Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$147K - $221K *

Lead the charge in developing and executing go-to-market strategies for innovative products, driving full-funnel demand generation and inbound pipeline growth through cross-functional collaboration an...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$90K - $180K *

Empower your career by leading strategic merchandising planning and financial forecasting. Collaborate cross-functionally to drive insights and optimize category performance while mentoring a high-per...

Bentonville, ARRemote

4 days ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$155K - $170K *

Join a dynamic team to drive OEM integrations, ensuring technical excellence and partner success. Collaborate cross-functionally to deliver scalable solutions and enhance product alignment, while mana...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$80K - $95K *

Champion profitable sales growth by leveraging hydraulic expertise to drive market share and develop new business opportunities. Build strong customer relationships and deliver innovative fluid handli...

Saint-alphonse-de-granby, QCRemote

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$90K - $115K *

Explore a strategic leadership role focused on developing omnichannel engagement strategies that connect media, analytics, and customer experiences, driving measurable outcomes for healthcare brands a...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$150K - $180K *

Transform marketing strategies and drive demand generation efforts while leading a high-performing team. Collaborate with sales to ensure alignment and support, enhancing buyer engagement and optimizi...

West Palm Beach, FLRemote

2 weeks ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$90K - $110K *

Empower your career by bridging technical solutions and customer needs in the drive-thru technology space. Collaborate with Sales and Product teams to design and deliver innovative solutions that enha...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$143K - $286K *

Pioneer innovative cloud-native architectures and AI/ML integration, leading cross-functional teams to deliver scalable platform capabilities. Drive engineering excellence and mentor talent to enhance...

Sunnyvale, CARemote

2 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$110K - $130K *

Advance the success of teams by designing and delivering AI-powered learning experiences. Own the enablement lifecycle, collaborating with cross-functional teams to create engaging, measurable trainin...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$147K - $220K *

Champion transformative health solutions by managing key client relationships, driving sales, and collaborating across teams to enhance Verily's impact in Life Sciences. Leverage expertise to unlock n...

RemoteRemote

2 weeks ago

  •   11 - 15 years exp.  •   Healthcare

$125K - $150K *

Empower the development of innovative banking solutions by driving product strategy, collaborating across teams, and delivering scalable capabilities that enhance customer experiences and meet busines...

United StatesRemote

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$70K - $117K *

Lead the charge in optimizing provider networks and managing strategic projects. Collaborate cross-functionally to ensure timely delivery and enhance partnerships, driving success from initiation to c...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$97K - $132K *

Champion impactful events and drive engagement by managing all aspects of conferences and hosted gatherings. Collaborate with teams to enhance brand presence and ensure successful execution, while ana...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$102K - $157K *

Unlock potential by driving new customer acquisition in healthcare. Engage C-suite leaders, champion innovative solutions, and lead complex sales cycles across AI and managed services to enhance patie...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$95K - $158K *

Unlock operational excellence by optimizing workflows, leading automation, and ensuring data integrity. Collaborate across teams to enhance efficiency and drive engagement while developing talent to m...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$186K - $203K *

Design impactful monetization experiences that enhance user engagement and drive revenue. Collaborate with cross-functional teams to create seamless, user-centered journeys while leveraging AI tools t...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$130K - $150K *

Join a team that's shaping high-impact strategies and narratives for enterprise growth. Collaborate with senior leaders to craft compelling pitches and support organic initiatives, driving success acr...

RemoteRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$100K - $180K *

Lead the charge in delivering enterprise-level growth programs by ensuring alignment across all functions, driving planning and execution adherence, and managing complex initiatives for timely product...

United StatesRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$125K - $154K *

Shape the future of AI by owning the enterprise context layer that empowers global AI agents. Collaborate with cross-functional teams to ensure accurate, governed, and timely context for enhanced oper...

United StatesRemote

Today

  •   5 - 7 years exp.  •   Finance & Insurance

$70K - $130K *

Unlock potential by leading packaging innovation and continuous improvement initiatives. Drive efficiency, manage cross-functional collaborations, and develop high-performing teams to enhance customer...

Bentonville, ARRemote

4 days ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$120K - $145K *

Accelerate progress at transforming unstructured plan catalogs into structured data. Collaborate with teams to enhance analytical capabilities and ensure precise delivery of actionable insights for a...

RemoteRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$85K - $95K *

Elevate K-12 assessment programs by leading content development, ensuring quality and operational excellence. Collaborate cross-functionally, manage client relationships, and leverage AI tools to enha...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$114K - $152K *

Transform strategic direction for digital brands, leading a team to optimize programmatic campaigns and client relationships while driving innovation and operational efficiency in a dynamic environmen...

New York, NYRemote

4 days ago

  •   5 - 7 years exp.  •   Media

$125K - $150K *

Join a team that's dedicated to delivering innovative technical solutions, guiding customers through complex digital transformations, and enhancing software capabilities within a collaborative environ...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$90K - $300K *

Transform regional growth by leading a high-performing sales team, forging impactful partnerships, and driving market expansion. Your leadership will shape strategies and elevate dealership relationsh...

San Diego, CARemote

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.