Senior Director, Product Marketing Jobs

Explore Senior Director, Product Marketing opportunities for experienced marketing leaders ready to shape product strategy, strengthen market positioning, and guide high-impact go-to-market execution. Ladders features vetted professional jobs paying $100,000 or more, including senior roles at companies seeking leaders who can connect customer insight, product value, and business growth.

What Does a Senior Director of Product Marketing Do?

Senior Directors of Product Marketing lead the strategy and teams responsible for bringing products to market. They translate customer needs and competitive intelligence into clear positioning, messaging, launch plans, and sales enablement. Working closely with product, sales, demand generation, and executive leaders, they help align product roadmaps with market opportunities and company goals.

Common Responsibilities

  • Set product marketing strategy, positioning, and messaging across product lines.
  • Lead market research, customer segmentation, and competitive analysis.
  • Develop go-to-market plans and oversee product launches and lifecycle programs.
  • Equip sales and customer-facing teams with compelling narratives and resources.
  • Build, mentor, and scale product marketing teams.
  • Measure marketing and launch performance, then use insights to improve results.

Qualifications Employers Often Seek

Employers commonly look for substantial product marketing experience, a record of leading successful launches, and demonstrated people-management skills. Strong candidates combine strategic thinking with clear communication, analytical ability, customer empathy, and the confidence to influence stakeholders across an organization. Experience in a specific industry, business model, or product category may also be preferred.

Find Senior Product Marketing Leadership Roles

Whether you specialize in enterprise software, consumer products, healthcare, or another market, Ladders can help you discover vetted senior opportunities with compensation of $100,000 or more. Browse Senior Director, Product Marketing jobs to find roles that match your leadership experience, industry knowledge, and career goals.

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$150K - $200K *

Engage in shaping and executing the go-to-market strategy for Healthcare, driving impactful messaging and positioning. Collaborate across teams to enhance product adoption and establish thought leader...

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$150K - $200K *

Champion the development of impactful positioning and messaging for the Healthcare sector, driving go-to-market strategies and establishing thought leadership to enhance Cresta's growth and market pre...

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$150K - $200K *

Drive impactful marketing strategies in the Healthcare sector, enhancing positioning and messaging. Collaborate cross-functionally to accelerate growth and establish thought leadership, ensuring relev...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$125K - $157K *

Lead the charge in enhancing the job seeker experience by developing strategic narratives and insights. Collaborate with cross-functional teams to influence product strategy and drive impactful market...

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$294K - $335K *

Drive the future of product management by leading innovative teams to create transformative customer experiences through cutting-edge technology and strategic partnerships, while ensuring alignment wi...

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$150K - $180K *

Transform your career by leading a dynamic Pre-Sales team across North America. Drive customer engagement and value while collaborating with Sales and Product teams to enhance our market presence and...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$170K - $200K *

Join us to define and execute product strategy for Reporting and Measurement, leading a team of Product Managers while collaborating with senior stakeholders to align investments with business goals i...

4 days ago

  •   11 - 15 years exp.  •   Media

$115K - $130K *

Drive integrated marketing strategies that elevate cinema as a premium platform, collaborating across teams to create innovative, revenue-generating solutions and compelling narratives that resonate w...

3 weeks ago

  •   8 - 10 years exp.  •   Media

$187K - $318K *

Contribute to a high-impact product strategy for global transaction platforms. Lead the delivery of resilient, scalable systems that support billions of transactions. Collaborate across teams to enhan...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$136K - $155K *

Champion integrated B2B marketing strategies by leading client relationships, driving account growth, and connecting marketing performance to business outcomes. Collaborate with cross-functional teams...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Business Services

$323K - $449K *

Shape the future of user experience for YouTube across Mobile, TV, and Desktop. Lead UX teams, drive strategic initiatives, and ensure high-quality, user-centered designs that enhance viewer engagemen...

5 days ago

  •   11 - 15 years exp.  •   Enterprise Technology

$110K - $130K *

Unlock potential by owning the demand generation engine, driving campaigns, and leveraging AI to enhance productivity. Collaborate across teams to build effective strategies that convert leads and mea...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $180K *

Transform customer experiences by leading product management strategies, driving innovation, and mentoring top talent. Collaborate across teams to align product vision with business goals, ensuring qu...

1 week ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$106K - $181K *

Transform demand generation strategies by leading integrated, multi-channel campaigns that drive pipeline and sales momentum. Collaborate across teams to optimize performance and deliver compelling na...

Richardson, TXRemote

4 days ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$153K - $213K *

Drive efficiency by automating internal processes, enhancing productivity across teams. Collaborate with stakeholders to identify bottlenecks, implement AI solutions, and ensure measurable impact on w...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$130K - $155K *

Join a team that's redefining Field Intelligence by leading technology strategy and product management. Drive innovation in analytics and AI to enhance decision-making and field effectiveness across a...

1 week ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$130K - $155K *

Unlock your potential as a Senior Manager in Product Management, leading the technology strategy and roadmap for a unified Field Intelligence platform. Drive innovation and enhance decision-making thr...

1 week ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$150K - $180K *

Optimize technical customer engagement through effective program management, aligning packaging strategies with performance goals, and ensuring seamless integration of new product introductions in col...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$74K - $112K *

Join a team that's dedicated to optimizing marketing operations and event management. You'll collaborate with cross-functional teams to ensure compliance, budget adherence, and process improvements, d...

4 days ago

  •   5 - 7 years exp.  •   Healthcare

$125K - $150K *

Lead the charge in driving scalable revenue growth through integrated demand generation and digital marketing strategies. Collaborate with cross-functional teams to optimize marketing operations and e...

United StatesRemote

4 days ago

  •   8 - 10 years exp.  •   Healthcare

$235K - $275K *

Unlock potential by leading product vision and strategy in a dynamic environment. Collaborate closely with engineering and design teams to innovate AI solutions for law firms, ensuring a user-friendly...

1 week ago

  •   8 - 10 years exp.  •   Legal & Accounting

$150K - $180K *

Pioneer the strategy and execution of data platforms and AI products, leading cross-functional teams to enhance commercial life sciences solutions while driving revenue growth and product adoption in...

United StatesRemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$168K - $327K *

Champion the development of next-gen computing platforms by leading hardware specifications, collaborating across teams, and driving product delivery to meet diverse customer needs in a fast-paced env...

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$168K - $327K *

Transform the future of data centers by leading the development of cutting-edge accelerated computing platforms. Collaborate with diverse teams to define, deliver, and market innovative hardware solut...

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$100K - $125K *

Lead the charge in driving high-quality lead generation campaigns. Manage paid acquisition channels, optimize performance, and leverage data to enhance lead volume and quality while achieving growth g...

Victoria, BCIn-Person

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Senior Director of Product Marketing do?question toggle

    A Senior Director of Product Marketing leads product positioning, messaging, market insights, go-to-market strategy, launches, and sales enablement. The role typically includes managing a team and partnering with product, sales, and executive leadership.

  • What qualifications are common for Senior Director, Product Marketing jobs?question toggle

    Employers often seek extensive product marketing experience, a track record of successful launches, strong strategic and analytical skills, cross-functional influence, and experience hiring or managing teams. Requirements vary by company and industry.

  • How much do Senior Director, Product Marketing jobs pay?question toggle

    Compensation varies based on factors such as company, location, industry, and scope of responsibility. Ladders focuses on vetted professional jobs paying $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Senior Director, Product Marketing jobs?question toggle

    You can browse Senior Director, Product Marketing listings on Ladders, which features vetted professional opportunities with compensation of $100,000 or more.