Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

Remote
caret down
Compensation
caret down
Position Level
caret down
Time Posted
caret down
Industries
caret down
More
1
caret down

$128K - $178K *

Lead the charge in shaping the future of destination marketing through data-driven insights and innovative product strategies. Collaborate with cross-functional teams to enhance customer experiences a...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$137K - $233K *

Elevate enterprise data management by leading product strategy and execution. Collaborate with cross-functional teams to deliver impactful data products that enhance decision-making and drive business...

Portland, ORRemote

3 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$88K - $110K *

Shape the future of retail by identifying and implementing AI solutions that enhance frontline operations, improve sales, and drive productivity. Collaborate with diverse teams to translate business c...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$110K - $130K *

Transform the Canadian sales landscape by leading a dynamic team to drive growth, exceed revenue targets, and foster strategic partnerships, all while delivering exceptional cybersecurity solutions to...

Ontario, CARemote

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$125K - $158K *

Lead technical discovery and pre-sales consultations, translating complex product capabilities into practical solutions. Collaborate with Sales to ensure prospects understand integration paths and pro...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Champion integrated marketing campaigns by translating business priorities into actionable strategies. Collaborate with cross-functional teams to drive awareness, demand, and pipeline growth in a fast...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$102K - $154K *

Shape customer success by managing complex escalations, driving improvements, and coordinating cross-functional teams. Your leadership will enhance workflows and ensure high-quality resolutions, makin...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $120K *

Lead the charge in quality engineering for critical assessment platforms, driving testing excellence and automation maturity. Collaborate with cross-functional teams to ensure reliability and scalabil...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$144K - $189K *

Unlock potential by leading product innovation in clinical genomics. Shape tools for case management and data workflows, ensuring efficiency and quality while collaborating with lab directors and engi...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Healthcare

$82K - $115K *

Drive impactful category management insights for key retail accounts, analyzing data to enhance assortment, pricing, and promotions. Collaborate with sales teams to develop actionable strategies that...

Bethlehem, PARemote

2 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$120K - $145K *

Elevate product strategy and execution for US tax solutions, driving innovation and integration within the tax technology landscape while ensuring compliance and market alignment through collaboration...

Atlanta, GARemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $145K *

Drive innovation in audience measurement across media platforms. Lead product strategy, collaborate with cross-functional teams, and enhance data capabilities to deliver actionable insights for stakeh...

Florida, USRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Manage successful execution of diverse events and webinars, optimize lead capture processes, and leverage insights to enhance future strategies. Flexibly navigate challenges while partnering closely w...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$80K - $110K *

Join a team that's driving growth by identifying and closing new client opportunities in experiential marketing. Leverage your network and expertise to engage youth and Gen Z through innovative campai...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Media

$200K *

Contribute to innovative product partnerships, driving strategy and execution. Lead high-impact, complex deals enhancing user engagement across offerings, collaborating with cross-functional teams to...

RemoteRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Media

$110K - $130K *

Drive our growth marketing strategy end-to-end, optimizing lead generation and performance campaigns to boost pipeline and revenue. Collaborate with Sales and Product teams, harness data insights, and...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$159K - $273K *

Lead the SEO strategy for multiple rental platforms, driving organic traffic growth through collaboration with cross-functional teams. Own performance metrics and prioritize initiatives to enhance mar...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$135K - $160K *

Elevate customer experiences by driving the integrations roadmap, enhancing capabilities, and collaborating across teams to deliver impactful solutions that meet compliance needs and improve product o...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$90K - $110K *

Champion growth by leveraging your engineering expertise to drive sales, build relationships, and expand market presence in a dynamic territory. Collaborate with teams to create impactful strategies a...

St. Paul, MNRemote

1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$180K - $220K *

Transform complex defense requirements into actionable product strategies, driving technical execution and market adoption for cutting-edge Electronic Warfare and Sensing Solutions. Collaborate with c...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$140K - $170K *

Empower your career by leading product marketing strategies that shape market perception, drive customer engagement, and enhance sales enablement in a dynamic, cross-functional environment...

Massachusetts, USRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$80K - $95K *

Shape the visual identity of our brand by evolving design systems, creating impactful marketing materials, and collaborating across teams to ensure cohesive brand representation in all digital and phy...

United StatesRemote

5 days ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$125K - $150K *

Develop strategic partnerships with top consulting firms, building credibility with senior leaders and driving joint client outcomes through innovative collaboration and tailored go-to-market strategi...

New York, NYRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$150K - $180K *

Transform our brand narrative and market presence by leading strategic communications, driving influence, and building a high-performing marketing team that resonates with engineering leaders and elev...

United StatesRemote

2 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$80K - $95K *

Unlock potential by leading innovative projects and collaborating across teams to drive impactful solutions. This role offers a unique opportunity to shape processes and enhance operational efficiency...

Houston, TXRemote

2 weeks ago

  •   Less than 5 years exp.  •   Business Services

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.