Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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$125K - $150K *

Deliver impactful product strategies and roadmaps for Agency Solutions, collaborating with cross-functional teams to drive client value and business growth. Lead initiatives from vision to execution w...

2 days ago

  •   8 - 10 years exp.  •   Media

$155K - $225K *

Champion impactful GTM communications by crafting narratives and leading key events. Collaborate with executives to enhance clarity and alignment across teams, driving engagement and execution in a hy...

Toronto, ONIn-Person

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$185K - $200K *

Innovate competitive intelligence strategies to transform market insights into actionable business advantages. Collaborate across teams to ensure seamless integration of findings and drive strategic d...

4 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$185K - $200K *

Champion competitive intelligence and market analysis, driving strategic insights that enhance commercial success. Lead innovative research initiatives, collaborate with cross-functional teams, and de...

4 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$108K - $130K *

Drive your career with a dynamic role focused on product management and technical account management in the automotive aftermarket. Collaborate with strategic partners to translate insights into actio...

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$160K - $190K *

Lead the charge in shaping innovative Training Apparel strategies, driving product creation from concept to market. Collaborate with cross-functional teams to deliver exceptional products that resonat...

Yesterday

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$197K - $344K *

Lead the charge in driving the CAPS AI-powered product roadmap, enhancing cloud-scale architecture, and fostering customer trust through innovative technical marketing and collaboration across teams...

3 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$114K - $224K *

Drive innovation in data center SSDs by defining technical requirements, collaborating with cross-functional teams, and translating customer needs into actionable specifications. Elevate product devel...

1 week ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$114K - $224K *

Lead the technical development of next-gen data center SSDs, collaborating with customers and internal teams to define requirements and specifications. Drive product strategy and innovation while ensu...

1 week ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$171K - $337K *

Optimize your career as a Technical Product Manager, bridging engineering and business teams to drive innovative SSD solutions. Leverage your technical expertise and leadership skills to shape product...

1 week ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$114K - $224K *

Champion the technical development of next-gen data center SSDs, collaborating with cross-functional teams to define customer requirements and drive product specifications. Leverage your expertise to...

1 week ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$134K - $230K *

Join a dynamic team as you lead the strategy and execution of innovative consumer payment solutions, driving growth and engagement through targeted rewards and offers while collaborating across multip...

Eden Prairie, MNRemote

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$120K - $150K *

Lead the charge in building a robust partner marketing strategy from scratch, driving collaboration across private equity, consulting, and technology partners to create impactful campaigns that genera...

Reposted 4 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$120K - $145K *

Drive the development of our innovative Lens data analytics platform by collaborating with cross-functional teams to enhance product features in the Gas, LNG, Oils, Chemicals, and Metals sectors, ensu...

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Energy & Utilities

$135K - $160K *

Drive the development of innovative data analytics solutions for multiple sectors, ensuring alignment with customer needs and business strategy while collaborating across teams to deliver impactful re...

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Energy & Utilities

$264K - $345K *

Join a team that's shaping the future of AI-driven collaboration. Lead innovative strategies and elevate product management by integrating AI in core offerings to enhance user experiences and drive im...

San Francisco, CARemote

Reposted 2 days ago

  •   8 - 10 years exp.  •   Information Technology

$140K - $185K *

Collaborate with cross-functional teams to drive product strategy, manage roadmaps, and enhance customer experiences. Lead product initiatives, ensuring alignment with business goals while mentoring j...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Business Services

$120K - $145K *

Join a team that's redefining product marketing for HPC customers. Lead strategic initiatives, craft compelling content, and collaborate across functions to drive market success and exceed customer ex...

New York, NYRemote

Yesterday

  •   5 - 7 years exp.  •   Information Technology

$146K - $235K *

Engage in shaping and executing the go-to-market strategy for a key feature of a leading SaaS platform. Collaborate cross-functionally to drive product adoption, deliver insights, and enhance value fo...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$140K - $197K *

Accelerate progress at driving product marketing strategy for a key feature in our Intelligent Agreement Management platform. Own go-to-market initiatives and collaborate across teams to enhance custo...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$75K - $100K *

Optimize your career by driving go-to-market strategies and messaging for a leading SaaS product. Collaborate with cross-functional teams to create compelling narratives and enhance customer engagemen...

1 week ago

  •   Less than 5 years exp.  •   Transportation

$202K - $238K *

Unlock your potential as a senior B2B marketing leader, driving strategy and demand generation. Collaborate across teams to enhance market positioning and build a high-performing marketing function th...

United StatesRemote

1 week ago

  •   11 - 15 years exp.  •   Technical Services

$120K - $145K *

Drive the strategy and execution of B2B and B2C commerce applications, leading cross-functional teams to transform digital experiences into scalable solutions that enhance revenue and growth through c...

2 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $180K *

Drive channel strategy and revenue performance across divisions, ensuring alignment with long-term growth objectives. Cultivate executive relationships, oversee transaction revenue, and enhance operat...

1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$125K - $135K *

Drive your career with a dynamic team focused on optimizing paid media strategies across multiple channels. Own the performance marketing engine, ensuring effective budget management and innovative cr...

3 weeks ago

  •   5 - 7 years exp.  •   Food & Beverages

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.