Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$80K - $95K *

Accelerate your career by leading demand generation initiatives that drive qualified leads and enhance engagement. Collaborate with cross-functional teams to develop and execute integrated marketing c...

3 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$80K - $95K *

Join a dynamic team to optimize demand generation strategies, execute integrated campaigns, and drive lead nurturing programs. Collaborate with cross-functional teams to enhance engagement and support...

3 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$150K - $180K *

Advance your career by leading integrated marketing campaigns from concept to launch. Collaborate with cross-functional teams to drive product awareness and engagement, ensuring successful execution a...

Today

  •   8 - 10 years exp.  •   Finance & Insurance

$150K - $180K *

Transform global product line management by optimizing processes, enhancing profitability, and fostering collaboration across teams. Drive strategic initiatives that align product costs with supply ch...

3 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$110K - $130K *

Unlock potential by leading strategic product marketing initiatives and driving commercialization efforts. Collaborate cross-functionally to develop data-driven go-to-market strategies, ensuring succe...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Healthcare

$130K - $160K *

Grow your career with a strategic role driving innovation in Mobility & Storage. Lead product development from concept to launch, collaborating across teams to create culturally relevant solutions tha...

Today

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$175K - $210K *

Deliver a comprehensive growth strategy, analyzing data-driven consumer acquisition and retention across channels, while managing P&L outcomes and building a high-performing team to drive sustainable...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Healthcare

$95K - $115K *

Unlock potential by optimizing our Marketing Operations tech stack, managing CRM systems, and enhancing lead workflows. Collaborate with Sales to streamline processes and deliver actionable insights t...

Ottawa, ONIn-Person

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$120K - $145K *

Drive impactful product marketing strategies, collaborating closely with Product and Growth teams to shape narratives, execute launches, and enhance customer engagement in the US market. Lead initiati...

2 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$100K - $120K *

Engage with a dynamic team to shape the future of medical imaging. Drive product strategy and enhance user experiences by collaborating with healthcare professionals to simplify workflows and improve...

Waterloo, ONIn-Person

2 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$110K - $130K *

Lead the strategic direction of product marketing and portfolio management, driving growth and innovation through cross-functional collaboration and effective go-to-market strategies. Ensure alignment...

2 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$150K - $180K *

Lead and shape the Hardware Product Management team, driving strategy and execution for the Drive-Thru product portfolio. Oversee product development, market fit, and growth while mentoring a team of...

CanadaRemote

3 days ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$155K - $202K *

Shape the future of healthcare marketing by leading go-to-market strategies, crafting compelling messaging, and enabling sales teams to effectively communicate the value of innovative workflow solutio...

3 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$90K - $115K *

Champion global marketing initiatives by building a dynamic strategy that elevates brand presence across APAC, North America, and Europe while managing diverse teams and executing impactful campaigns...

4 weeks ago

  •   Less than 5 years exp.  •   Media

$120K - $145K *

Join a team that's redefining sports analytics by leading the development of innovative data visualization tools. Collaborate across functions to transform complex tracking data into actionable insigh...

2 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$137K - $215K *

Unlock potential by leading operational excellence in healthcare professional engagement programs. Drive cross-functional collaboration, enhance compliance, and improve processes to support successful...

2 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$125K - $150K *

Pioneer global marketing strategies, aligning sales and customer success to drive revenue growth. Lead a dynamic team, optimize vendor partnerships, and enhance brand governance while ensuring operati...

Today

  •   8 - 10 years exp.  •   Energy & Utilities

$95K - $115K *

Champion innovative product development by conducting market research, analyzing customer needs, and collaborating with cross-functional teams to create superior wellness and family products that reso...

1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$200K - $250K *

Shape the future of AI-driven products by leading zero-to-one development, working closely with operators, engineers, and executives to create impactful solutions that scale across markets and drive m...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$160K - $246K *

Drive category management operations, leveraging market analysis to enhance revenue growth. Collaborate across departments, implement process improvements, and lead talent management initiatives to ac...

Mississauga, ONIn-Person

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$154K - $247K *

Engage with Enterprise customers to drive revenue growth, manage sales pipelines, and build trusted relationships. Utilize strong communication skills to exceed sales targets and deliver tailored soft...

6 days ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$80K - $95K *

Unlock growth by driving occupancy and revenue through strategic sales and marketing initiatives. Collaborate with leadership to foster relationships, analyze trends, and execute impactful community o...

3 days ago

  •   Less than 5 years exp.  •   Hospitals & Medical Centers

$100K - $165K *

Lead the product development strategy, managing vendor relationships and driving innovation from concept to commercialization while ensuring quality and timely delivery across multiple product categor...

Yesterday

  •   8 - 10 years exp.  •   Business Services

$125K - $150K *

Drive strategic growth in DTC sales across OMNI channels, enhancing customer experience and maximizing revenue through effective category management and promotional strategies. Collaborate with cross...

Mississauga, ONIn-Person

Today

  •   11 - 15 years exp.  •   Consumer Technology

$150K - $180K *

Lead strategic promotional governance and analytics to optimize multi-million-dollar investments across carrier accounts, ensuring alignment with marketing KPIs and driving incremental sell-out volume...

1 week ago

  •   11 - 15 years exp.  •   Consumer Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.