Senior Director, Product Marketing Jobs

Explore Senior Director, Product Marketing opportunities for experienced marketing leaders ready to shape product strategy, strengthen market positioning, and guide high-impact go-to-market execution. Ladders features vetted professional jobs paying $100,000 or more, including senior roles at companies seeking leaders who can connect customer insight, product value, and business growth.

What Does a Senior Director of Product Marketing Do?

Senior Directors of Product Marketing lead the strategy and teams responsible for bringing products to market. They translate customer needs and competitive intelligence into clear positioning, messaging, launch plans, and sales enablement. Working closely with product, sales, demand generation, and executive leaders, they help align product roadmaps with market opportunities and company goals.

Common Responsibilities

  • Set product marketing strategy, positioning, and messaging across product lines.
  • Lead market research, customer segmentation, and competitive analysis.
  • Develop go-to-market plans and oversee product launches and lifecycle programs.
  • Equip sales and customer-facing teams with compelling narratives and resources.
  • Build, mentor, and scale product marketing teams.
  • Measure marketing and launch performance, then use insights to improve results.

Qualifications Employers Often Seek

Employers commonly look for substantial product marketing experience, a record of leading successful launches, and demonstrated people-management skills. Strong candidates combine strategic thinking with clear communication, analytical ability, customer empathy, and the confidence to influence stakeholders across an organization. Experience in a specific industry, business model, or product category may also be preferred.

Find Senior Product Marketing Leadership Roles

Whether you specialize in enterprise software, consumer products, healthcare, or another market, Ladders can help you discover vetted senior opportunities with compensation of $100,000 or more. Browse Senior Director, Product Marketing jobs to find roles that match your leadership experience, industry knowledge, and career goals.

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$160K - $210K *

Optimize partner marketing strategies to drive joint demand and awareness through campaigns, events, and co-sponsorships. Collaborate with partners to create impactful content and enable their sales t...

Yesterday

  •   11 - 15 years exp.  •   Enterprise Technology

$175K - $250K *

Transform the GTM landscape by leading strategic initiatives, aligning teams, and driving measurable outcomes across solution areas. Foster collaboration and innovation to enhance sales processes and...

United StatesRemote

Today

  •   8 - 10 years exp.  •   Information Technology

$196K - $294K *

Lead the strategic vision and product outcomes for enterprise productivity solutions, collaborating across teams to enhance the digital experience for thousands of global employees. Drive innovation a...

Reposted 4 weeks ago

  •   11 - 15 years exp.  •   Consumer Technology

$196K - $294K *

Shape the future of digital work by driving strategic initiatives that enhance enterprise productivity and collaboration, ensuring exceptional employee experiences and aligning with business goals...

Reposted 4 weeks ago

  •   11 - 15 years exp.  •   Consumer Technology

$196K - $294K *

Lead the charge in shaping the vision and strategy for AI-driven Contract Intelligence solutions, collaborating across teams to deliver innovative products that transform enterprise contract managemen...

3 weeks ago

  •   11 - 15 years exp.  •   Consumer Technology

$150K - $200K *

Unlock potential by leading the development of impactful vertical marketing strategies across multiple industries, enhancing Cresta's positioning and messaging to drive growth and establish thought le...

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$150K - $200K *

Empower our growth by managing the positioning, messaging, and GTM strategy across multiple industries, ensuring impactful narratives that resonate with diverse stakeholders and drive revenue growth t...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$150K - $200K *

Lead the charge in developing and executing multi-industry marketing strategies, enhancing positioning and messaging for diverse verticals, and driving growth through innovative go-to-market framework...

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$117K - $216K *

Join a team that's driving impactful product marketing strategies for the Public Sector. This role focuses on translating technical features into compelling narratives, enhancing customer adoption, an...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$117K - $177K *

Lead product marketing initiatives to enhance adoption and communication of innovative solutions for the Public Sector, ensuring alignment across teams and effective messaging for government and nonpr...

Washington, VARemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$125K - $130K *

Accelerate your career by driving customer insights and go-to-market strategies. Collaborate across teams to enhance engagement and optimize the customer journey, ensuring impactful delivery of Travel...

3 days ago

  •   5 - 7 years exp.  •   Business Services

$243K - $364K *

Transform the campaign-creation experience as a Senior Software Engineering Manager, leading a dynamic team to enhance our fundraising tools. Drive innovation with hands-on leadership, focusing on qua...

Reposted 5 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$120K - $145K *

Join a dynamic team to shape consumer trust in digital identity verification. Drive impactful marketing strategies for consumer-facing products, ensuring clarity and security in messaging while enhanc...

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$110K - $130K *

Shape the future of strategic content development by crafting compelling narratives that elevate brand presence and support business growth. Collaborate with leaders to transform complex ideas into im...

3 weeks ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$110K - $130K *

Lead the charge in strategic content development to enhance brand visibility and support business growth. Collaborate with senior leaders to create compelling narratives and thought leadership that po...

3 weeks ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$110K - $130K *

Elevate the brand through strategic content development, driving thought leadership and executive communications. Collaborate with leaders to craft compelling narratives that enhance market presence a...

3 weeks ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$110K - $130K *

Develop and execute strategic content initiatives that elevate brand visibility and support business growth. Collaborate with leaders to create compelling narratives and thought leadership materials t...

3 weeks ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$135K - $140K *

Advance your career by driving full-cycle recruitment for diverse Sales and Go-To-Market roles. Collaborate with leadership to attract top talent, enhance candidate experience, and optimize hiring pro...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$120K - $145K *

Elevate your career by driving global service innovation through strategic management of service offerings, pricing, and performance analytics. Collaborate cross-functionally to enhance customer satis...

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$110K - $130K *

Unlock the potential of enterprise AIs as you design and deploy transformative agentic solutions. Collaborate with cross-functional teams to redefine workflows and enhance customer interactions throug...

Toronto, ONIn-Person

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Transform enterprise operations by leading the design and deployment of AI-driven workflows. Collaborate with cross-functional teams to ensure successful integration and delivery of innovative Agentic...

Toronto, ONRemote

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$120K - $160K *

Optimize customer engagement by leading lifecycle marketing strategies, managing multi-channel campaigns, and collaborating cross-functionally to enhance retention and loyalty through data-driven insi...

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$150K - $180K *

Create impactful marketing strategies to redefine GRC for security leaders. Lead a dynamic team, drive pipeline growth, and enhance brand positioning in a fast-paced environment focused on innovation...

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$171K - $245K *

Shape the future of network operations by bridging AI capabilities with practical applications. Leverage your expertise to create compelling technical narratives, demonstrations, and strategies that e...

4 weeks ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$110K - $130K *

Empower partner marketing initiatives by developing strategies that drive qualified referrals and pipeline growth across diverse partner ecosystems in North America and EMEA. Collaborate with stakehol...

United StatesRemote

Today

  •   5 - 7 years exp.  •   Staffing

Frequently Asked Questions (FAQ)

  • What does a Senior Director of Product Marketing do?question toggle

    A Senior Director of Product Marketing leads product positioning, messaging, market insights, go-to-market strategy, launches, and sales enablement. The role typically includes managing a team and partnering with product, sales, and executive leadership.

  • What qualifications are common for Senior Director, Product Marketing jobs?question toggle

    Employers often seek extensive product marketing experience, a track record of successful launches, strong strategic and analytical skills, cross-functional influence, and experience hiring or managing teams. Requirements vary by company and industry.

  • How much do Senior Director, Product Marketing jobs pay?question toggle

    Compensation varies based on factors such as company, location, industry, and scope of responsibility. Ladders focuses on vetted professional jobs paying $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Senior Director, Product Marketing jobs?question toggle

    You can browse Senior Director, Product Marketing listings on Ladders, which features vetted professional opportunities with compensation of $100,000 or more.