Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$130K - $175K *

Join a team that's driving strategic growth and customer success through consultative engagement and relationship management. Leverage your expertise to develop multi-year account strategies and maxim...

RemoteRemote

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$80K - $95K *

Drive client advocacy and revenue growth by managing a portfolio of existing accounts. Collaborate with cross-functional teams to enhance client experience, track performance, and identify expansion o...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$199K - $370K *

Build strategic partnerships that drive growth and market success. Oversee the full lifecycle of partnerships, from sourcing and negotiation to execution and performance monitoring, ensuring alignment...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Media

$120K - $150K *

Transform client experiences by leading software implementations and driving strategic roadmaps. Collaborate with teams to ensure project success while fostering trusted relationships with customers a...

Chicago, ILRemote

1 week ago

  •   5 - 7 years exp.  •   Media

$108K - $216K *

Transform healthcare advertising by driving revenue growth and strategic partnerships. Leverage your expertise to develop compliant, full-funnel media strategies while leading cross-functional teams a...

Hoboken, NJRemote

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$108K - $216K *

Transform enterprise partnerships by driving revenue growth and shaping strategic business strategies. Collaborate with senior stakeholders to deliver data-driven retail media solutions and lead cross...

Hoboken, NJRemote

3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$108K - $216K *

Accelerate your career by leading strategic advertising solutions that drive revenue growth and enhance client relationships. Collaborate across teams, leverage data insights, and foster a high-perfor...

Hoboken, NJRemote

3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$108K - $216K *

Elevate revenue growth by managing strategic enterprise partnerships, shaping joint business strategies, and influencing executive stakeholders. Drive data-driven retail media solutions while leading...

Hoboken, NJRemote

3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$90K - $180K *

Champion strategic revenue growth by leading enterprise-level partnerships, translating complex goals into actionable retail media strategies while fostering executive relationships and mentoring team...

RemoteRemote

3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$95K - $115K *

Lead the charge in optimizing paid social strategies for eCommerce clients while managing multiple platforms. Drive performance growth with actionable insights, testing strategies, and ensure strong a...

United StatesRemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$150K - $180K *

Accelerate your career by leading CRM product management, shaping the roadmap for Salesforce solutions, and driving innovation in AI integration while collaborating with cross-functional teams to enha...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Partner with us to design and deliver innovative technical solutions that drive customer success in AI, collaborating with cross-functional teams to enhance our products and sales strategies in a dyna...

San Francisco, CARemote

Reposted 2 days ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$105K - $155K *

Join a dynamic team to drive sales growth in the OEM market, managing customer relationships and leading technical projects from inception to completion while maximizing business opportunities and ens...

Richmond, VARemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Lead the charge in designing impactful product experiences from concept to delivery. Collaborate with cross-functional teams to create user-friendly, AI-enhanced solutions that drive efficiency in ins...

CanadaRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$105K - $155K *

Transform the OEM market by driving sales growth and managing key customer relationships. Lead technical projects from inception to completion while collaborating with cross-functional teams to ensure...

Newark, NJRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$105K - $155K *

Drive new business growth by engaging OEM customers, managing projects, and negotiating contracts. Leverage your expertise in industrial automation to maximize sales and foster strong relationships in...

Columbus, OHRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$105K - $155K *

Unlock potential by driving sales growth in the OEM market. Engage with customers, lead development projects, and negotiate contracts to establish strong relationships. Analyze data to forecast sales...

Indianapolis, INRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$105K - $155K *

Engage with OEM customers to drive sales growth and manage technical projects from inception to completion. Utilize your expertise in industrial automation to negotiate contracts and foster strong rel...

Baltimore, MDRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$100K - $120K *

Champion integrated commerce media strategies across diverse accounts, leading a talented team to deliver high-quality results. Drive innovation in planning, optimization, and client communication whi...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Media

$132K - $181K *

Drive the development of an innovative Excel plugin, integrating AI-driven market intelligence for financial professionals. Collaborate with teams to optimize performance and enhance user experience...

CanadaRemote

3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$132K - $181K *

Join a team that's redefining financial technology by integrating AI into Excel. You'll develop a powerful plugin that enhances decision-making for financial professionals, ensuring seamless performan...

CanadaRemote

3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$151K - $180K *

Empower strategic sales initiatives by partnering with leadership to analyze data, develop go-to-market plays, and drive operational excellence across teams. Lead analytics and reporting to enhance pe...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Information Technology

$92K - $112K *

Drive organic visibility improvements for clients through strategic SEO recommendations, analysis, and collaboration across media planning and analytics to achieve impactful results in the pharmaceuti...

CanadaRemote

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$106K - $151K *

Grow your career with a dynamic team focused on delivering IoT solutions to small and medium businesses. Engage in end-to-end customer engagements, driving impactful sensor data insights while managin...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Elevate your career by architecting a cutting-edge digital growth engine. Drive enterprise lead generation through innovative strategies, leveraging AI and data analytics to optimize performance and m...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.