Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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$120K - $145K *

Lead the charge in developing and executing innovative channel marketing strategies to drive growth through diverse distribution partners and installer networks. Collaborate cross-functionally to enha...

1 week ago

  •   8 - 10 years exp.  •   Energy & Utilities

$135K - $160K *

Shape the future of product marketing by driving compelling narratives, launching innovative products, and enabling sales success in a fast-paced startup environment. Collaborate with leadership to bu...

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$100K - $120K *

Join a dynamic team to develop and execute marketing strategies that translate complex technologies into compelling narratives, driving customer engagement and commercial growth across diverse markets...

2 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$143K - $216K *

Lead the go-to-market strategy for Service Cloud, driving product innovation and sales alignment. Collaborate with cross-functional teams to create compelling narratives and enablement strategies that...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$143K - $216K *

Lead the go-to-market strategy for Service Cloud, driving product innovation and sales alignment. Collaborate with cross-functional teams to create compelling narratives and enablement strategies that...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$225K - $295K *

Lead product marketing initiatives, driving go-to-market strategies and competitive positioning across a dynamic portfolio. Manage a team while executing high-impact launches and collaborating cross-f...

Yesterday

  •   8 - 10 years exp.  •   Finance & Insurance

$130K - $150K *

Contribute to product success by bridging Product, Marketing, and Sales. Drive field enablement through effective messaging, training, and content creation, ensuring sellers and partners can confident...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$170K - $225K *

Reimagine product marketing by leading strategy and commercialization for a diverse portfolio. Drive go-to-market initiatives, collaborate with senior stakeholders, and translate market insights into...

3 weeks ago

  •   5 - 7 years exp.  •   Media

$85K - $90K *

Champion community growth by driving sales, marketing, and outreach efforts. Lead tours, build relationships, and ensure exceptional service while achieving census targets in a dynamic senior living e...

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$120K - $150K *

Shape product positioning and go-to-market strategies to enhance user engagement and adoption. Collaborate cross-functionally to translate insights into compelling narratives, ensuring alignment betwe...

3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$250K - $276K *

Champion scalable growth by defining and executing marketing operations strategies. Lead a dynamic team, optimize performance, and align initiatives with organizational goals to drive impactful busine...

Yesterday

  •   8 - 10 years exp.  •   Enterprise Technology

$264K - $366K *

Drive global product marketing strategy for a leading AI assistant, shaping vision and execution across teams. Lead a multi-layered organization to enhance user engagement and business growth through...

Yesterday

  •   11 - 15 years exp.  •   Enterprise Technology

$120K - $145K *

Champion the intersection of security and engineering by crafting compelling narratives that resonate with customers. Collaborate across teams to launch products, educate the market, and enhance produ...

Today

  •   Less than 5 years exp.  •   Information Technology

$125K - $150K *

Shape the future of application security by bridging engineering and marketing. Collaborate with cross-functional teams to craft compelling narratives, launch products, and educate the market, ensurin...

Today

  •   Less than 5 years exp.  •   Information Technology

$150K - $180K *

Champion the strategic marketing of a cutting-edge platform, driving product positioning, messaging, and go-to-market strategies. Collaborate across teams to enhance customer engagement and establish...

6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$115K - $135K *

Optimize go-to-market strategies by leveraging market insights to enhance product positioning and messaging. Collaborate with sales and marketing teams to drive engagement and influence product develo...

2 days ago

  •   5 - 7 years exp.  •   Information Technology

$180K - $220K *

Drive impactful product launches and enhance user activation flows to ensure customer adoption and satisfaction. Collaborate cross-functionally to create effective onboarding experiences and measure s...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $180K *

Unlock potential by driving Brand P&L through strategic leadership and marketing execution across the Home and Garden division, achieving ambitious sales, GM, and EBITDA goals through integrated omnic...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$150K - $180K *

Join a team that's redefining product marketing by building a new function from the ground up. Collaborate with cross-functional teams to shape messaging, drive customer engagement, and establish a st...

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$150K - $180K *

Lead the charge in optimizing marketing operations to drive developer adoption, pipeline growth, and revenue. Oversee systems, processes, and insights while collaborating with cross-functional teams t...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$135K - $160K *

Drive product strategy for the US market, championing consumer needs and leading cross-functional initiatives to enhance market positioning. Collaborate with global teams to execute a transformative r...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$175K - $190K *

Elevate customer engagement by leading the strategy for retention, expansion, and advocacy. Drive revenue growth through innovative marketing programs and cross-sell initiatives while building a high...

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Help us shape consumer growth by leading data-driven marketing strategies and managing a multi-million CA$ budget. Collaborate with teams to drive performance across channels and influence key decisio...

Toronto, ONIn-Person

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$160K - $250K *

Drive strategic product marketing initiatives, focusing on client engagement and messaging. Collaborate across teams to enhance customer journeys and advocate for client needs, ensuring impactful prod...

2 weeks ago

  •   11 - 15 years exp.  •   Finance & Insurance

$160K - $250K *

Transform client engagement and product marketing strategies to drive global expansion. Collaborate across teams to craft compelling narratives, enhance customer journeys, and position the brand as a...

Pennsylvania, USRemote

2 weeks ago

  •   11 - 15 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.