Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$90K - $120K *

Join a team that's driving product strategy and lifecycle management for cutting-edge technology components. Collaborate across departments to enhance product offerings and ensure market success throu...

2 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$175K - $210K *

Transform the sales enablement landscape by leading strategic initiatives that empower teams, enhance training, and drive growth in a dynamic marketplace. Collaborate cross-functionally to ensure ever...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$100K - $120K *

Drive impactful partner and field marketing initiatives to enhance demand and revenue. This strategic yet hands-on role requires collaboration with partners and execution of marketing programs that al...

2 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $115K *

Grow your career with a strategic and hands-on role driving partner and field marketing initiatives. Collaborate across teams to build impactful programs that enhance partner relationships and acceler...

2 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $120K *

Join a dynamic team to drive partner and field marketing initiatives that accelerate growth and deepen relationships. Leverage your strategic and tactical skills to create impactful programs that gene...

2 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Empower your career by driving impactful partner and field marketing initiatives. This strategic role blends high-level planning with hands-on execution to enhance partner relationships and accelerate...

2 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $120K *

Shape the future of partner and field marketing by driving demand and revenue through strategic programs. Collaborate with partners and execute hands-on initiatives to enhance relationships and achiev...

3 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$184K - $194K *

Drive your career as a Senior Product Manager, shaping innovative retailer experiences and analytics solutions. Lead cross-functional teams to deliver impactful products that empower retailers to thri...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$250K - $295K *

Lead and mentor a dynamic product management team to drive Data Center Solutions, collaborating with sales, marketing, and engineering to enhance product specifications, market positioning, and strate...

Reposted 2 days ago

  •   15+ years exp.  •   Manufacturing & Automotive

$248K - $296K *

Empower growth by leading and developing high-performing product teams to drive our Infrastructure management software portfolio, overseeing business decisions and strategic roadmaps...

Reposted 2 days ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$250K - $295K *

Take ownership of product management strategies by leading cross-functional teams, driving development of Data Center Solutions, and engaging clients to meet market demands and enhance product offerin...

Reposted 2 days ago

  •   15+ years exp.  •   Manufacturing & Automotive

$135K - $160K *

Lead the evolution of our GTM Systems Architecture, enhancing Salesforce and its tech stack for AI-native workflows. Collaborate with cross-functional teams to build a trusted data foundation and driv...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$125K - $150K *

Transform business operations by leading high-impact initiatives that drive revenue and efficiency. Collaborate with cross-functional teams to optimize performance and make strategic decisions for sus...

Reposted 4 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$130K - $160K *

Unlock integrated marketing strategies to drive growth through data-driven campaigns, digital activation, and thought leadership, ensuring alignment with sales and operational goals for measurable bus...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$95K - $115K *

Engage in strategic marketing management for Vascular product lines, leading a high-performing team to enhance market presence and drive sales growth. Your expertise in market dynamics will guide effe...

Reposted 2 days ago

  •   Less than 5 years exp.  •   Healthcare

$139K - $174K *

Join a team that's driving market growth through strategic field marketing initiatives. Collaborate cross-functionally to translate national strategies into impactful local programs, enhance brand vis...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Food & Beverages

$125K - $150K *

Join a team that's redefining content marketing by crafting compelling narratives and strategies that elevate brand presence across digital platforms, driving engagement and lead generation in the dyn...

1 week ago

  •   5 - 7 years exp.  •   Media

$175K - $205K *

Lead and execute comprehensive content and product marketing strategies, ensuring alignment between product vision and brand positioning. Drive growth through innovative go-to-market initiatives and o...

United StatesRemote

4 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$113K - $125K *

Drive product strategy and outcomes in a senior role, focusing on educational equity and data-driven impact. Collaborate with cross-functional teams to shape product direction, prioritize initiatives...

United StatesRemote

Today

  •   5 - 7 years exp.  •   Information Technology

$102K - $170K *

Empower healthcare innovation by leading product marketing strategies for pharmacy, PBM, and health plan solutions. Drive customer engagement and product adoption through market insights and compellin...

2 weeks ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$102K - $170K *

Accelerate healthcare innovation by leading product marketing strategies for pharmacy, PBM, and health plan solutions. Drive customer engagement and product adoption through market insights and compel...

Columbus, GARemote

2 weeks ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$165K - $200K *

Lead impactful product marketing initiatives, translating technical capabilities into compelling narratives. Collaborate with cross-functional teams to drive successful launches and equip sales with e...

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$165K - $247K *

Join a team that's driving innovative product strategies from conception to end-of-life. Collaborate across functions to enhance product lifecycle management, ensuring market competitiveness and techn...

2 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$153K - $213K *

Champion the development of a key platform, driving strategy, success metrics, and technical depth while collaborating across teams to deliver impactful solutions that meet customer needs and enhance...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Transform global marketing strategies to enhance brand presence and drive growth. Collaborate cross-functionally to ensure brand consistency while empowering regional execution and leveraging market i...

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.