Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$80K - $95K *

Pioneer innovative content strategies for growth marketing, focusing on AI SEO. Develop and optimize engaging blog posts, landing pages, and resources to enhance visibility and drive conversions, ensu...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$200K - $250K *

Elevate the Invoicing experience by managing product roadmaps, enhancing features, and ensuring customer satisfaction. Collaborate with cross-functional teams to drive growth while maintaining simplic...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Champion client success by managing relationships with Tier 1 enterprise accounts, ensuring seamless onboarding, driving product adoption, and enhancing client health for long-term retention and growt...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $200K *

Grow your career by driving AI-powered CRM innovation for life sciences. Take ownership of product strategy and development, collaborating with cross-functional teams while ensuring superior user enga...

Boston, MARemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$150K - $180K *

Play a key role in driving GTM enablement across the revenue organization. Lead strategy and execution for AEs, SEs, SDRs, and Customer Success, ensuring effective sales processes and methodologies to...

Redwood City, CARemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$90K - $110K *

The Account Manager at ScaleOps will be responsible for building and maintaining strong relationships with post-sale customers, ensuring their satisfaction and addressing their needs. This role involv...

New York, NYRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$117K - $234K *

Elevate the developer experience by partnering with external teams to integrate seamlessly with the API ecosystem. Provide technical guidance, troubleshoot issues, and enhance tools while collaboratin...

Sunnyvale, CARemote

1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$85K - $115K *

Join a team that's dedicated to driving customer success through strategic account management, ensuring retention, renewals, and product adoption while fostering strong relationships across diverse in...

Wellesley, MARemote

3 weeks ago

  •   Less than 5 years exp.  •   Media

$80K - $95K *

Join a team that's transforming local government operations through innovative SaaS implementations. Lead complex projects, collaborate with clients, and drive measurable outcomes while enhancing your...

CanadaRemote

6 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$125K - $171K *

Join a team that's focused on driving financial optimization and transforming commercial strategies. Lead efforts in budget management, contract performance, and risk mitigation while collaborating ac...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$96K - $120K *

Empower strategic growth by leading paid search initiatives across retail media networks. Collaborate with cross-functional teams to optimize performance, deliver insights, and ensure client satisfact...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Media

$120K - $145K *

Transform the data platform by owning product direction and delivery. Collaborate across teams to prioritize needs, streamline processes, and ensure engineering focuses on impactful projects while enh...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Healthcare

$130K - $230K *

Champion your career by leading mid-market customer experience strategies. Drive product innovation, engage with customers, and collaborate across teams to enhance operational efficiency and deliver e...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $145K *

Help us shape the future of customer experience by leading product strategy for mid-market solutions. Collaborate with teams to deliver innovative, AI-powered capabilities that enhance operational eff...

CanadaRemote

5 days ago

  •   5 - 7 years exp.  •   Information Technology

$112K - $140K *

Shape the future of pricing strategy by leading initiatives that optimize monetization and enhance product value. Collaborate cross-functionally to drive impactful pricing decisions that align with bu...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Technical Services

$120K - $150K *

Transform enterprise strategies by leading discovery and building account plans that align marketing goals with AI investments, driving growth and success for senior marketing leaders...

RemoteRemote

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$150K - $195K *

Join a dynamic team to enhance product engagement for users across various platforms. Leverage data to understand user challenges and develop solutions that improve communication and conversion metric...

RemoteRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$90K - $110K *

Transform your career by owning the technical execution of lifecycle and demand generation campaigns, leveraging HubSpot and Salesforce to drive data-backed improvements and seamless sales follow-up...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$90K - $115K *

Unlock potential by leading integrations that enhance customer workflows and streamline operations. Collaborate with partners and engineering to create reliable, scalable solutions that simplify data...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Healthcare

$80K - $110K *

Champion innovative GTM strategies by leading cross-functional programs that drive growth and optimize channel performance. Collaborate with teams to ensure effective execution and measurement of mark...

Wisconsin, USRemote

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$95K - $120K *

Accelerate progress at the intersection of media and healthcare by leading integrated planning and strategy for pharmaceutical clients. Drive impactful engagement initiatives while mentoring a talente...

United StatesRemote

3 days ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$120K - $145K *

Drive product success with your AI expertise, guiding teams to deliver impactful solutions. Own product strategy from roadmap to metrics, aligning cross-functional efforts to meet customer needs and b...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$165K - $200K *

Lead the charge in driving commercial activation and revenue growth for a multi-million-dollar portfolio, leveraging strategic insights and AI to enhance client engagement and deliver measurable resul...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$108K - $216K *

Lead the charge in shaping technical solutions for complex partner engagements across multiple regions. Drive product adoption, mentor a high-performing team, and enhance strategic partnerships to acc...

Hoboken, NJRemote

4 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$200K - $235K *

Drive product excellence by owning the lifecycle and security of high-performance client SaaS platforms hosted on AWS. Lead a dedicated team to optimize operations, ensure compliance, and deliver seam...

RemoteRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.