Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$160K - $190K *

Join us to lead the owner lifecycle marketing strategy, optimizing journeys and communications across multiple channels. You'll drive engagement and retention, ensuring a seamless experience from init...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$106K - $147K *

Help us transform accessibility in our products by leading initiatives, building automated tests, and enabling teams to integrate accessibility checks seamlessly into their workflows, ensuring complia...

Kentucky, USRemote

4 days ago

  •   5 - 7 years exp.  •   Healthcare

$110K - $130K *

Shape the future of sales enablement by building a robust function from the ground up. Drive onboarding, training, and process adoption while leveraging analytics to enhance productivity and CRM usage...

United StatesRemote

Today

  •   8 - 10 years exp.  •   Legal & Accounting

$158K - $248K *

Champion the development of the product roadmap for Observability and Compute/Network teams, ensuring alignment with reliability goals, system health monitoring, and infrastructure management strategi...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$95K - $100K *

Lead the digital content strategy, optimizing SEO and AI visibility across platforms. Collaborate with cross-functional teams to enhance discoverability and conversion, while managing agency relations...

Georgia, USRemote

2 weeks ago

  •   5 - 7 years exp.  •   Food & Beverages

$65K - $101K *

Explore the dynamic world of procurement as you evaluate vendor quotes, track purchasing actions, and ensure compliance in IT materials for a key Government program. Play a vital role in optimizing pr...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$180K - $220K *

Join a team that's paving the way for innovative product and engineering solutions. As a Senior Corporate Counsel, you'll provide essential legal guidance on AI, payments, and privacy, ensuring compli...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$110K - $130K *

Drive the evolution of our product operations by designing and implementing systems that enhance team efficiency, visibility, and collaboration. You'll empower product managers and shape the future of...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$85K - $100K *

Lead the execution and optimization of programmatic campaigns, fostering client relationships and mentoring team members to achieve strategic goals and enhance performance in a collaborative environme...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Media

$140K - $170K *

Lead the charge in shaping portfolio-level product strategy for P&C insurance technology. Collaborate across multiple product lines to drive data-driven investment decisions and enhance overall portfo...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $180K *

Join a team that's driving innovation in SOCOM's UxS and autonomy control systems. Lead growth initiatives, manage capture strategies, and build relationships across the special operations community t...

Florida, USRemote

5 days ago

  •   8 - 10 years exp.  •   Aerospace & Defense

$200K - $220K *

Empower product marketing excellence by leading strategy, positioning, and sales enablement to enhance growth and drive market success across verticals in a dynamic B2B SaaS environment...

United StatesRemote

Reposted 1 month ago

  •   8 - 10 years exp.  •   Information Technology

$125K - $150K *

Lead the vision and strategy for content development, ensuring quality and usability. Collaborate with stakeholders to align priorities, streamline processes, and enhance the user experience across co...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$102K - $161K *

Lead digital strategy and execution across B2C and B2B divisions, driving engagement and conversion. Oversee the digital ecosystem, ensuring alignment with marketing strategies and business growth obj...

United StatesRemote

Reposted 4 days ago

  •   5 - 7 years exp.  •   Healthcare

$115K - $175K *

Elevate your career by driving talent strategy and organizational health within a dynamic Sales and Marketing environment. Partner with leaders to align people initiatives with aggressive growth targe...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$192K - $256K *

Transform product strategy into market-ready offerings, driving revenue growth and adoption. Lead cross-functional teams to ensure successful product launches and alignment across Sales, Marketing, an...

United StatesRemote

5 days ago

  •   8 - 10 years exp.  •   Telecommunications & Hardware

$125K - $150K *

Join a team that's shaping the future of smart transportation by leading product security initiatives. You'll safeguard our platforms and devices, ensuring robust security practices and driving risk m...

CanadaRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $120K *

Lead the charge in developing and executing impactful marketing strategies for a major partnership, driving growth and optimizing demand generation across multiple channels while collaborating closely...

Chandler, AZRemote

1 month ago

  •   5 - 7 years exp.  •   Business Services

$150K - $180K *

Unlock potential by managing strategic accounts, driving revenue growth, and fostering executive relationships. Lead a sales team to enhance B2B display solutions while collaborating cross-functionall...

RemoteRemote

3 days ago

  •   11 - 15 years exp.  •   Consumer Technology

$135K - $160K *

Transform the future of autonomous ground support equipment by leading product strategy and roadmap development. Collaborate with cross-functional teams to ensure safety, performance, and reliability...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Transportation

$95K - $135K *

Optimize business operations by providing strategic project support to senior leadership, enhancing recruitment processes, and analyzing market data to drive informed decision-making and improve captu...

United StatesRemote

5 days ago

  •   8 - 10 years exp.  •   Business Services

$140K *

Transform the Sales Enablement function to prioritize outcomes over training, driving faster ramp times and increased win rates through hands-on coaching and innovative use of AI to elevate sales perf...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$80K - $155K *

Inspire talent acquisition by leading innovative employer branding campaigns. Collaborate across teams to translate strategies into actionable plans, leveraging insights and emerging technologies to e...

Bentonville, ARRemote

1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$130K - $155K *

Shape the future of Women's Health marketing by driving strategic initiatives and collaborating with cross-functional teams to enhance the adoption of da Vinci Surgery solutions in Gynecology and Brea...

Sunnyvale, CARemote

3 days ago

  •   11 - 15 years exp.  •   Healthcare

$110K - $130K *

Join us to elevate user experiences through innovative design and AI integration. Collaborate with cross-functional teams to create impactful solutions that transform tax filing, ensuring alignment wi...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.