Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$85K - $100K *

Unlock your potential in a remote role driving sales of advanced pharmaceutical products. Build relationships with key decision-makers, achieve revenue targets, and enhance customer satisfaction acros...

CanadaRemote

1 week ago

  •   Less than 5 years exp.  •   Business Services

$104K - $176K *

Champion the Lead-to-Opportunity domain by driving product strategy, mentoring analysts, and enhancing the GTM tech stack. Influence the roadmap and ensure seamless lead conversion while collaborating...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$115K - $159K *

Champion the development and execution of marketing strategies for ARIA core products, driving growth through market analysis, cross-functional collaboration, and innovative go-to-market initiatives t...

Atlanta, GARemote

Today

  •   5 - 7 years exp.  •   Healthcare

$150K - $170K *

Elevate your career by driving sales for innovative products in a dynamic environment. Collaborate with cross-functional teams to identify opportunities, deliver tailored solutions, and shape the futu...

New York, NYRemote

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$120K - $150K *

Drive your career with a dynamic team focused on building innovative products that delight users. As a Product Manager, you'll lead impactful projects, collaborate closely with engineers, and shape th...

RemoteRemote

4 days ago

  •   Less than 5 years exp.  •   Information Technology

$95K - $115K *

Manage US customer retention programs to enhance loyalty and value. Lead advocacy initiatives and migration communications, ensuring seamless customer journeys. Collaborate cross-functionally to optim...

RemoteRemote

2 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$114K - $151K *

Shape the future of power grid automation by leading go-to-market strategies, translating technical solutions into customer value, and driving growth across utility and commercial segments through cro...

United StatesRemote

Reposted today

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$150K - $279K *

Empower government sector success by identifying sales opportunities and leveraging legal tech expertise. Join a dynamic team to boost revenue through strategic outreach and relationship building whil...

United StatesRemote

4 weeks ago

  •   Less than 5 years exp.  •   Media

$150K - $190K *

Drive member activation by leading a cross-functional team to optimize outreach, incentives, and messaging strategies. Own the activation roadmap and funnel metrics to enhance engagement and ensure sc...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$136K - $214K *

Join a team that's redefining healthcare marketing by crafting compelling narratives and driving innovative go-to-market strategies for AI Care solutions across the Payor ecosystem. Leverage your expe...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$182K - $273K *

Inspire innovation as a Staff Product Marketing Manager bridging technical design and customer needs. Drive platform adoption through impactful messaging and competitive insights, enhancing market str...

RemoteRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$150K - $200K *

Drive your career by owning the go-to-market strategy for our AI Agent platform. Collaborate with cross-functional teams to create compelling narratives and enable sales, while launching innovative pr...

RemoteRemote

3 days ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Drive go-to-market strategy for AI-powered healthcare solutions, collaborating cross-functionally to enhance product positioning, messaging, and performance. Own marketing execution and leverage insig...

United StatesRemote

6 days ago

  •   Less than 5 years exp.  •   Healthcare

$110K - $130K *

Unlock potential by owning the demand generation engine, driving campaigns, and leveraging AI to enhance productivity. Collaborate across teams to build effective strategies that convert leads and mea...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $90K *

Transform brand experiences by crafting compelling visual identities. Collaborate with cross-functional teams to develop and execute innovative design solutions that elevate our brand across all custo...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Media

$80K - $95K *

Transform customer experiences into lasting relationships by leading impactful marketing campaigns, driving product adoption, and fostering customer advocacy through innovative strategies and collabor...

CanadaRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $95K *

Champion customer engagement by crafting impactful marketing campaigns that drive product adoption and advocacy. Collaborate across teams to enhance customer experiences and ensure effective communica...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$130K - $150K *

Drive sales growth and platform adoption by executing strategic marketing initiatives, collaborating across teams, and leveraging customer insights to enhance product positioning and sales enablement...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Energy & Utilities

$85K - $110K *

Champion strategic sales growth by building partnerships in Humanities and Social Sciences. Drive courseware adoption and deliver innovative solutions that enhance learner outcomes and institutional s...

Las Vegas, NVRemote

2 days ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$85K - $110K *

Unlock your potential by driving strategic sales growth in Humanities and Social Sciences education. Collaborate with faculty and stakeholders to deliver innovative learning solutions that enhance stu...

Portland, ORRemote

2 days ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$85K - $110K *

Unlock potential by driving strategic sales growth in Humanities and Social Sciences education. Collaborate with faculty and stakeholders to deliver innovative learning solutions that enhance student...

Denver, CORemote

2 days ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$199K - $370K *

Lead a dynamic team of Sales Specialists to drive growth and revenue in the Risk sector. Collaborate with leadership to enhance customer engagement, implement strategic solutions, and achieve sales ta...

RemoteRemote

3 weeks ago

  •   5 - 7 years exp.  •   Media

$153K - $213K *

Take ownership of a customer-facing product area, driving strategy and execution. Collaborate cross-functionally to enhance user experience, leverage AI, and achieve key performance metrics while deli...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$162K - $194K *

Drive growth as a Senior Product Marketing Manager, shaping messaging and campaigns for Observability products. Collaborate with cross-functional teams to enhance customer engagement and retention thr...

United StatesRemote

2 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$134K - $184K *

Join us to shape the technical marketing strategy for our API, cloud, and security products. You'll drive go-to-market initiatives, enhance customer engagement, and collaborate with cross-functional t...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.