Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$130K - $160K *

Drive your career with a data-driven Performance Marketing Manager role, optimizing paid acquisition programs across multiple channels to convert marketing investments into qualified leads and new cus...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$135K - $160K *

Transform client relationships by leading customer success strategies, driving utilization, and maximizing retention across enterprise health systems. Oversee a high-performing team to ensure client s...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$86K - $114K *

Drive impactful Spanish-language content development and localization for retail operations, ensuring clarity and cultural relevance across communications. Collaborate with diverse teams to enhance th...

United StatesRemote

6 days ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$208K - $379K *

Reimagine the future of AI by leading product strategies that transform research into impactful tools for agent optimization, enhancing quality and efficiency across the industry...

Santa Clara, CARemote

3 weeks ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$120K - $145K *

Shape the future of supplier management by driving efficiency and optimizing global programs. Collaborate cross-functionally to enhance operations and ensure compliance while managing the supplier lif...

Menlo Park, CARemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$135K - $149K *

Create impactful eLearning experiences to enhance revenue team performance. Collaborate with stakeholders to design, implement, and analyze training programs that drive sales effectiveness and continu...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Accelerate progress at an innovative healthcare firm by leading account-based marketing initiatives. Collaborate closely with Sales to create impactful marketing plays that engage targeted health syst...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$75K - $100K *

Elevate strategic partnerships and cross-functional programs to enhance business objectives. Collaborate with diverse teams to drive project execution, ensuring successful product and partnership laun...

United StatesRemote

4 days ago

  •   Less than 5 years exp.  •   Business Services

$95K - $115K *

Unlock project potential as a Program Manager, leading cross-functional teams to enhance released products, drive strategic initiatives, and ensure alignment with organizational goals in a dynamic, re...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$207K - $311K *

Shape the future of our global GTM strategy by leading capacity planning, territory design, and incentive structures, driving growth and operational excellence across Sales and Customer Success framew...

RemoteRemote

3 weeks ago

  •   8 - 10 years exp.  •   Legal & Accounting

$112K - $143K *

Drive product innovation by overseeing the lifecycle of our flagship car wash software. Collaborate with cross-functional teams to define strategy, prioritize features, and ensure high-quality deliver...

Akron, OHRemote

3 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$120K - $130K *

Partner with us to drive product innovation and marketing strategies across dietary supplements and topical hair care. Collaborate with cross-functional teams to launch new products, ensuring alignmen...

United StatesRemote

2 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$90K - $110K *

Unlock your potential by designing advanced PCB layouts and collaborating on innovative RF designs. This remote role requires expertise in Altium and a strong understanding of PCB standards to drive q...

United StatesRemote

2 days ago

  •   5 - 7 years exp.  •   Information Technology

$96K - $144K *

Accelerate progress at player acquisition and retention through hands-on management of paid media, promotions, and analytics. Leverage AI and APIs to drive growth while owning the player-growth P&L in...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$116K - $145K *

Empower innovation by delivering resilient software solutions, driving data migration, and enhancing customer onboarding experiences. Collaborate in a dynamic team to build automation and support seam...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$125K - $150K *

Lead the charge in driving growth through strategic paid media initiatives, managing a high-performing team, and optimizing campaigns across multiple channels to enhance customer acquisition and brand...

California, USRemote

2 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$110K - $130K *

Transform product strategy for integrations in Employer Services, driving innovation and connectivity. Collaborate with partners to enhance client experiences and develop scalable solutions that meet...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$105K - $155K *

Engage with OEM customers to drive sales growth, manage projects, and negotiate contracts. Lead initiatives from conception to completion while analyzing key data to forecast future sales expectations...

Detroit, MIRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$198K - $233K *

Shape AI product strategy by synthesizing trends, customer needs, and tech capabilities. Collaborate with engineering and design to drive innovation, enabling AI solutions that deliver genuine custome...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$125K - $150K *

Drive revenue growth by leading sales enablement and product launch readiness. Collaborate with cross-functional teams to tailor content, enhance selling skills, and translate product capabilities int...

RemoteRemote

3 days ago

  •   5 - 7 years exp.  •   Consumer Technology

$145K - $190K *

Manage strategic partner relationships to drive technology integrations and AI partnerships, blending hands-on engagement with high-level strategy to enhance commercial outcomes and partner adoption...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $95K *

Partner with us to bridge marketing and technology, defining business requirements and supporting data-driven campaigns across onboarding, lead generation, and product enrollment initiatives for optim...

Columbia, SCRemote

5 days ago

  •   Less than 5 years exp.  •   Staffing

$159K - $254K *

Join a team that's redefining financial solutions for restaurants. Lead product innovation in lending, collaborating across departments to enhance our offerings and drive impactful results for restaur...

United StatesRemote

5 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $135K *

Transform the future of financial products by building end-to-end experiences. Collaborate with cross-functional teams to deliver impactful solutions that enhance user interactions and drive business...

CanadaRemote

3 days ago

  •   Less than 5 years exp.  •   Finance & Insurance

$155K - $170K *

Advance host success in a dynamic marketplace by driving strategy, execution, and innovative solutions. Collaborate cross-functionally to enhance host tools and experiences, ensuring measurable impact...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Real Estate & Construction

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.