Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$173K - $259K *

Transform the customer onboarding experience by bridging Product Management and Engineering. Lead initiatives that prioritize seamless integration, scalability, and customer success while ensuring opt...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$120K - $195K *

Lead the charge in shaping product strategy and driving market development, while serving as a trusted underwriting expert to enhance consistency and innovate processes across multi-line products, fac...

Lansing, MIRemote

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$142K - $197K *

Drive strategic improvements and operational efficiency in Partnerships by establishing frameworks, integrating AI solutions, and optimizing team performance, all while collaborating with cross-functi...

United StatesRemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$120K - $145K *

Shape the future of agent management by leading product direction, creating roadmaps, and ensuring reliable execution for agent systems. Drive governance, instrumentation, and cross-team alignment to...

Utah, USRemote

5 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$169K - $188K *

Drive innovative product strategies that enhance the customer experience in e-commerce. Collaborate with diverse teams to optimize the shopping journey, balancing immediate tactics with long-term visi...

RemoteRemote

4 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$150K - $180K *

Transform the software development landscape by defining a cohesive end-to-end experience, integrating planning to verification workflows across teams. Lead product strategy and execution, influencing...

RemoteRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $145K *

Elevate your career by leading a team to analyze and enhance Auto product performance, leveraging AI insights to drive growth and profitability while collaborating with key stakeholders to shape futur...

RemoteRemote

5 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$163K - $336K *

Advance product marketing strategies for automation solutions, leading a team to enhance advertiser performance through effective go-to-market execution and cross-functional collaboration, while simpl...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$113K - $169K *

Join a team that's shaping the future of software applications by providing technical expertise and customer solutions. Collaborate with cross-functional teams to drive product development and enhance...

RemoteRemote

1 week ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$96K - $186K *

Drive the development and execution of omnichannel advertising campaigns, optimizing performance through data analysis and collaboration. Build strong client relationships while mentoring team members...

Hoboken, NJRemote

1 week ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$80K - $95K *

Unlock potential as you partner with sales to guide customers through complex challenges in supplier onboarding and payment validation, translating insights into tailored solutions and impactful demon...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$91K - $118K *

Transform learning experiences by designing impactful programs that enhance performance. Collaborate with experts to create scalable solutions, driving measurable behavior change and ensuring quality...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Business Services

$120K - $145K *

Lead the charge in enhancing courier data management systems, ensuring compliance and elevating user experience. Collaborate with global teams to drive product strategy and optimize processes for maxi...

RemoteRemote

Reposted 5 days ago

  •   5 - 7 years exp.  •   Food & Beverages

$175K - $185K *

Lead the strategy and development of innovative analytics and AI solutions, collaborating with cross-functional teams to transform complex healthcare data into actionable insights that drive measurabl...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Healthcare

$120K - $125K *

Shape the future of aluminum plate solutions by leading cross-functional teams to drive strategy and execution. This remote role requires significant travel to build partnerships and optimize processe...

Southfield, MIRemote

Reposted 4 days ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$122K - $204K *

Elevate your career by leading sales enablement strategy, marketing activation, and revenue insights. Drive growth and retention efforts while enhancing seller training and collaboration across teams...

Franklin, TNRemote

Reposted 4 days ago

  •   5 - 7 years exp.  •   Healthcare

$100K - $120K *

Optimize growth strategies by driving acquisition and conversion across multiple channels. Collaborate with teams to develop, test, and scale effective marketing programs while overseeing agency partn...

RemoteRemote

3 weeks ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$168K - $327K *

Lead the charge in shaping adaptive inference solutions, driving product strategy and integration for innovative AI applications. Collaborate with engineering and research teams to enhance developer e...

Santa Clara, CARemote

3 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$150K - $180K *

Champion the global intellectual property strategy, managing patents, trademarks, and licensing while providing expert legal guidance to leadership and cross-functional teams to protect innovation and...

Colorado, USRemote

3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$96K - $186K *

Transform production processes by overseeing projects from development to delivery. Collaborate with cross-functional teams to ensure creative, budget, and compliance standards are met while maintaini...

Los Angeles, CARemote

4 days ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$100K - $120K *

Champion integrated marketing strategies to elevate brand presence and drive demand for a luxury travel experience. Collaborate with cross-functional teams to optimize performance and deliver impactfu...

CanadaRemote

2 days ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$170K - $190K *

Empower innovation at the intersection of technology and law. Guide product, engineering, and compliance teams in navigating regulatory landscapes and mitigating risks related to AI and machine learni...

United StatesRemote

Reposted 5 days ago

  •   8 - 10 years exp.  •   Information Technology

$125K - $150K *

Champion scalable deal operations by leading the Global Deal Desk, optimizing complex agreements across sales, finance, and legal. Drive AI integration to enhance workflows and ensure compliance while...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$80K - $95K *

Drive the branded merchandise function, overseeing vendor sourcing, production management, and budget accountability. Ensure timely delivery and quality control while collaborating cross-functionally...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Food & Beverages

$80K - $95K *

Elevate your career by managing diverse accounts across North America, fostering strong client relationships, and delivering tailored solutions. Shape business growth through strategic planning and be...

Ohio, USRemote

Reposted 3 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.