Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$140K - $185K *

Inspire the evolution of a brand by leading innovative design for campaigns and web experiences. Collaborate across teams to develop scalable brand systems, mentor creatives, and direct impactful stor...

United StatesRemote

1 month ago

  •   5 - 7 years exp.  •   Enterprise Technology

$70K - $126K *

Transform product development by leading cross-functional teams to deliver innovative solutions for the Ambetter marketplace, ensuring competitive positioning and regulatory compliance while driving g...

Missouri, USRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$105K - $150K *

Champion integrated marketing campaigns that drive pipeline growth in the Business & Government sector. Collaborate across teams to execute strategies, optimize performance, and leverage AI for innova...

United StatesRemote

3 days ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$100K - $120K *

Empower a high-performing sales team to drive revenue growth and exceed targets. Collaborate in a dynamic environment, coaching and inspiring talent while executing strategic sales plans for a global...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Transportation

$95K - $115K *

Explore integrated marketing campaigns that drive business impact. You'll translate market opportunities into data-driven strategies, bridging go-to-market initiatives with cross-functional execution...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Information Technology

$95K - $115K *

Drive integrated marketing campaigns that deliver measurable business impact. You'll translate market opportunities into data-driven strategies, collaborating with cross-functional teams to ensure suc...

New York, NYRemote

4 days ago

  •   5 - 7 years exp.  •   Information Technology

$200K - $350K *

Engineer innovative evals for an AI coding agent, leveraging user data to enhance performance. Collaborate with engineering teams to optimize accuracy, speed, and cost-effectiveness while ensuring use...

San Francisco, CARemote

5 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$120K - $140K *

Engage with our dynamic event marketing team to drive impactful trade shows, sponsorships, and owned events. Leverage your expertise to enhance our event strategy, manage budgets, and deliver exceptio...

Vancouver, BCRemote

2 weeks ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$120K - $140K *

Join a team that's redefining event marketing by leading our entire events program. You'll strategize, execute, and optimize trade shows, sponsorships, and owned events, driving engagement and pipelin...

Toronto, ONRemote

2 weeks ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$120K - $140K *

Champion EventMobi's events program by strategizing, executing, and optimizing trade shows, sponsorships, and owned events. Lead a team to enhance customer engagement and drive pipeline growth through...

Calgary, ABRemote

2 weeks ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$94K - $161K *

Join a team that's redefining smart building solutions by driving product initiatives in IoT and access control. Collaborate with cross-functional teams to enhance user experiences and deliver innovat...

Richardson, TXRemote

3 weeks ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$95K - $115K *

Develop distinctive trading card products by managing brand strategy, product configurations, and commercial performance. Collaborate with cross-functional teams to ensure successful launches and enha...

Neptune, NJRemote

3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$155K - $194K *

Join us to lead impactful HCP marketing execution, driving adoption and engagement through strategic field initiatives. Collaborate cross-functionally to optimize resources and enhance customer experi...

United StatesRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$132K - $188K *

Elevate your career by owning product strategy and execution for AI Gateway capabilities, ensuring seamless connectivity across the AI ecosystem while collaborating with cross-functional teams to driv...

RemoteRemote

Reposted 5 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$119K - $222K *

Shape the future of channel sales by driving reseller and distributor partnerships across the Americas, enhancing legal sales execution, and achieving ambitious targets through strategic collaboration...

RemoteRemote

2 days ago

  •   5 - 7 years exp.  •   Media

$75K - $160K *

Lead high-impact project management initiatives in the Digital Infrastructure sector, providing expert advisory support, coordinating client contracts, and enhancing workflow efficiency to deliver top...

Urbandale, IARemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$136K - $253K *

Shape competitive strategies by analyzing market trends and competitors. Drive insights for data and AI security, supporting diverse stakeholders globally. Own competitive messaging and tools to enhan...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Transform the AV-over-IP product landscape by leading strategy, development, and launch processes. Collaborate cross-functionally to innovate connectivity solutions for diverse AV markets while managi...

San Jose, CARemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$86K - $173K *

Champion marketing strategies that drive customer engagement and therapy awareness. Collaborate cross-functionally to support commercial growth in the Chronic Pain Therapies sector while ensuring fiel...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$185K - $255K *

Transform the financial engine of R&D by leading revenue strategies, pricing, and cost management. Collaborate with senior leaders to align short-term goals with long-term product vision, while buildi...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$137K - $229K *

Join a dynamic team to drive advertising sales growth, leveraging digital expertise and strategic partnerships to enhance client engagement and maximize revenue across diverse ad products...

Mooresville, NCRemote

5 days ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$95K - $125K *

Optimize GTM enablement programs through strategic change management, enhancing adoption and impact on KPIs. Leverage AI for effective coaching and deliver comprehensive onboarding to drive sales exce...

United StatesRemote

1 month ago

  •   Less than 5 years exp.  •   Enterprise Technology

$96K - $186K *

Join a dynamic team to shape compelling content strategies that elevate brand storytelling, drive audience engagement, and support marketing initiatives across various platforms and events in a fast-p...

Hoboken, NJRemote

6 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$160K - $192K *

Strategize and lead the development of an AI-driven backend intelligence platform to enhance decision-making across complex operational systems, ensuring reliable and scalable outcomes in a dynamic an...

Fremont, CARemote

1 month ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$124K - $205K *

Optimize marketing operations by managing systems, data, and processes to drive pipeline growth. Lead HubSpot and Salesforce integration, oversee lifecycle reporting, and implement AI solutions while...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.