Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$97K - $132K *

Champion impactful events and drive engagement by managing all aspects of conferences and hosted gatherings. Collaborate with teams to enhance brand presence and ensure successful execution, while ana...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$102K - $157K *

Unlock potential by driving new customer acquisition in healthcare. Engage C-suite leaders, champion innovative solutions, and lead complex sales cycles across AI and managed services to enhance patie...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$95K - $158K *

Unlock operational excellence by optimizing workflows, leading automation, and ensuring data integrity. Collaborate across teams to enhance efficiency and drive engagement while developing talent to m...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$186K - $203K *

Design impactful monetization experiences that enhance user engagement and drive revenue. Collaborate with cross-functional teams to create seamless, user-centered journeys while leveraging AI tools t...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$130K - $150K *

Join a team that's shaping high-impact strategies and narratives for enterprise growth. Collaborate with senior leaders to craft compelling pitches and support organic initiatives, driving success acr...

RemoteRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$100K - $180K *

Lead the charge in delivering enterprise-level growth programs by ensuring alignment across all functions, driving planning and execution adherence, and managing complex initiatives for timely product...

United StatesRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$125K - $154K *

Shape the future of AI by owning the enterprise context layer that empowers global AI agents. Collaborate with cross-functional teams to ensure accurate, governed, and timely context for enhanced oper...

United StatesRemote

Today

  •   5 - 7 years exp.  •   Finance & Insurance

$70K - $130K *

Unlock potential by leading packaging innovation and continuous improvement initiatives. Drive efficiency, manage cross-functional collaborations, and develop high-performing teams to enhance customer...

Bentonville, ARRemote

4 days ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$120K - $145K *

Accelerate progress at transforming unstructured plan catalogs into structured data. Collaborate with teams to enhance analytical capabilities and ensure precise delivery of actionable insights for a...

RemoteRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$85K - $95K *

Elevate K-12 assessment programs by leading content development, ensuring quality and operational excellence. Collaborate cross-functionally, manage client relationships, and leverage AI tools to enha...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$114K - $152K *

Transform strategic direction for digital brands, leading a team to optimize programmatic campaigns and client relationships while driving innovation and operational efficiency in a dynamic environmen...

New York, NYRemote

4 days ago

  •   5 - 7 years exp.  •   Media

$125K - $150K *

Join a team that's dedicated to delivering innovative technical solutions, guiding customers through complex digital transformations, and enhancing software capabilities within a collaborative environ...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$90K - $300K *

Transform regional growth by leading a high-performing sales team, forging impactful partnerships, and driving market expansion. Your leadership will shape strategies and elevate dealership relationsh...

San Diego, CARemote

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$200K - $245K *

Pioneer data-driven engineering for our Autonomy Data Flywheel initiative, overseeing the entire lifecycle to enhance AI-driven operations. Collaborate with cross-functional teams to achieve quality a...

RemoteRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Transportation

$110K - $130K *

Create meaningful product experiences by designing intuitive solutions that connect creators and fans. Collaborate with cross-functional teams to address complex challenges and enhance user engagement...

RemoteRemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Consumer Technology

$125K - $150K *

Lead the charge in shaping Spotify’s data catalogue strategy to empower data users. Collaborate with engineers, designers, and data experts to enhance data discoverability and trust while addressing c...

Toronto, ONRemote

Reposted 5 days ago

  •   Less than 5 years exp.  •   Media

$125K - $150K *

Engage in high-impact consulting, leading digital transformation in terminal operations. Collaborate with multidisciplinary teams to optimize workflows, enhance automation, and drive strategic initiat...

RemoteRemote

1 week ago

  •   Less than 5 years exp.  •   Transportation

$150K - $180K *

Drive the marketing vision by crafting compelling narratives and strategies that resonate with diverse audiences. Collaborate with leadership to shape product messaging and enable sales success in a d...

San Francisco, CARemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$102K - $177K *

Lead the charge in optimizing logistics processes for a global ERP transformation. Collaborate with cross-functional teams to ensure effective deployment and alignment of order-to-cash strategies, dri...

Raritan, NJRemote

4 days ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$88K - $98K *

Join a team that's shaping the future of paid social strategy for top consumer brands. Drive growth through innovative, data-driven campaigns on platforms like Meta, TikTok, and YouTube, while mentori...

United StatesRemote

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$76K - $110K *

Transform strategies into compelling proposals by leading content development, managing schedules, and collaborating with technical teams to ensure alignment with client needs and compliance, while en...

RemoteRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Business Services

$102K - $150K *

Join a team that's transforming retail by driving sales and developing leaders. As a key player, you'll enhance customer experiences, build high-performing teams, and ensure operational excellence acr...

California, USRemote

1 week ago

  •   8 - 10 years exp.  •   Food & Beverages

$80K - $95K *

Support project management by coordinating study documentation, mentoring team members, and ensuring compliance. Leverage expertise in clinical research to enhance study start-up and execution, while...

United StatesRemote

6 days ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$170K - $220K *

Champion transportation optimization by leading strategic initiatives that enhance service, cost efficiency, and network performance across global operations. Drive innovation in operating models and...

RemoteRemote

1 week ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$63K - $115K *

Optimize user engagement by developing automated marketing systems that enhance the worker journey, leveraging AI and data-driven insights to drive growth and retention in a dynamic B2C marketplace en...

CanadaRemote

1 week ago

  •   Less than 5 years exp.  •   Staffing

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.