The roleYou'll own paid performance for our clients across the UK and US. That means the numbers practice owners care about: how many consultations their ads book, the quality of the patients who turn up, and the treatment revenue that follows.
Day to day, you run Meta accounts hands-on, decide what creative we make, write the scripts, and work with our editors so we produce content that converts. You'll also build Google Ads as a second channel, starting with the first clients and growing it into something every practice can add.
It's a senior, hands-on seat. You're in the accounts every day, you join the performance conversations with practice owners, and as the team grows, you lead it.
What you'll be measured on- Client performance (CPL, cost per booking, CAC, ROAS)
- Client retention / churn
- Ads MRR (scaling existing accounts, adding channels)
- Google Ads live as a second channel
Responsibilities- Meta accounts, run hands-on across a portfolio of UK and US practices
- Creative direction and scripting. Clinician-led, direct-response scripts written by you against the proven angles for each treatment
- Google Ads, from the first campaigns to a channel every client can add
- Client-facing on anything ads-related. Client Success owns the relationship; you join the performance conversations
- Landing pages and funnels. You bring the marketing insight; our team builds them
- Dentology's own B2B ads
- Over time, building out reactivation and nurture campaigns
What this role is not- Not the client relationship owner. Client Success has that
- Not editor management or landing page builds. Content and Operations have those
- Not a department head on day one. Leading the team is the goal, but earned
Requirements- Meta Ads for local lead gen. You've run accounts - majority at £2-5k ($3-6k) a month, with some up to 40k/mo ad spend - and generated strong CAC and ROAS.
- Google Ads. You've run Google search campaigns yourself
- You know why an ad converts. You build on proven frameworks, and know what good hooks, angles and formats look like.
- First-hand command of your accounts. You know the numbers without looking them up and can defend every decision
- Client-capable. Comfortable explaining performance to a practice owner
- The hands-on operator and the person who grows the function. Both, in that order
- A plus: dental or healthcare, the US market, email and SMS nurture, and leading other media buyers
Success in this role- Days 1-30. Onboarded on our systems and processes. Your first accounts taken over and run hands-on.
- Days 31-60. Owning creative and scripts across your accounts. Google plan written and first clients lined up.
- Days 61-90. Owning performance across every account. Google live on its first clients. A formal review against the measures above.
- Beyond. The function grows. You're involved in hiring and become Head of Performance Marketing across both markets.
Why join Dentology- Own the results from day one. The accounts and the creative are yours
- Build a channel from scratch. Google Ads at Dentology starts with you
- See what your work earns. Our platform tracks every lead from the ad to treatment revenue
- A proven formula and real spend, with years of winning scripts and angles to build from
- Two markets. The UK is established; the US launched this summer and is where the growth is
- Access to the people who've done it. You'll sit in on our sessions with the operators who coach our marketing and sales teams
- A platform team behind you. In-house engineering building the analytics and automation you specify
