Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$146K - $235K *

Engage in shaping and executing the go-to-market strategy for a key feature of a leading SaaS platform. Collaborate cross-functionally to drive product adoption, deliver insights, and enhance value fo...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$140K - $197K *

Accelerate progress at driving product marketing strategy for a key feature in our Intelligent Agreement Management platform. Own go-to-market initiatives and collaborate across teams to enhance custo...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$202K - $238K *

Unlock your potential as a senior B2B marketing leader, driving strategy and demand generation. Collaborate across teams to enhance market positioning and build a high-performing marketing function th...

United StatesRemote

1 week ago

  •   11 - 15 years exp.  •   Technical Services

$120K - $145K *

Drive the strategy and execution of B2B and B2C commerce applications, leading cross-functional teams to transform digital experiences into scalable solutions that enhance revenue and growth through c...

2 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $180K *

Drive channel strategy and revenue performance across divisions, ensuring alignment with long-term growth objectives. Cultivate executive relationships, oversee transaction revenue, and enhance operat...

1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$125K - $135K *

Drive your career with a dynamic team focused on optimizing paid media strategies across multiple channels. Own the performance marketing engine, ensuring effective budget management and innovative cr...

3 weeks ago

  •   5 - 7 years exp.  •   Food & Beverages

$103K - $176K *

Lead the charge in global IT channel enablement initiatives, collaborating with cross-functional teams to develop scalable programs and tools that enhance partner engagement and drive growth across re...

4 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$140K - $295K *

Transform client needs into innovative data solutions by leading product strategy and roadmap for Commodities Enterprise Data. Collaborate with cross-functional teams to enhance offerings and drive bu...

2 weeks ago

  •   5 - 7 years exp.  •   Media

$130K - $165K *

Grow your career with a dynamic brand as you lead innovative marketing strategies, drive consumer engagement, and establish brand relevance in the US market through creative campaigns and partnerships...

2 weeks ago

  •   Less than 5 years exp.  •   Food & Beverages

$175K - $190K *

Discover a role that empowers you to lead a global events team, shaping immersive brand experiences through strategic planning and execution across gaming, streaming, and enthusiast markets while mana...

4 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$130K - $155K *

Empower global product marketing initiatives by translating customer insights into effective commercialization strategies for innovative healthcare technologies, driving market adoption and growth acr...

Yesterday

  •   5 - 7 years exp.  •   Healthcare

$130K - $160K *

Elevate your career by leading product positioning and go-to-market strategies. Collaborate across teams to drive product adoption and revenue growth while leveraging market insights to influence prod...

Toronto, ONIn-Person

3 weeks ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$120K - $135K *

Lead the charge in driving sales and customer retention strategies for flagship B2B events, fostering high-performing teams, and maximizing account growth through strategic partnerships and innovative...

1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$115K - $140K *

Transform the future of enterprise applications by leading product strategy, defining roadmaps, and driving cross-functional delivery to enhance user experiences and support digital transformation ini...

Toronto, ONIn-Person

3 weeks ago

  •   5 - 7 years exp.  •   Technical Services

$108K - $140K *

Shape the future of engineering workflows by coordinating AI integration, prioritizing improvements, and enhancing collaboration between product and engineering teams to streamline processes and boost...

Reposted 1 week ago

  •   Less than 5 years exp.  •   Information Technology

$235K - $323K *

Elevate your career by leading a high-performing team focused on driving sales strategy and execution for Commercial General Contractors. Foster a culture of accountability and collaboration while ach...

RemoteRemote

3 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$105K - $165K *

Accelerate progress at driving sales growth across a key U.S. territory, fostering executive relationships, and executing strategies for market expansion in professional security and connected product...

Yesterday

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$100K - $140K *

Shape the future of lead management and partner relationships by owning the Salesforce Lead-to-Opportunity and PRM domains. Drive strategy, execution, and collaboration across teams to enhance convers...

California, USRemote

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$93K - $120K *

Transform business intelligence into actionable insights by leading product strategy and development. Collaborate across teams to create scalable solutions that enhance decision-making and drive measu...

Minnesota, USRemote

2 days ago

  •   Less than 5 years exp.  •   Finance & Insurance

$172K - $250K *

Transform the S&OP process by leading integrated planning initiatives, ensuring alignment across demand, supply, and financial strategies. Drive change management and enhance collaboration in a comple...

3 weeks ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$172K - $250K *

Elevate your career by leading the S&OP process, driving transformation towards Integrated Business Planning. Collaborate across functions to align strategy, demand, and supply, while managing complex...

3 weeks ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$125K - $150K *

Shape the future of customer engagement by leading a dynamic team in defining enterprise marketing strategies, enhancing customer experiences, and driving ROI through innovative lifecycle marketing an...

Reposted 5 days ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$200K - $250K *

Inspire the future of mental health by shaping a mobile platform that empowers clients to achieve their goals, blending AI technology with user-centered design in an innovative consumer experience...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$151K - $236K *

Join a team that's redefining global logistics by optimizing supply chain strategies and enhancing fulfillment planning. Lead cross-functional collaboration to ensure timely delivery and compliance ac...

1 week ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$150K - $180K *

Drive innovation by leading a team of mechanical engineers to design next-gen AR hardware. Collaborate across disciplines to ensure manufacturability and quality from concept to mass production, shapi...

2 weeks ago

  •   11 - 15 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.