Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$110K - $130K *

Drive the evolution of our product operations by designing and implementing systems that enhance team efficiency, visibility, and collaboration. You'll empower product managers and shape the future of...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$85K - $100K *

Lead the execution and optimization of programmatic campaigns, fostering client relationships and mentoring team members to achieve strategic goals and enhance performance in a collaborative environme...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Media

$140K - $170K *

Lead the charge in shaping portfolio-level product strategy for P&C insurance technology. Collaborate across multiple product lines to drive data-driven investment decisions and enhance overall portfo...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $180K *

Join a team that's driving innovation in SOCOM's UxS and autonomy control systems. Lead growth initiatives, manage capture strategies, and build relationships across the special operations community t...

Florida, USRemote

6 days ago

  •   8 - 10 years exp.  •   Aerospace & Defense

$125K - $150K *

Lead the vision and strategy for content development, ensuring quality and usability. Collaborate with stakeholders to align priorities, streamline processes, and enhance the user experience across co...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$102K - $161K *

Lead digital strategy and execution across B2C and B2B divisions, driving engagement and conversion. Oversee the digital ecosystem, ensuring alignment with marketing strategies and business growth obj...

United StatesRemote

Reposted 5 days ago

  •   5 - 7 years exp.  •   Healthcare

$115K - $175K *

Elevate your career by driving talent strategy and organizational health within a dynamic Sales and Marketing environment. Partner with leaders to align people initiatives with aggressive growth targe...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$192K - $256K *

Transform product strategy into market-ready offerings, driving revenue growth and adoption. Lead cross-functional teams to ensure successful product launches and alignment across Sales, Marketing, an...

United StatesRemote

5 days ago

  •   8 - 10 years exp.  •   Telecommunications & Hardware

$125K - $150K *

Join a team that's shaping the future of smart transportation by leading product security initiatives. You'll safeguard our platforms and devices, ensuring robust security practices and driving risk m...

CanadaRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $180K *

Unlock potential by managing strategic accounts, driving revenue growth, and fostering executive relationships. Lead a sales team to enhance B2B display solutions while collaborating cross-functionall...

RemoteRemote

3 days ago

  •   11 - 15 years exp.  •   Consumer Technology

$135K - $160K *

Transform the future of autonomous ground support equipment by leading product strategy and roadmap development. Collaborate with cross-functional teams to ensure safety, performance, and reliability...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Transportation

$95K - $135K *

Optimize business operations by providing strategic project support to senior leadership, enhancing recruitment processes, and analyzing market data to drive informed decision-making and improve captu...

United StatesRemote

5 days ago

  •   8 - 10 years exp.  •   Business Services

$140K *

Transform the Sales Enablement function to prioritize outcomes over training, driving faster ramp times and increased win rates through hands-on coaching and innovative use of AI to elevate sales perf...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$80K - $155K *

Inspire talent acquisition by leading innovative employer branding campaigns. Collaborate across teams to translate strategies into actionable plans, leveraging insights and emerging technologies to e...

Bentonville, ARRemote

1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$130K - $155K *

Shape the future of Women's Health marketing by driving strategic initiatives and collaborating with cross-functional teams to enhance the adoption of da Vinci Surgery solutions in Gynecology and Brea...

Sunnyvale, CARemote

3 days ago

  •   11 - 15 years exp.  •   Healthcare

$110K - $130K *

Join us to elevate user experiences through innovative design and AI integration. Collaborate with cross-functional teams to create impactful solutions that transform tax filing, ensuring alignment wi...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$80K - $95K *

Lead the charge in market expansion by launching new states, securing distributors, and building strong retail partnerships. Collaborate closely with leadership to drive compliance and achieve growth...

Texas, USRemote

3 weeks ago

  •   Less than 5 years exp.  •   Food & Beverages

$110K - $130K *

Unlock potential by driving product strategy and enhancements for healthcare ambulatory software. Lead cross-functional teams to deliver impactful features, manage product lifecycles, and ensure align...

Georgia, USRemote

Today

  •   5 - 7 years exp.  •   Healthcare

$80K - $95K *

Drive client success by managing paid performance across Meta and Google Ads. You'll create compelling content, analyze metrics, and lead a growing team to enhance patient bookings and treatment reven...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$137K - $245K *

Shape the future of physical operations by driving AI-powered product innovation. Collaborate across teams to identify customer needs, prototype solutions, and deliver impactful products that enhance...

United StatesRemote

3 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$137K - $245K *

Lead the charge in driving strategic initiatives and product innovation within the Telematics Business Unit, enhancing core offerings and exploring new market opportunities through hands-on collaborat...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Elevate strategic insights and performance reporting for pharmaceutical media. Collaborate across teams, leveraging data analytics and AI solutions to enhance growth and client outcomes in a fast-pace...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$136K - $218K *

Drive impactful, cross-functional initiatives that shape strategic goals, managing complex programs across multiple teams autonomously. Foster collaboration and deliver results in ambiguous environmen...

United StatesRemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$160K - $200K *

Lead the charge in strategic client services management, overseeing growth, engagement, and high-value account portfolio. Drive team performance and build enduring client relationships that enhance bu...

United StatesRemote

Reposted 1 week ago

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$170K - $200K *

Drive market and competitive intelligence initiatives to enhance strategic decision-making across teams. Build a high-performing function that delivers insights on customer behavior, market trends, an...

United StatesRemote

5 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.