Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$100K - $150K *

Deliver expert network solutions to empower Commercial sales teams, enhancing mid-market account growth. Collaborate closely with reps to qualify opportunities, scope solutions, and drive successful d...

Missouri, USRemote

2 days ago

  •   Less than 5 years exp.  •   Technical Services

$145K - $181K *

Drive the strategy and growth of our Listening product, ensuring its alignment with market demands while enhancing customer adoption. Collaborate across teams to innovate and deliver high-value insigh...

CanadaRemote

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$164K - $206K *

Transform partner integration strategies by leading scalable ecosystem development. Collaborate cross-functionally to enhance integration architecture, improve customer self-service, and drive initiat...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$120K - $145K *

Engage with stakeholders to shape a visionary strategy for Life and Annuities platforms. Leverage your extensive insurance expertise to define requirements, analyze markets, and drive product innovati...

United StatesRemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Information Technology

$95K - $115K *

Create impactful go-to-market strategies and account-based marketing programs for utility accounts, shaping messaging and campaigns to drive business development and engagement from day one...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Energy & Utilities

$110K - $130K *

Empower your career by driving strategic channel partnerships in a fast-paced cybersecurity environment. Collaborate with partners and sales teams to generate revenue and enhance market presence acros...

San Francisco, CARemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$50K - $150K *

Drive strategic sales initiatives and foster client partnerships to maximize revenue. Leverage industry expertise and consultative selling to develop tailored solutions, ensuring client satisfaction a...

Chicago, ILRemote

1 week ago

  •   5 - 7 years exp.  •   Media

$181K - $241K *

Join a dynamic team to enhance customer experiences by streamlining refunds and disputes through innovative AI solutions. Shape scalable systems that empower both customers and operations for impactfu...

CanadaRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$190K - $300K *

Manage and optimize the digital marketing strategy for oncology products, enhancing customer engagement through innovative digital assets. Lead cross-functional teams to execute comprehensive marketin...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$158K - $199K *

Lead the charge in driving client success through strategic account management and sales leadership. Cultivate relationships with C-level executives while developing innovative solutions for global ac...

RemoteRemote

3 weeks ago

  •   11 - 15 years exp.  •   Business Services

$210K - $230K *

Lead the charge in driving growth and performance across multiple channels, optimizing customer journeys and aligning cross-functional teams to achieve measurable outcomes in MRR and product expansion...

United StatesRemote

5 days ago

  •   8 - 10 years exp.  •   Business Services

$203K - $345K *

Champion the vision for Agentic Software Delivery, spearheading strategic innovation across CI, CD, and observability to enhance software delivery automation and customer experience while driving reve...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$100K - $140K *

Champion the modernization of Order-to-Cash processes, driving efficiency and accuracy in billing and collections. Collaborate with cross-functional teams to optimize NetSuite ERP, enhancing financial...

California, USRemote

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$150K - $180K *

Drive growth and scale by leading customer engagement and solution implementation in the Banking and Financial Services sector. Identify opportunities, nurture relationships, and exceed revenue target...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$130K - $175K *

Join a team that's driving strategic growth and customer success through consultative engagement and relationship management. Leverage your expertise to develop multi-year account strategies and maxim...

RemoteRemote

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$80K - $95K *

Drive client advocacy and revenue growth by managing a portfolio of existing accounts. Collaborate with cross-functional teams to enhance client experience, track performance, and identify expansion o...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$199K - $370K *

Build strategic partnerships that drive growth and market success. Oversee the full lifecycle of partnerships, from sourcing and negotiation to execution and performance monitoring, ensuring alignment...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Media

$120K - $145K *

Drive the end-to-end execution of Payouts, ensuring reliable payments and enhancing our infrastructure while collaborating closely with cross-functional teams and partners to innovate future solutions...

RemoteRemote

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$120K - $150K *

Transform client experiences by leading software implementations and driving strategic roadmaps. Collaborate with teams to ensure project success while fostering trusted relationships with customers a...

Chicago, ILRemote

1 week ago

  •   5 - 7 years exp.  •   Media

$108K - $216K *

Transform healthcare advertising by driving revenue growth and strategic partnerships. Leverage your expertise to develop compliant, full-funnel media strategies while leading cross-functional teams a...

Hoboken, NJRemote

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$108K - $216K *

Transform enterprise partnerships by driving revenue growth and shaping strategic business strategies. Collaborate with senior stakeholders to deliver data-driven retail media solutions and lead cross...

Hoboken, NJRemote

3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$108K - $216K *

Accelerate your career by leading strategic advertising solutions that drive revenue growth and enhance client relationships. Collaborate across teams, leverage data insights, and foster a high-perfor...

Hoboken, NJRemote

3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$108K - $216K *

Elevate revenue growth by managing strategic enterprise partnerships, shaping joint business strategies, and influencing executive stakeholders. Drive data-driven retail media solutions while leading...

Hoboken, NJRemote

3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$90K - $180K *

Champion strategic revenue growth by leading enterprise-level partnerships, translating complex goals into actionable retail media strategies while fostering executive relationships and mentoring team...

RemoteRemote

3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$95K - $115K *

Lead the charge in optimizing paid social strategies for eCommerce clients while managing multiple platforms. Drive performance growth with actionable insights, testing strategies, and ensure strong a...

United StatesRemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.