Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$105K - $120K *

Champion user engagement by defining lifecycle journeys, optimizing HubSpot workflows, and driving retention strategies. Collaborate across teams to enhance user experiences and measure success throug...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $170K *

Champion the success of US merchants by driving Policy Protect sales, addressing policy abuse, and delivering compelling demos. Collaborate with Account Executives to build business cases and enhance...

New York, NYRemote

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$93K - $128K *

Champion customer engagement and advocacy programs to enhance retention and brand credibility. Build and nurture a vibrant online community while executing impactful marketing initiatives that amplify...

United StatesRemote

4 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Unlock potential by crafting compelling narratives that attract top engineering talent. Collaborate with technical teams to translate complex concepts into engaging content, driving interest in innova...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$133K - $186K *

Elevate your career by driving developer engagement and community growth through impactful content and strategic partnerships. Collaborate with engineers to enhance product visibility and foster meani...

RemoteRemote

6 days ago

  •   5 - 7 years exp.  •   Information Technology

$100K - $120K *

Drive impactful paid media strategies for B2B clients, leading senior conversations and translating complex data into actionable insights. Collaborate with a high-performing team to connect ad spend t...

Toronto, ONRemote

Yesterday

  •   Less than 5 years exp.  •   Enterprise Technology

$77K - $114K *

Shape engaging content marketing strategies that drive audience growth and conversions. Lead efforts in content planning, development, SEO optimization, and performance analysis to enhance business go...

San Ramon, CARemote

Reposted 3 days ago

  •   5 - 7 years exp.  •   Business Services

$125K - $145K *

Drive product strategy and modernization for merchant onboarding solutions, collaborating with cross-functional teams to enhance risk management capabilities and ensure market-leading standards in a d...

United StatesRemote

Reposted 2 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$106K - $177K *

Unlock potential by leading cross-functional teams to shape product strategy, drive growth, and enhance customer value through data-driven insights and innovative solutions across the full product lif...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$120K - $145K *

Join a team that's redefining media pricing and transactions by creating and executing customer-focused product strategies, enhancing user engagement, and navigating a complex media landscape through...

United StatesRemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Media

$110K - $135K *

Drive growth by partnering with sales teams to identify and develop cybersecurity service opportunities. Lead consultative engagements, create proposals, and deliver impactful presentations while coll...

New York, NYRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Information Technology

$130K - $219K *

Drive the vision for Samsara device installations, enhancing user experiences and ensuring rapid, accurate setups. Collaborate with cross-functional teams to optimize the install process, making impac...

United StatesRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $145K *

Accelerate progress at a leading fintech by driving user acquisition and activation for consumer lending products. Lead cross-functional teams to optimize loan conversion and establish growth strategi...

Miami, FLRemote

2 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$90K *

Lead the charge in driving field marketing initiatives that convert events and partnerships into qualified sales opportunities, collaborating closely with sales teams to optimize pipeline contribution...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$190K - $210K *

Transform the owner activation journey by streamlining processes from agreement to live listing. Drive metrics on activation rates and retention while collaborating with teams to enhance onboarding ef...

United StatesRemote

2 days ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$185K - $315K *

Champion a transformative product marketing strategy, leading a high-performing team to elevate platform and AI capabilities. Drive innovative narratives and market positioning, ensuring alignment acr...

United StatesRemote

3 weeks ago

  •   11 - 15 years exp.  •   Consumer Technology

$154K - $225K *

Pioneer innovation in enterprise wireless solutions by leveraging expertise in Wi-Fi standards, technical marketing, and compelling content creation. Collaborate with teams to engage top-tier customer...

RemoteRemote

Reposted 2 days ago

  •   Less than 5 years exp.  •   Telecommunications & Hardware

$100K - $120K *

Accelerate your career by driving measurable growth through marketing initiatives. Collaborate with leadership and harmonize strategies across paid, organic, and product marketing efforts to achieve a...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$90K - $145K *

Join a team that's driving growth through innovative product marketing strategies. You'll shape messaging, lead go-to-market initiatives, and enhance market positioning, ensuring our solutions resonat...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$110K - $150K *

Empower OEM clients by translating automotive data into actionable insights. Build strategic relationships, drive sales growth, and enhance marketing effectiveness through data storytelling and proact...

RemoteRemote

Today

  •   5 - 7 years exp.  •   Finance & Insurance

$130K - $219K *

Transform the monetization landscape by leading product strategies that drive market success. Collaborate across diverse product lines to enhance pricing models and optimize profitability, ensuring im...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Unlock potential by driving customer engagement and product adoption through integrated marketing campaigns. As a senior contributor, craft programs that enhance the customer journey while collaborati...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Media

$140K - $150K *

Analyze and optimize customer journeys from signup to paid conversion, leveraging data insights to drive growth strategies. Collaborate across teams to enhance product decisions and influence market p...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $142K *

Drive the development and execution of strategic marketing initiatives to enhance brand awareness and support organizational goals. Collaborate with leadership to analyze market data and implement eff...

Fargo, NDRemote

2 days ago

  •   5 - 7 years exp.  •   Healthcare

$109K - $132K *

Elevate your career by optimizing and executing demand generation strategies. Collaborate across teams to enhance pipeline growth and revenue through innovative marketing and precise data analysis. Dr...

CanadaRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.