Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$127K - $190K *

Shape strategic marketing initiatives by collaborating with cross-functional teams to enhance market penetration and drive product adoption in the US. Leverage insights and relationships to accelerate...

Lafayette, CORemote

2 days ago

  •   5 - 7 years exp.  •   Healthcare

$110K - $140K *

Unlock potential by owning executive-level client relationships, driving integrated strategies, and leading action-oriented touchpoints that translate insights into measurable outcomes while championi...

United StatesRemote

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Media

$135K - $150K *

Advance your career by leading complex enterprise implementations, driving customer adoption, and ensuring measurable value realization. Collaborate with cross-functional teams to operationalize solut...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$115K - $150K *

Empower post-sales teams to drive customer success and value realization through AI-assisted tools and scalable enablement programs, collaborating cross-functionally to enhance implementation, adoptio...

Austin, TXRemote

4 days ago

  •   5 - 7 years exp.  •   Information Technology

$235K - $265K *

Join a dynamic team to drive product sales for innovative solutions in defense. Lead customer engagement, shape opportunities, and manage a robust pipeline to enhance national security through cutting...

Columbia, MDRemote

6 days ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Empower channel growth by managing key partnerships, driving sales acceleration, and collaborating with cross-functional teams to exceed performance goals in the Ohio Valley Region...

RemoteRemote

4 days ago

  •   Less than 5 years exp.  •   Information Technology

$125K - $150K *

Empower teams by leading BI and Data Science product management, driving strategy and innovation across Merchandising, Planning, Inventory, and Store Operations to enhance decision-making and operatio...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$143K - $286K *

Lead and develop a high-performing analytics team to drive data-driven product strategies and insights across the product lifecycle, enhancing customer experience and business outcomes through rigorou...

San Bruno, CARemote

4 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$140K - $180K *

Transform enterprise sales in the public sector by driving automation solutions, building strategic relationships, and generating new business opportunities while collaborating with partners and stake...

RemoteRemote

6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$166K - $249K *

Shape the future of AI in healthcare by defining and executing a strategic roadmap that integrates intelligent solutions into clinical workflows, ensuring safety and efficiency while collaborating wit...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$119K - $165K *

Join our team as a Senior Recruiter, driving full-cycle recruiting for Sales, Customer Success, and Partnerships. Collaborate with leaders to enhance our hiring processes and ensure a positive candida...

RemoteRemote

3 days ago

  •   Less than 5 years exp.  •   Finance & Insurance

$145K - $170K *

Explore a dynamic role driving partner success and revenue growth through strategic collaboration with VARs and system integrators, enhancing market presence and customer engagement in cloud security...

New York, NYRemote

5 days ago

  •   5 - 7 years exp.  •   Information Technology

$230K *

Join a dynamic team driving innovation in surgical technologies. As a strategic account leader, you'll cultivate executive relationships and spearhead growth across major health systems, enhancing pat...

Santa Clara, CARemote

2 days ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$72K - $89K *

Drive digital excellence by optimizing customer journeys and enhancing site functionality. Collaborate cross-functionally to ensure seamless execution of eCommerce initiatives, leveraging data insight...

New York, USRemote

2 weeks ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$145K - $175K *

Lead the charge in shaping innovative fraud prevention products that seamlessly integrate into user workflows. Collaborate with cross-functional teams to drive product strategy, development, and marke...

RemoteRemote

5 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$125K - $172K *

Transform the sales landscape by designing impactful training programs that empower the sales team to excel in delivering healthcare solutions, driving revenue growth and enhancing client relationship...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Healthcare

$125K - $150K *

Partner with us to drive innovative go-to-market strategies with top tech platforms, generating pipeline and enhancing collaboration between sales teams to accelerate revenue opportunities. Elevate yo...

Palo Alto, CARemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$197K - $240K *

Join us to define and own the product strategy for Wallets, shaping the future of stablecoin and payment solutions. Collaborate across teams to drive customer adoption and business impact through inno...

San Francisco, CARemote

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$150K - $180K *

Lead the charge in driving revenue growth by managing a high-performing sales team, executing strategic initiatives, and fostering strong customer relationships in the enterprise cybersecurity sector...

Burlington, MARemote

3 days ago

  •   5 - 7 years exp.  •   Information Technology

$131K - $230K *

Unlock the potential of legal technology by owning AI initiatives that streamline workflows, enhance productivity, and empower legal teams. Collaborate across departments to deliver impactful solution...

Chicago, ILRemote

5 days ago

  •   5 - 7 years exp.  •   Information Technology

$192K - $266K *

Drive best-in-class travel support through strategic leadership and operational excellence. Oversee lodging, flights, and customer advocacy, fostering a culture of continuous improvement and exception...

United StatesRemote

Reposted 1 week ago

  •   11 - 15 years exp.  •   Enterprise Technology

$130K - $160K *

Drive a structured sales strategy for the US region, achieving targets and creating pipelines through outbound prospecting and tailored solutions while engaging senior stakeholders and maintaining CRM...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$110K - $130K *

Empower sales teams by driving enablement strategies, enhancing methodologies, and fostering relationships to boost performance in Legal and Accounting sectors. Collaborate closely with leadership to...

Charlotte, NCRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$109K - $165K *

Build strong relationships at a leading IoT company, guiding enterprise customers through deployment and adoption of innovative solutions. Collaborate cross-functionally while driving customer success...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$100K - $250K *

Engage with engineers to craft compelling technical content, uncovering stories from complex challenges and publishing insights that resonate with the engineering community. Drive quality and clarity...

San Francisco, CARemote

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.