Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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$120K - $140K *

Champion growth by leading demand programs and analytics, transforming sales playbooks and incentive strategies into automated systems. Collaborate with cross-functional teams to drive pipeline effici...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $140K *

Transform your career by driving impactful sales playbooks and incentive programs. Leverage Salesforce, SQL, and AI tools to automate processes and enhance pipeline generation in a collaborative, glob...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$135K - $165K *

Champion audience growth through compelling storytelling and data-driven strategies. Drive inbound demand and engagement by managing end-to-end content campaigns that convert awareness into qualified...

Yesterday

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$138K - $165K *

Lead the development of innovative real-time neural monitoring solutions. Collaborate with clinicians and engineers to translate needs into actionable product features, ensuring alignment with regulat...

1 week ago

  •   Less than 5 years exp.  •   Healthcare

$80K - $95K *

Empower your career by leading integrated marketing strategies that drive growth, enhance brand awareness, and generate leads. Collaborate with teams to optimize campaigns across digital and tradition...

Today

  •   5 - 7 years exp.  •   Transportation

$80K - $95K *

Lead the charge in executing channel marketing strategies across key retail accounts, ensuring premium brand representation and effective program management from launch to in-store execution. Collabor...

2 weeks ago

  •   5 - 7 years exp.  •   Food & Beverages

$110K - $130K *

Elevate product execution by translating client needs into actionable requirements, collaborating with engineering and data science teams to deliver standardized measurement solutions across various c...

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4 days ago

  •   5 - 7 years exp.  •   Information Technology

$140K - $180K *

Shape the future of kidswear design by leading a creative team, developing innovative concepts, and collaborating with clients to deliver exceptional products that inspire and engage young audiences...

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$150K - $180K *

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2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$125K - $187K *

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2 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$95K - $115K *

Elevate product performance by optimizing assortment, pricing, and inventory. Leverage data insights to drive revenue and enhance customer experience while leading cross-functional initiatives for con...

2 days ago

  •   Less than 5 years exp.  •   Healthcare

$95K - $115K *

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Port Washington, NYRemote

2 days ago

  •   Less than 5 years exp.  •   Healthcare

$180K - $212K *

Drive growth through innovative demand generation strategies, leveraging data and analytics to enhance pipeline performance. Collaborate with cross-functional teams to optimize marketing efforts and l...

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6 days ago

  •   8 - 10 years exp.  •   Media

$165K - $190K *

Accelerate product innovation by leading strategy and execution for residential offerings. Drive team performance, align stakeholders, and enhance customer experiences through data-driven insights and...

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3 weeks ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$120K - $145K *

Shape marketing strategies for Fintech markets by leading cross-channel programs, translating insights into actionable plans, and driving measurable outcomes to support business growth and team collab...

5 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$136K - $204K *

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Reposted today

  •   Less than 5 years exp.  •   Information Technology

$128K - $192K *

Join a team that's redefining the future of multiomics in biochemistry. Lead product strategy and innovation, drive commercial execution, and foster external partnerships to enhance our metabolomics a...

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  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$123K - $202K *

Lead the product strategy and lifecycle for self-service offerings, driving development and enhancing customer experience through data-driven decisions and cross-functional collaboration to deliver hi...

Reposted 2 days ago

  •   8 - 10 years exp.  •   Telecommunications & Hardware

$139K - $287K *

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2 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$139K - $287K *

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2 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$139K - $287K *

Optimize ad delivery by collaborating with cross-functional teams to enhance user experience and drive measurable outcomes. Lead product vision, manage roadmaps, and ensure alignment with business goa...

2 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$234K - $322K *

Innovate the future of AI infrastructure by collaborating with top organizations to design scalable solutions. Leverage your expertise in storage, networking, and compute to transform complex requirem...

3 days ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$116K - $149K *

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3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$125K - $150K *

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1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$90K - $110K *

Accelerate progress at a dynamic marketing team focused on driving growth for orthodontic and pediatric practices. Collaborate with leaders to develop impactful strategies that enhance patient acquisi...

1 week ago

  •   5 - 7 years exp.  •   Healthcare

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.