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Measure ROI of integrated marketing campaigns supported by dashboards to assess overall performance and allow for deep-dives into conversion funnel. Research and recommend process improvements and too...
Collaborate with product development and product marketing teams to define content themes and potential story lines. Design and implement social media strategy to align with business and marketing goa...
Big-picture, conceptual vision for the vertical, including long-term direction; generating and planning story ideas; editorial platforms; expansion opportunities...
Establish an account-based marketing model with a focus on prioritizing select accounts and verticals on a regional basis delivering demand generation, thought-leadership, and market intelligence...
Experience in setting and executing a multi-channel strategy for generating marketing-qualified leads Gather and provide KPIs and analysis based on campaigns executed to feed into global marketing per...
Prediction and validation of key people metrics to inform target/objective setting and measurement.
Concept, execute and measure testing (Geo, A/B, SEO) to improve our understanding of how to measure and attribute performance of our marketing activities...
Ability to work with Photoshop, Illustrator and InDesign, as well as Canva to edit and/or create PSI branded social media graphics to increase engagement. Meet with internal clients – departments and...
Develop, implement, and manage a strategic, comprehensive corporate and/or project/client information security monitoring and operation program to ensure the integrity, confidentiality and availabilit...