Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$120K - $125K *

Shape the future of aluminum plate solutions by leading cross-functional teams to drive strategy and execution. This remote role requires significant travel to build partnerships and optimize processe...

Southfield, MIRemote

Reposted 4 days ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$122K - $204K *

Elevate your career by leading sales enablement strategy, marketing activation, and revenue insights. Drive growth and retention efforts while enhancing seller training and collaboration across teams...

Franklin, TNRemote

Reposted 4 days ago

  •   5 - 7 years exp.  •   Healthcare

$100K - $120K *

Optimize growth strategies by driving acquisition and conversion across multiple channels. Collaborate with teams to develop, test, and scale effective marketing programs while overseeing agency partn...

RemoteRemote

3 weeks ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$168K - $327K *

Lead the charge in shaping adaptive inference solutions, driving product strategy and integration for innovative AI applications. Collaborate with engineering and research teams to enhance developer e...

Santa Clara, CARemote

3 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$150K - $180K *

Champion the global intellectual property strategy, managing patents, trademarks, and licensing while providing expert legal guidance to leadership and cross-functional teams to protect innovation and...

Colorado, USRemote

4 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$96K - $186K *

Transform production processes by overseeing projects from development to delivery. Collaborate with cross-functional teams to ensure creative, budget, and compliance standards are met while maintaini...

Los Angeles, CARemote

4 days ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$100K - $120K *

Champion integrated marketing strategies to elevate brand presence and drive demand for a luxury travel experience. Collaborate with cross-functional teams to optimize performance and deliver impactfu...

CanadaRemote

2 days ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$170K - $190K *

Empower innovation at the intersection of technology and law. Guide product, engineering, and compliance teams in navigating regulatory landscapes and mitigating risks related to AI and machine learni...

United StatesRemote

Reposted 5 days ago

  •   8 - 10 years exp.  •   Information Technology

$125K - $150K *

Champion scalable deal operations by leading the Global Deal Desk, optimizing complex agreements across sales, finance, and legal. Drive AI integration to enhance workflows and ensure compliance while...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$80K - $95K *

Drive the branded merchandise function, overseeing vendor sourcing, production management, and budget accountability. Ensure timely delivery and quality control while collaborating cross-functionally...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Food & Beverages

$80K - $95K *

Elevate your career by managing diverse accounts across North America, fostering strong client relationships, and delivering tailored solutions. Shape business growth through strategic planning and be...

Ohio, USRemote

Reposted 3 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$113K - $169K *

Lead the charge in quality engineering by designing automation frameworks, mentoring teams, and driving innovative testing strategies to ensure high-performing software delivery across multiple Agile...

Atlanta, GARemote

4 days ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$95K - $115K *

Execute paid media strategy across digital channels, driving high-performing campaigns. Collaborate with teams to optimize performance, manage budgets, and leverage AI tools for reporting and analysis...

Austin, TXRemote

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$135K - $160K *

Join a dynamic team to drive technical pre-sales, mentor peers, and enhance customer relationships. Own the sales process for strategic accounts, ensuring seamless transitions and fostering growth thr...

San Francisco, CARemote

3 days ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$110K - $130K *

Advance our market strategy by leveraging technical expertise to identify and pursue opportunities in Distribution Planning, Design, and Grid Modernization, while building strong relationships with ut...

Austin, TXRemote

2 weeks ago

  •   5 - 7 years exp.  •   Energy & Utilities

$135K - $160K *

Lead the charge in shaping a new Technical Program Management team, guiding TPMs to deliver impactful results while fostering collaboration across Engineering and Product. Drive strategic planning and...

RemoteRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Elevate channel partner success by owning technical relationships, enabling engineers, and creating reusable resources. Drive outcomes through coaching and collaboration, ensuring partners independent...

San Francisco, CARemote

3 days ago

  •   Less than 5 years exp.  •   Information Technology

$114K - $142K *

Elevate the product roadmap for tissue acquisition by collaborating with stakeholders to enhance user experience and streamline processes. Drive innovation and data-driven decisions to support operati...

United StatesRemote

5 days ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$119K - $135K *

Strategize and lead B2B programmatic operations, enhancing client relationships and campaign success. Drive best practices, optimize performance, and contribute to business growth while managing a tea...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Business Services

$111K - $206K *

Transform global sourcing strategies for commodities, driving value through innovative procurement projects. Collaborate with cross-functional teams to optimize costs, manage supplier relationships, a...

RemoteRemote

5 days ago

  •   Less than 5 years exp.  •   Aerospace & Defense

$120K - $135K *

Join a team that's driving innovative marketing strategies to enhance brand visibility and support growth objectives. Lead a dynamic marketing team, manage campaigns, and collaborate with executives t...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Energy & Utilities

$95K - $105K *

Elevate client relationships by managing post-sale engagements, ensuring project success, and driving account growth. Collaborate with internal teams to deliver value and strengthen partnerships acros...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$139K - $184K *

Transform enterprise sales with technical expertise, guiding customers to maximize product value. Collaborate closely with teams to drive innovation, manage projects, and enhance sales effectiveness...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$77K - $89K *

Drive innovative SEO and GEO strategies, collaborating with teams to enhance client visibility through technical audits, content optimization, and performance analysis. Leverage deep expertise to deli...

Seattle, WARemote

2 weeks ago

  •   5 - 7 years exp.  •   Media

$200K *

Lead the charge in driving enterprise growth marketing strategies, optimizing pipeline performance, and orchestrating cross-functional initiatives to scale demand generation and revenue outcomes acros...

United StatesRemote

3 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.