Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$109K - $184K *

Join a dynamic team to shape policy strategies and funding opportunities that enhance public sector technology adoption. This cross-functional role requires coalition-building skills and in-depth know...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$170K - $235K *

Drive the design and implementation of backend services to enhance customer experiences across NodeZero’s licensing, provisioning, and admin systems. Lead efforts to ensure accuracy, scalability, and...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$85K - $130K *

Lead complex projects to successful completion by developing integrated plans, managing risks, and aligning stakeholders across business and technology teams to ensure effective execution and continuo...

Des Moines, IARemote

2 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$153K - $213K *

Pioneer innovative web experiences as a Senior Software Engineer, shaping architecture and reliability for high-traffic consumer platforms. Collaborate across teams to enhance performance, measurement...

CanadaRemote

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$215K - $240K *

Shape the future of commercial operations by leading strategy, workflows, and data integration. Collaborate with senior leaders to enhance brand performance and drive operational excellence across cro...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$90K - $180K *

Empower a diverse workforce by leading strategic communications that enhance associate engagement and strengthen company culture. Collaborate with teams to craft compelling narratives that resonate in...

Bentonville, ARRemote

1 week ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$165K - $190K *

Lead the development and execution of innovative product strategies that enhance customer experience and drive growth. Collaborate cross-functionally to translate insights into impactful product roadm...

Minnesota, USRemote

Today

  •   8 - 10 years exp.  •   Hospitality & Recreation

$120K - $140K *

Shape the future of Microsoft 365 management by defining and delivering security, governance, and multi-tenant capabilities. Collaborate with cross-functional teams to enhance product offerings and en...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$105K - $125K *

Elevate your career by managing strategic partnerships and driving revenue growth. Collaborate with executive leaders, identify new opportunities, and enhance market presence while ensuring operationa...

RemoteRemote

4 days ago

  •   5 - 7 years exp.  •   Transportation

$98K - $140K *

Join a team that's shaping the future of automotive insights by leading strategic research and client relationships across U.S. and Canadian markets. Elevate deliverables and drive innovation while me...

Toronto, ONRemote

3 weeks ago

  •   5 - 7 years exp.  •   Media

$85K - $119K *

Transform the event experience by planning and executing impactful gatherings that connect healthcare professionals with Doximity's mission. Lead high-touch events, manage logistics, and enhance engag...

San Francisco, CARemote

3 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$110K - $130K *

Drive strategic relationships with large Enterprise customers, ensuring exceptional satisfaction and sales growth. Lead account plans and collaborate with teams to exceed quarterly and annual targets...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $193K *

Join a team that's redefining security product management by leading the strategy and delivery of innovative security solutions. Drive efficiency and compliance while enhancing developer experiences t...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$80K - $95K *

Partner with us to design and implement engaging front-end experiences for leading eCommerce brands. Leverage your skills in Figma and Shopify to create custom loyalty solutions, collaborating closely...

United StatesRemote

Reposted yesterday

  •   Less than 5 years exp.  •   Enterprise Technology

$150K - $180K *

Lead the charge in driving growth with top Global Strategic Accounts in the media and entertainment sector. Forge strong partnerships, develop strategic visions, and implement innovative initiatives t...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$109K - $141K *

Lead customer success initiatives by partnering with top clients to enhance their operations using IoT solutions. Collaborate cross-functionally to design customized success plans and strategies that...

CanadaRemote

Reposted today

  •   Less than 5 years exp.  •   Enterprise Technology

$150K - $215K *

Innovate by driving real-time communications strategies and partner engagement. Shape impactful narratives during breaking news while building scalable programs that connect communications outcomes to...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$100K - $120K *

Join a dynamic team to drive product strategy and execution for public safety software. Collaborate across functions to deliver mission-critical solutions that enhance community safety and support eme...

United StatesRemote

Reposted 2 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$175K - $190K *

Lead the charge in managing the software development lifecycle for innovative products, leveraging low-code platforms to enhance user experience and drive strategic initiatives across cross-functional...

United StatesRemote

3 days ago

  •   11 - 15 years exp.  •   Information Technology

$119K - $142K *

Join a team that's redefining digital operations by leading strategic initiatives, enhancing customer experiences, and driving growth in a fast-paced environment. Shape the future of MODAL Digital whi...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$100K - $120K *

Create transformative operational excellence initiatives that enhance safety, quality, and efficiency across the organization while mentoring cross-functional teams to foster a culture of continuous i...

Texas, USRemote

4 weeks ago

  •   8 - 10 years exp.  •   Transportation

$148K - $237K *

Champion the growth of our AI-driven Savings product by leading strategy, ideation, and execution. Collaborate across teams to enhance financial health solutions that significantly impact user retenti...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$200K - $280K *

Lead and expand a global alliance with Accenture through strategic executive engagement, governance, and joint business planning to drive revenue growth and enhance customer success on a worldwide sca...

United StatesRemote

Reposted 2 days ago

  •   8 - 10 years exp.  •   Consumer Technology

$100K - $150K *

Lead business development efforts in the RIA channel, driving client acquisition and territory growth. Collaborate cross-functionally to enhance client relationships and deliver comprehensive solution...

Texas, USRemote

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Unlock innovative digital experiences by leading product management initiatives. Collaborate with cross-functional teams to enhance customer self-service solutions, leveraging data-driven insights to...

Utah, USRemote

3 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.