Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$150K - $160K *

Design innovative solutions for a secure online proctored testing platform, guiding engineering teams in modernizing architecture and ensuring scalable, reliable delivery while enhancing candidate and...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$120K - $145K *

Transform complex organizational dynamics by designing strategic communication and operational frameworks for a large product team. Lead initiatives that align with overarching company goals, ensuring...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Food & Beverages

$120K - $150K *

Accelerate your career by leading sales growth and strategic partnerships in the Executive Benefits sector. Drive revenue, expand market presence, and enhance employee protection through innovative id...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$105K - $130K *

Lead the proposal development process, enhancing strategies and systems to elevate submissions. Collaborate with executives and technical experts to create compelling, client-focused proposals that sh...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Energy & Utilities

$207K - $311K *

Champion innovative marketing technology solutions that enhance global strategies, drive audience engagement, and optimize performance. Lead cross-functional teams to deliver scalable, AI-enabled plat...

United StatesRemote

1 week ago

  •   11 - 15 years exp.  •   Consumer Technology

$95K - $115K *

Elevate your career by leading innovative packaging design strategies that resonate globally. Collaborate with cross-functional teams to create compelling visuals while ensuring brand consistency and...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$105K - $120K *

Champion customer engagement by developing advocacy and community programs that enhance relationships, drive growth, and showcase success stories, all while collaborating with cross-functional teams t...

Washington, DCRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$183K - $215K *

Shape the future of North American inland transportation by leading product strategy and development. Collaborate with cross-functional teams to deliver actionable insights and drive market success in...

United StatesRemote

2 days ago

  •   5 - 7 years exp.  •   Information Technology

$90K - $168K *

Shape strategic sourcing initiatives by collaborating with cross-functional teams to drive savings and efficiencies in the Mechanical category. Manage supplier relationships and execute OneLM Agreemen...

RemoteRemote

5 days ago

  •   Less than 5 years exp.  •   Aerospace & Defense

$75K - $95K *

Empower innovation in mobile advertising by leveraging expertise in measurement and fraud mitigation. Collaborate with stakeholders to enhance adtech solutions and navigate the evolving landscape of d...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Media

$130K - $150K *

Elevate project success by managing the lifecycle of commercial sales initiatives. Collaborate across teams to ensure accurate documentation, financial oversight, and timely invoicing, driving efficie...

United StatesRemote

3 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$135K - $160K *

Contribute to the vision and strategy of AI-powered products, managing their lifecycle and delivery. Leverage AI tools for decision-making and mentor fellow Product Managers to enhance team capabiliti...

New York, NYRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$135K - $160K *

Champion the vision and strategy for AI-powered products, driving their roadmap and delivery while mentoring peers. Leverage AI tools to enhance decision-making and product lifecycle management, ensur...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$72K - $90K *

Deliver strategic programmatic solutions by managing complex campaigns, building client relationships, and mentoring junior staff to achieve exceptional performance in a collaborative remote team envi...

RemoteRemote

1 month ago

  •   Less than 5 years exp.  •   Media

$75K - $90K *

Lead the execution and optimization of programmatic campaigns, collaborating with clients and teams to drive performance. Mentor junior staff while managing complex projects in a dynamic retail enviro...

RemoteRemote

2 weeks ago

  •   Less than 5 years exp.  •   Media

$119K - $140K *

Drive global marketing strategy by executing integrated campaigns that enhance revenue through collaboration with cross-functional teams, while optimizing performance with data-driven approaches to ma...

United StatesRemote

Reposted 4 days ago

  •   5 - 7 years exp.  •   Information Technology

$70K - $120K *

Shape the future of our facility's marketing and public relations programs. Lead initiatives to enhance community engagement, maintain accurate information, and foster positive relationships with resi...

Nevada, USRemote

4 days ago

  •   5 - 7 years exp.  •   Business Services

$125K - $150K *

Join a team that's redefining customer trust through innovative engineering. Lead squads to automate security assessments, driving strategic roadmaps while fostering a high-accountability culture and...

CanadaRemote

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$74K - $116K *

Join a team that's optimizing omnichannel marketing campaigns and enhancing lead generation. Collaborate with cross-functional teams to analyze performance, drive insights, and improve customer engage...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Healthcare

$143K - $286K *

Shape the future of product innovation by leading cross-functional teams to execute strategies and develop scalable solutions that address complex customer needs, driving organizational growth through...

San Bruno, CARemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$110K - $130K *

Drive the development and execution of a robust product metrics program, leveraging statistical methods to inform product decisions and enhance business outcomes while fostering data-driven insights a...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$76K - $118K *

Oversee digital marketing strategies across paid and organic channels, managing budgets and agency relationships to drive qualified leads and optimize conversion paths. Collaborate cross-functionally...

CanadaRemote

2 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$90K - $110K *

Bring your expertise to a dynamic role where you'll shape marketing strategies and positioning for academic programs, ensuring clarity and effectiveness throughout their lifecycle while collaborating...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$160K - $200K *

Advance your career by driving new business growth across North America. Build strategic relationships with senior leaders in AI and technology, leading complex enterprise sales cycles and delivering...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$140K *

Pioneer a transformative creative vision by integrating brand storytelling with cutting-edge AI technology. Collaborate across teams to elevate marketing assets, ensuring every piece reflects our uniq...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Real Estate & Construction

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.