Sr Manager of SEO

DealerOn

$77K — $114K *
US-AnywhereRemote in United States
Technical Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree or equivalent industry-specific experience
  • Minimum of 6 years SEO experience
  • 10 years of management experience
  • Excellent attention to detail in communication skills (written and verbal)
  • Familiarity with SEO/Site auditing tools like Screaming Frog
  • Strong content writing and editing skills
  • Proficiency in Microsoft Office Suite (Excel and Word)
  • Proficient in Google Analytics and data analysis
  • Advanced experience in Local SEO

Responsibilities

  • Partner with the Director of SEO on planning and executing department objectives
  • Lead initiatives on automation, AI integration, and efficiency improvements
  • Identify process improvements for the SEO Department
  • Analyze trends and develop proactive SEO strategies
  • Mentor SEO Managers, Consultants, and Specialists
  • Resolve client challenges and de-escalate issues
  • Oversee playbook and upskill development for the team
  • Evaluate team performance to recommend improvements and growth opportunities
  • Represent the company as a subject matter expert at industry events
  • Liaise between cross-functional teams including Development and Digital Advertising
  • Manage the SEO team and oversee onboarding new hires

Benefits

  • Medical, dental and vision insurance
  • Company matched 401K plan
  • Flexible PTO + Sick Leave
  • 6 weeks paid Parental Leave
  • 8 Paid National Holidays
  • Company-paid basic Life Insurance
  • Voluntary supplemental Life Insurance
  • Voluntary long-term/short-term disability insurance
  • Voluntary Pet Insurance
  • Optional Healthcare/Dependent Care FSA Account
Full Job Description
Job Description:

The Senior Manager of SEO will serve as a strategic right hand to the Director of SEO. This role will own department-level initiatives, lead cross-functional projects, and acts as a key decision-maker in evolving our SEO approach across our portfolio of clients. The Senior Manager of SEO has deep SEO knowledge, proven leadership experience, and the strategic acumen to drive meaningful performance gains across the organization. The Senior Manager of SEO will be responsible for assisting in overseeing all account work, personnel, and client communication related to the SEO team.

Essential Functions:

  • Partner with the Director of SEO on department-level planning, OKRs, and roadmap execution.
  • Lead high-impact initiatives such as automation, AI integration, workstream development, efficiency improvements, and new service rollouts.
  • Identify and lead process adjustments and needs for the SEO Department.
  • Analyze organic traffic and SEO trends and develop forward-thinking SEO strategies across content, technical, and deliverables in SEO.
  • Serve as a mentor and escalation point for SEO department Managers, Consultants, and Specialists.
  • Address and resolve client challenges, including de-escalating issues
  • Lead playbook and upskill development for the SEO department.
  • Help evaluate team and department performance to make recommendations on improvements and opportunities for growth.
  • Represent the company as a subject matter expert at industry conferences and OEM meetings, contributing thought leadership and strategic insights.
  • Act as a liaison between cross-functional teams, including Development, Product, Design, Digital Advertising, and more.
  • Oversee a team of SEO Consultants and accounts.
  • Manage Interviews and New Hire Onboarding


Required Skills/Experience:

  • Bachelor's Degree or equivalent industry-specific experience
  • Minimum of 6 years SEO experience
  • 10 years management experience
  • Excellent attention to detail, especially with communication (written and verbal)
  • Experience with SEO/Site auditing tools (Screaming Frog)
  • Excellent content writing and editing ability
  • Proficient in Microsoft Tool Suite (Excel and Word)
  • Proficient in Google Analytics and data analysis
  • Advanced experience in Local SEO


Preferred Skills/Experience:

  • Advanced HTML and CSS knowledge
  • Experience in the automotive field
  • PR and outreach experience
  • Experience managing processes for a large team of SEO Consultants


#LI-Remote

This position is open to US residents only.

The targeted salary range for this position is $77,500 - $114,900.

The posted salary range for this position may be adjusted based on job-related factors permitted by law, such as experience and training; internal pay equity; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions.

Perks and Benefits:

Aside from the awesome people you will get to interact with on a daily basis, we offer a number of benefits, including:

  • Medical, dental and vision insurance
  • Company matched 401K plan
  • Flexible PTO + Sick Leave
  • 6 weeks paid Parental Leave
  • 8 Paid National Holidays
  • Company-paid basic Life Insurance
  • Voluntary supplemental Life Insurance
  • Voluntary long-term/short-term disability insurance
  • Voluntary Pet Insurance
  • Optional Healthcare/Dependent Care FSA Account


The pay range for this role is:

77,500 - 114,900 USD per year (Remote (United States))

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