Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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$130K - $160K *

Transform the future of real estate technology by owning product marketing, driving strategy, and launching innovative solutions that empower sales teams and deliver exceptional value to clients...

United StatesRemote

1 month ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$150K - $200K *

Engage in shaping and executing the go-to-market strategy for Healthcare, driving impactful messaging and positioning. Collaborate across teams to enhance product adoption and establish thought leader...

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$150K - $200K *

Champion the development of impactful positioning and messaging for the Healthcare sector, driving go-to-market strategies and establishing thought leadership to enhance Cresta's growth and market pre...

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$150K - $200K *

Drive impactful marketing strategies in the Healthcare sector, enhancing positioning and messaging. Collaborate cross-functionally to accelerate growth and establish thought leadership, ensuring relev...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$195K - $280K *

Help us drive product marketing excellence, shaping strategy through insights and leading critical initiatives within the B2B framework. Collaborate to enhance merchant storytelling and optimize go-to...

United StatesRemote

1 month ago

  •   11 - 15 years exp.  •   Finance & Insurance

$150K - $180K *

Transform guest engagement by leading end-to-end CRM strategies, collaborating across teams to drive sales growth and enhance brand loyalty. Play a key role in evolving CRM capabilities and shaping en...

3 weeks ago

  •   Less than 5 years exp.  •   Food & Beverages

$135K - $160K *

Shape the future of product marketing by driving impactful strategies for CIOs and IT leaders. Leverage your expertise in AI and enterprise software to create compelling narratives and campaigns that...

Vancouver, BCIn-Person

2 days ago

  •   5 - 7 years exp.  •   Consumer Technology

$130K - $160K *

Advance your career by leading B2B lead management and pipeline operations. Optimize the entire lead lifecycle, enhance sales engagement, and drive data-driven improvements to achieve outstanding conv...

Reposted 2 days ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$160K - $200K *

Lead a dynamic product marketing team in defining and executing the go-to-market strategy for a pioneering AI Data Cloud platform. Collaborate extensively across teams to enhance messaging, positionin...

Reposted 3 weeks ago

  •   11 - 15 years exp.  •   Information Technology

$160K - $200K *

Drive the go-to-market strategy for a leading data and AI platform. Lead a team in messaging, positioning, and competitive strategy, influencing adoption and market awareness across key foundational c...

Reposted 3 weeks ago

  •   11 - 15 years exp.  •   Information Technology

$175K - $210K *

Drive impactful product marketing strategies for an innovative AI data platform. Lead a talented team while collaborating with cross-functional partners to enhance market positioning and adoption of c...

Reposted 3 weeks ago

  •   11 - 15 years exp.  •   Information Technology

$145K - $185K *

Lead the charge in developing and executing field marketing strategies that drive pipeline growth in the Northwest region. Collaborate with sales leadership to create integrated programs, ensuring mea...

Seattle, WARemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Information Technology

$131K - $205K *

Lead the charge in driving sales growth by developing new accounts and fostering relationships across diverse sectors, ensuring a seamless sales process through collaboration with cross-functional tea...

Reposted 2 days ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$143K - $216K *

Transform the future of B2B marketing by leading product positioning and go-to-market strategies. Collaborate across teams to enhance Salesforce's ecosystem and drive impactful product launches that r...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$143K - $216K *

Champion the future of B2B marketing by driving product positioning, enabling sales, and collaborating across teams to enhance the Salesforce ecosystem. Your expertise will shape how thousands engage...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$143K - $216K *

Join a team that's redefining product marketing in the B2B SaaS space. Leverage your expertise to drive positioning, support launches, and collaborate across functions, making a significant impact in...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$187K - $260K *

Lead the charge in shaping our marketing technology ecosystem, driving product strategy and team development while enhancing workflows and cross-channel capabilities for data-driven marketing success...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$220K - $300K *

Join a dynamic team to drive growth in Optical Interconnects by bridging customers, partners, and engineering. Shape go-to-market strategies and create impactful content while supporting business deve...

3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$161K - $179K *

Unlock potential by leading product strategies that enhance marketplace efficiency. Collaborate with cross-functional teams to build intelligent systems, navigate complexities, and drive impactful sol...

Yesterday

  •   Less than 5 years exp.  •   Transportation

$130K - $155K *

Manage the lifecycle and priorities of server options, collaborating across teams to enhance processes and ensure timely releases. Drive strategic decisions that align customer needs with business goa...

Yesterday

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$125K - $150K *

Drive integrated, compliant media strategies for pharmaceutical brands, leading channel planning, investment decisions, and client engagement to achieve impactful business outcomes throughout launch a...

United StatesRemote

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$90K - $136K *

Empower your career by leading product strategy and lifecycle management. Collaborate with cross-functional teams to enhance customer satisfaction and drive innovation, ensuring products meet market d...

Mississauga, ONIn-Person

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$102K - $150K *

Join a team that's redefining product strategy and pricing in a dynamic environment. Lead cross-functional initiatives, manage global teams, and drive market analytics to maximize revenue and enhance...

1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$110K - $130K *

Unlock potential by driving customer engagement and product adoption through integrated marketing campaigns. As a senior contributor, craft programs that enhance the customer journey while collaborati...

United StatesRemote

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Media

$195K - $220K *

Drive integrated marketing strategies that connect compelling content with demand generation. Lead teams to create impactful campaigns, optimize performance, and enhance customer journeys while ensuri...

1 week ago

  •   11 - 15 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.