Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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$75K - $105K *

Empower brand evolution by shaping Peacock's marketing strategy across campaigns, partnerships, and cultural moments. Collaborate with cross-functional teams to ensure alignment and enhance audience c...

1 week ago

  •   5 - 7 years exp.  •   Media

$149K - $171K *

Manage data analytics initiatives to mitigate risks within payment networks while leading a team and leveraging cutting-edge analytics to drive strategic improvements across various business functions...

Reposted 1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$164K - $188K *

Drive your career forward by overseeing data governance and analytics initiatives, managing risks, and leading a team to enhance data strategies and customer experience across global payment networks...

Reposted 1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$149K - $171K *

Accelerate progress at a leading team focused on data governance. Manage data risks, develop data-driven strategies, and lead analytics efforts to enhance customer experiences while mentoring junior a...

Reposted 1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$120K - $150K *

Shape the future of our brand by leading creative direction and producing high-quality marketing materials. As a key contributor, you'll enhance our visual identity, messaging, and customer engagement...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Media

$200K - $230K *

Inspire success by driving customer acquisition across our Freemium portfolio. Lead strategic planning, go-to-market execution, and optimize multi-channel performance, while ensuring effective messagi...

Reposted 1 month ago

  •   11 - 15 years exp.  •   Enterprise Technology

$80K - $95K *

Elevate our marketing impact by executing integrated campaigns, managing events, and enhancing digital presence. Collaborate with cross-functional teams to drive brand awareness and support growth str...

Reposted 4 weeks ago

  •   Less than 5 years exp.  •   Telecommunications & Hardware

$115K - $130K *

Analyze market trends and performance metrics to drive actionable insights across marketing, sales, and revenue operations. Collaborate with cross-functional teams to optimize strategies and enhance g...

United StatesRemote

Yesterday

  •   Less than 5 years exp.  •   Enterprise Technology

$220K - $250K *

Pioneer next-gen measurement insights, guiding cross-functional teams and driving product strategy. Leverage your enterprise expertise to enhance client success through innovative offerings in a dynam...

3 weeks ago

  •   8 - 10 years exp.  •   Media

$60K - $140K *

Elevate your career by managing programmatic media campaigns, optimizing performance, and leading a team. Collaborate with clients and internal teams to drive successful digital strategies and enhance...

1 week ago

  •   Less than 5 years exp.  •   Media

$115K - $125K *

Unlock the potential of programmatic advertising by leading a dynamic team to drive client success. Collaborate with data experts to craft strategies, optimize campaigns, and ensure quality results ac...

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$99K - $165K *

Lead the charge in developing 340B analytics and financial modeling to drive strategic insights for Market Access. Collaborate with stakeholders to optimize investment strategies across Commercial, Me...

Yesterday

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$196K - $269K *

Invent innovative data solutions and drive insights by designing scalable data pipelines. Collaborate extensively with cross-functional teams to enhance product offerings and automate workflows, direc...

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Business Services

$90K - $110K *

Shape the future of consumer lending by analyzing credit risk and performance data to drive strategic insights for financial institutions, optimizing their underwriting processes and enhancing portfol...

United StatesRemote

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$124K - $180K *

Unlock your potential by driving AI-driven marketing strategies that enhance client success. Collaborate with cross-functional teams to deliver innovative advertising solutions and influence executive...

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$150K - $250K *

Champion enterprise risk analytics by leading a global team to develop advanced tools and insights, enhancing risk management strategies and fostering collaboration across the organization for effecti...

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$150K - $250K *

Drive enterprise-wide risk analytics by leading a team to develop advanced tools and insights, enhancing risk management efficiency and effectiveness while fostering talent and collaboration across th...

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$150K - $250K *

Advance your career by leading a global team in enterprise risk analytics, driving innovative analytical solutions, and enhancing risk management strategies across the organization. Collaborate with s...

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$150K - $250K *

Engage in enterprise-wide risk analytics leadership, driving advanced tools and insights. Oversee a team to enhance risk management efficiency, collaborate with senior leaders, and foster talent devel...

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$77K - $110K *

Transform promotional operations by managing assembly processes, collaborating with co-packers and cross-functional teams to ensure timely product availability and delivery while resolving production...

1 week ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$164K - $197K *

Champion data product initiatives by leading cross-functional teams to enhance product reliability, adoption, and business value. Drive strategic direction and stakeholder engagement to deliver high-i...

Reposted 6 days ago

  •   5 - 7 years exp.  •   Business Services

$172K - $206K *

Champion data product initiatives by owning a portfolio that drives business value, adoption, and continuous improvement. Collaborate with cross-functional teams to shape product strategy and ensure a...

Reposted 6 days ago

  •   5 - 7 years exp.  •   Business Services

$160K - $170K *

Champion commercial analytics initiatives to drive business performance. Lead insights generation, support strategic decision-making, and enhance reporting strategies across sales, marketing, and exec...

3 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$148K - $195K *

Shape strategic insights and launch readiness for innovative regenerative therapies. Collaborate across teams to integrate data and generate actionable recommendations that drive decision-making in a...

2 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$216K - $236K *

Join a team that's redefining AI product management by driving ROI through innovative solutions. Lead the development of AI capabilities that enhance Alteryx workflows, ensuring faster, better, and ch...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.