Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$214K - $295K *

Reimagine corporate marketing by leading a dynamic team to craft cohesive narratives that resonate with industry leaders and customers. Shape strategies across public relations, social media, and comm...

United StatesRemote

Reposted 3 weeks ago

  •   11 - 15 years exp.  •   Information Technology

$118K - $212K *

Engage with the CEO to craft compelling narratives and enhance communication strategies. Lead diverse content creation, leveraging AI tools to connect with key audiences and ensure impactful messaging...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$266K - $328K *

Drive customer success by leveraging technical expertise to enhance relationships and deliver tailored solutions, while collaborating with sales teams to exceed objectives and foster business growth...

Phoenix, AZRemote

Today

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$100K - $120K *

Manage P&L for multiple states, driving pricing strategy and regulatory compliance. Collaborate cross-functionally to enhance product performance and profitability while presenting insights to senior...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$160K - $200K *

Shape the future of market access strategy by integrating payer, provider, and patient perspectives. Lead cross-functional teams to develop impactful strategies that enhance therapy positioning and su...

Philadelphia, PARemote

2 days ago

  •   8 - 10 years exp.  •   Healthcare

$100K - $120K *

Drive client growth and strategy for flagship TikTok Shop accounts, leading a team to optimize performance and execute innovative social commerce initiatives. Shape the future of digital commerce thro...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Media

$180K - $270K *

Transform marketing strategies by leading AI and automation initiatives across go-to-market operations. Drive innovation, governance, and team development while ensuring measurable impact on revenue a...

United StatesRemote

4 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$153K - $213K *

Drive efficiency by automating internal processes, enhancing productivity across teams. Collaborate with stakeholders to identify bottlenecks, implement AI solutions, and ensure measurable impact on w...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$82K - $106K *

Advance your career by leading B2B paid search strategies and driving client growth through data-driven insights, performance management, and effective cross-team collaboration in a dynamic marketing...

United StatesRemote

Reposted 3 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$101K - $117K *

Accelerate our Marketing Technology initiatives by leading complex programs, ensuring alignment with strategic priorities, and driving continuous improvement across the MarTech landscape through effec...

Ohio, USRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$72K - $113K *

Deliver impactful insights by owning our marketing tech ecosystem, maximizing HubSpot and Salesforce integration, and ensuring data integrity. Collaborate across teams to translate needs into actions...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$121K - $150K *

Unlock potential by leading customer transformations through strategic SaaS deployments and AI integration. Spearhead adoption journeys across various teams to accelerate value realization and optimiz...

United StatesRemote

Reposted 2 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$125K - $150K *

Elevate your marketing expertise by leading strategic initiatives for a key industry segment. Drive pipeline growth and competitive differentiation through innovative positioning and cross-functional...

Connecticut, USRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$150K - $180K *

Shape KPA's demand generation strategy, driving measurable pipeline growth and revenue. Lead a lean team, collaborate across functions, and implement a scalable model that aligns marketing, sales, and...

Lafayette, CORemote

6 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$125K - $148K *

Drive strategic partner acquisition by generating new business opportunities in workforce payments, focusing on payroll and pension. Collaborate cross-functionally to build a robust pipeline and lead...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$90K - $126K *

Lead high-value proposal pursuits, coordinating cross-functional teams to deliver compliant, persuasive responses. Utilize AI tools and project management skills to enhance win rates while mentoring j...

Illinois, USRemote

3 days ago

  •   5 - 7 years exp.  •   Information Technology

$90K - $110K *

Innovate within the media marketing domain by executing high-impact paid campaigns. You'll enhance lower funnel conversion strategies, leveraging your extensive SA360 expertise to drive results and de...

United StatesRemote

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Staffing

$100K - $120K *

Shape a compelling brand narrative that resonates with healthcare leaders. Drive creative campaigns, enhance brand voice, and build memorable experiences while collaborating across teams to establish...

San Francisco, CARemote

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$80K - $110K *

Lead diverse marketing initiatives, from events to content creation, while collaborating with Sales and Product teams. This hands-on role requires strong organization and communication skills to drive...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$100K - $120K *

Transform our sales enablement strategy by building impactful onboarding and training programs. Collaborate across teams to enhance productivity and drive revenue growth in a fast-paced, AI-driven env...

United StatesRemote

5 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$100K - $120K *

Join a team that's redefining content marketing strategies while driving brand authority and customer engagement. Lead innovative projects and manage impactful content across multiple channels to elev...

United StatesRemote

1 month ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Transform partner marketing strategies into measurable revenue streams by leveraging high-potential partnerships and executing targeted campaigns in regulated industries, focusing on enterprise and pu...

Toronto, ONRemote

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$87K - $136K *

Elevate our Sales and Operations Planning by leading demand and supply strategies, ensuring product availability while managing inventory and cash flow. Collaborate with cross-functional teams to driv...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$165K - $192K *

Optimize customer engagement through strategic lifecycle marketing. Lead multi-channel initiatives to enhance customer lifetime value, leveraging data-driven insights and performance metrics to shape...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$135K - $160K *

Lead the evolution of our GTM Systems Architecture, enhancing Salesforce and its tech stack for AI-native workflows. Collaborate with cross-functional teams to build a trusted data foundation and driv...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Consumer Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.