Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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$350K - $375K *

Unlock growth by driving commerce media sales to agencies and CPG brands. Own the full sales cycle, leverage existing relationships, and collaborate cross-functionally to exceed revenue targets and sh...

3 weeks ago

  •   11 - 15 years exp.  •   Media

$170K - $200K *

Drive market and competitive intelligence initiatives to enhance strategic decision-making across teams. Build a high-performing function that delivers insights on customer behavior, market trends, an...

United StatesRemote

Yesterday

  •   8 - 10 years exp.  •   Enterprise Technology

$99K - $145K *

Elevate retail media operations by leading self-service strategies, optimizing campaign execution, and ensuring compliance. Collaborate across teams to drive operational excellence and enhance client...

2 weeks ago

  •   5 - 7 years exp.  •   Media

$99K - $145K *

Unlock potential by leading self-service retail media operations, driving innovative strategies, and ensuring compliance. Collaborate with cross-functional teams to optimize campaign execution and enh...

2 weeks ago

  •   5 - 7 years exp.  •   Media

$99K - $145K *

Unlock your potential by leading self-service retail media operations, driving innovative strategies, and ensuring operational excellence. Collaborate across teams to enhance campaign performance and...

Texas, USRemote

2 weeks ago

  •   5 - 7 years exp.  •   Media

$150K - $180K *

Discover the opportunity to lead global HR analytics, driving data-driven insights and advanced analytics. Oversee data strategies and governance while fostering a culture of data literacy to enhance...

Toronto, ONIn-Person

4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$350K - $375K *

Drive growth in commerce media by leading strategic sales initiatives, building client relationships, and delivering innovative solutions to CPG advertisers and agencies. You'll manage a full sales cy...

3 weeks ago

  •   11 - 15 years exp.  •   Media

$160K - $180K *

Drive strategic growth by owning the full sales cycle, cultivating high-value partnerships with enterprise clients. Leverage deep industry expertise and value-based selling methodologies for outstandi...

4 weeks ago

  •   5 - 7 years exp.  •   Media

$154K - $242K *

Join a team that's shaping the future of dermatology and rheumatology by leading market research initiatives that drive strategic insights and commercial success for key pipeline assets and product la...

Reposted 5 days ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$244K - $279K *

Transform your career by leading a cross-functional team to develop and implement innovative AI and machine learning solutions that drive impactful business outcomes and enhance customer experiences t...

3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$269K - $307K *

Drive innovation as you lead a talented team to develop impactful data science solutions, leveraging cutting-edge technologies to unveil insights that shape business strategy and enhance customer expe...

3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$293K - $335K *

Join a team that's shaping the future of data science by delivering innovative enterprise products, leveraging big data, and developing impactful machine learning models with a cross-functional team o...

3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$293K - $335K *

Manage cross-functional teams to develop and implement data-driven solutions, leveraging advanced analytics and machine learning. Drive strategic decision-making with insights from complex datasets wh...

3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$269K - $307K *

Champion innovative data science solutions by partnering with cross-functional teams to develop algorithms that drive business success. Leverage diverse technologies while translating complex data ins...

3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$244K - $279K *

Lead a cross-functional team to develop innovative data science solutions that drive customer satisfaction. Utilize cutting-edge technologies to build and optimize machine learning models while foster...

3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$293K - $335K *

Lead the charge in delivering cutting-edge data science solutions. Collaborate with diverse teams to analyze vast data sets and drive impactful AI and ML initiatives. Transform insights into business...

3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$269K - $307K *

Accelerate progress at the intersection of data science and AI, leading teams to develop innovative AI products that enhance business strategy and customer experiences through deep insights and machin...

3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$293K - $335K *

Unlock the potential of data by shaping AI-driven solutions to transform analytics at scale. Collaborate with experts in data science, AI, and machine learning to deliver impactful products that benef...

3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$269K - $307K *

Drive innovative AI solutions by leveraging advanced data analytics to enhance decision-making, and collaborate with experts to optimize AI strategies, leading transformational products that deliver i...

3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$110K - $130K *

Lead the charge in growth marketing by optimizing customer acquisition strategies, managing paid media budgets, and driving innovative channel experiments. Collaborate closely with the CMO to enhance...

Toronto, ONIn-Person

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$80K - $95K *

Transform customer experiences into lasting relationships by leading impactful marketing campaigns, driving product adoption, and fostering customer advocacy through innovative strategies and collabor...

CanadaRemote

6 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $95K *

Champion customer engagement by crafting impactful marketing campaigns that drive product adoption and advocacy. Collaborate across teams to enhance customer experiences and ensure effective communica...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

The Growth Manager at Kargo will be responsible for developing and executing strategies to attract and nurture potential leads, ensuring a robust pipeline for the enterprise business. This role involv...

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Media

$100K - $120K *

Grow your career with a dynamic team, driving innovative marketing strategies and managing multi-channel campaigns to maximize acquisition and retention efforts, while utilizing data insights to optim...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Media

$80K - $95K *

Shape the future of Lifecycle Marketing by leading innovative strategies and optimizing customer engagement across multiple platforms, ensuring a seamless journey from acquisition to retention through...

Reposted 3 days ago

  •   5 - 7 years exp.  •   Media

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.