Digital Marketing Program Manager Jobs

Discover Digital Marketing Program Manager opportunities on Ladders, where professionals can explore vetted jobs paying $100,000 or more. These roles bring together strategic planning, campaign execution, and program operations to help organizations reach customers and achieve measurable growth.

What Does a Digital Marketing Program Manager Do?

Digital Marketing Program Managers coordinate campaigns and initiatives across channels such as paid search, social media, email, content, and web. They translate business goals into plans, manage schedules and budgets, align internal teams and external partners, and track performance so programs can be optimized over time.

Skills and Qualifications

Employers commonly seek experience managing complex marketing programs, strong communication and project management skills, and confidence using analytics to guide decisions. Familiarity with marketing automation, customer relationship management platforms, digital advertising, experimentation, and reporting can also be valuable. Requirements vary by employer and seniority.

Career Opportunities

Digital Marketing Program Managers work across industries and may partner with marketing, product, sales, creative, and analytics teams. Depending on the organization, the role can offer paths toward senior program leadership, integrated marketing, growth marketing, or broader marketing operations management.

Find Digital Marketing Program Manager Jobs on Ladders

Explore vetted opportunities with compensation of $100,000 or more and compare roles by responsibilities, qualifications, and industry. Use Ladders to find a position that aligns with your experience and next career goal.

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$129K - $161K *

Lead the charge in elevating digital experiences through strategic web management and AI integration. Collaborate cross-functionally while mentoring a dynamic team to push the boundaries of technology...

Toronto, ONIn-Person

Reposted 5 days ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Unlock potential by leading web strategy and AI integration. Drive the roadmap for corporate and customer-facing applications while managing a technical team to achieve business goals and enhance digi...

Montreal, QCIn-Person

Reposted 5 days ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Drive your career forward by leading a dynamic analytics team, shaping media strategies, and delivering actionable insights to clients. Oversee complex testing initiatives while fostering team growth...

3 weeks ago

  •   5 - 7 years exp.  •   Media

$110K - $130K *

Optimize analytics strategies by leading a team to deliver insights, drive testing initiatives, and enhance client engagement through effective measurement frameworks and mentorship, ensuring impactfu...

RemoteRemote

3 weeks ago

  •   5 - 7 years exp.  •   Media

$141K - $205K *

Lead the charge in shaping user experiences through innovative CRM strategies. Collaborate cross-functionally to drive growth and engagement across Gemini's Apps, ensuring impactful communications at...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$118K - $144K *

Unlock potential by driving lifecycle marketing strategies that enhance customer engagement and retention. Collaborate cross-functionally to create personalized experiences that foster meaningful rela...

3 weeks ago

  •   5 - 7 years exp.  •   Media

$171K - $247K *

Drive innovative lifecycle marketing strategies to enhance user acquisition and engagement across owned channels. Collaborate with cross-functional teams to optimize web experiences and automate growt...

6 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$95K - $115K *

Drive full-funnel performance for assigned university partners, balancing tactical execution with strategic insights. Serve as a trusted contact, lead initiatives, and enhance partner growth to suppor...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$80K - $95K *

Elevate client success by crafting and optimizing innovative commerce media strategies. Leverage data-driven insights to enhance campaign performance across platforms, ensuring measurable growth and c...

United StatesRemote

2 days ago

  •   5 - 7 years exp.  •   Media

$180K - $250K *

Champion the growth of a dynamic gift card program by leading cross-functional teams, driving omnichannel marketing strategies, and managing key partnerships to enhance operational efficiency and reve...

5 days ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$163K - $236K *

Join a team that's redefining product management by guiding innovative solutions from conception to launch, collaborating across technical and business domains to enhance user experiences and drive im...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$79K - $100K *

Join a team that's driving customer acquisition through innovative performance marketing strategies. You'll optimize campaigns across key platforms, collaborating with cross-functional teams to enhanc...

1 week ago

  •   Less than 5 years exp.  •   Media

$90K - $100K *

Manage multiple digital programs, ensuring exceptional delivery and operational efficiency. Collaborate with client services and channel teams to achieve goals while thriving in a fast-paced environme...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Business Services

$191K - $258K *

Unlock your potential by leading investment strategies that bridge Paid Media, Data Science, and Finance. Drive real-time decision-making and build a robust Central Decision Engine to optimize marketi...

2 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$100K - $120K *

Unlock potential by leading innovative creative strategies that drive performance in paid social. Shape the future of creative discipline, leveraging insights and AI to elevate campaigns and empower t...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $145K *

Elevate brand and performance media strategies to drive growth across multiple markets. Collaborate with cross-functional teams to optimize campaigns, enhance measurement frameworks, and lead agency p...

6 days ago

  •   5 - 7 years exp.  •   Transportation

$100K - $120K *

Take ownership of lifecycle marketing strategies that enhance Merchant engagement, drive loyalty, and maximize lifetime value. Lead cross-functional initiatives, leveraging data insights to optimize c...

3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$100K - $120K *

Empower small business owners by leading lifecycle marketing strategies that enhance engagement, retention, and loyalty. Drive measurable impact through innovative, data-driven campaigns while mentori...

3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$120K - $144K *

Lead the execution of complex data analytics programs, ensuring alignment with strategic objectives and effective delivery across multiple projects while managing resources, risks, and budgets...

5 days ago

  •   8 - 10 years exp.  •   Information Technology

$136K - $163K *

Unlock potential by leading client relationships, overseeing marketing strategy, and guiding cross-functional teams to deliver innovative solutions. Collaborate with executives to drive growth, improv...

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$110K - $130K *

Unlock potential by driving customer engagement and product adoption through integrated marketing campaigns. As a senior contributor, craft programs that enhance the customer journey while collaborati...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Media

$100K - $120K *

Shape cutting-edge digital experiences by leading the strategy, design, and technology integration for innovative web solutions, while driving marketing technology advancements to meet client goals an...

4 weeks ago

  •   5 - 7 years exp.  •   Media

$158K - $198K *

Drive the technical backbone of performance marketing by owning data infrastructure, implementing tracking solutions, and ensuring flawless data flow between marketing and engineering teams to maximiz...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Media

$114K - $171K *

Drive the strategy and execution of lead operations, optimizing processes and technology to enhance lead qualification and routing. Collaborate across teams to ensure timely follow-up and continuous i...

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$114K - $171K *

Champion the strategy and execution of lead operations, optimizing processes and technology to enhance lead qualification and routing. Collaborate across teams to ensure timely follow-up and continuou...

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What is a Digital Marketing Program Manager?question toggle

    A Digital Marketing Program Manager plans and coordinates digital marketing initiatives, aligning teams, timelines, budgets, and performance measurement with business goals.

  • What skills are useful for Digital Marketing Program Manager jobs?question toggle

    Commonly valued skills include program and project management, campaign coordination, communication, budget planning, analytics, and familiarity with digital channels and marketing technology. Specific requirements vary by employer.

  • Where do Digital Marketing Program Managers work?question toggle

    They work in organizations across many industries, often collaborating with marketing, product, sales, creative, and analytics teams to deliver campaigns and other digital initiatives.

  • What salary do Digital Marketing Program Manager jobs on Ladders pay?question toggle

    Ladders focuses on vetted professional jobs paying $100,000 or more. Compensation for individual Digital Marketing Program Manager roles varies by employer, location, experience, and scope.

  • How can I find Digital Marketing Program Manager jobs on Ladders?question toggle

    Browse the available listings and review each role's responsibilities, qualifications, location, and compensation details to identify opportunities that fit your experience and career goals.