemote

5 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.