Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.
Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.
Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.
Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.
Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.
$214K - $295K *
Reimagine corporate marketing by leading a dynamic team to craft cohesive narratives that resonate with industry leaders and customers. Shape strategies across public relations, social media, and comm...
Reposted 3 weeks ago
$118K - $212K *
Engage with the CEO to craft compelling narratives and enhance communication strategies. Lead diverse content creation, leveraging AI tools to connect with key audiences and ensure impactful messaging...
3 weeks ago
Product Sales Specialist, UDS - Arizona
$266K - $328K *
Drive customer success by leveraging technical expertise to enhance relationships and deliver tailored solutions, while collaborating with sales teams to exceed objectives and foster business growth...
Today
$100K - $120K *
Manage P&L for multiple states, driving pricing strategy and regulatory compliance. Collaborate cross-functionally to enhance product performance and profitability while presenting insights to senior...
3 weeks ago
VP, Content Expert, Market Access
$160K - $200K *
Shape the future of market access strategy by integrating payer, provider, and patient perspectives. Lead cross-functional teams to develop impactful strategies that enhance therapy positioning and su...
2 days ago
Senior Client Partnerships Manager
$100K - $120K *
Drive client growth and strategy for flagship TikTok Shop accounts, leading a team to optimize performance and execute innovative social commerce initiatives. Shape the future of digital commerce thro...
1 week ago
Director, Marketing AI & GTM Automation
$180K - $270K *
Transform marketing strategies by leading AI and automation initiatives across go-to-market operations. Drive innovation, governance, and team development while ensuring measurable impact on revenue a...
4 days ago
Senior Product Manager, Applied AI
$153K - $213K *
Drive efficiency by automating internal processes, enhancing productivity across teams. Collaborate with stakeholders to identify bottlenecks, implement AI solutions, and ensure measurable impact on w...
2 weeks ago
Senior Strategist, Paid Search B2B
$82K - $106K *
Advance your career by leading B2B paid search strategies and driving client growth through data-driven insights, performance management, and effective cross-team collaboration in a dynamic marketing...
Reposted 3 days ago
Technical Program Manager - Marketing (Remote) US
$101K - $117K *
Accelerate our Marketing Technology initiatives by leading complex programs, ensuring alignment with strategic priorities, and driving continuous improvement across the MarTech landscape through effec...
2 weeks ago
Senior Analyst, Marketing Operations
$72K - $113K *
Deliver impactful insights by owning our marketing tech ecosystem, maximizing HubSpot and Salesforce integration, and ensuring data integrity. Collaborate across teams to translate needs into actions...
Reposted 3 weeks ago
$121K - $150K *
Unlock potential by leading customer transformations through strategic SaaS deployments and AI integration. Spearhead adoption journeys across various teams to accelerate value realization and optimiz...
Reposted 2 days ago
Vertical Marketing Lead, Tier 1 Banks
$125K - $150K *
Elevate your marketing expertise by leading strategic initiatives for a key industry segment. Drive pipeline growth and competitive differentiation through innovative positioning and cross-functional...
2 weeks ago
$150K - $180K *
Shape KPA's demand generation strategy, driving measurable pipeline growth and revenue. Lead a lean team, collaborate across functions, and implement a scalable model that aligns marketing, sales, and...
6 days ago
Senior Business Development Manager (Channel Partnerships)
$125K - $148K *
Drive strategic partner acquisition by generating new business opportunities in workforce payments, focusing on payroll and pension. Collaborate cross-functionally to build a robust pipeline and lead...
1 week ago
$90K - $126K *
Lead high-value proposal pursuits, coordinating cross-functional teams to deliver compliant, persuasive responses. Utilize AI tools and project management skills to enhance win rates while mentoring j...
3 days ago
Senior Media and Social Marketing Manager (must have SA360) (REMOTE)
$90K - $110K *
Innovate within the media marketing domain by executing high-impact paid campaigns. You'll enhance lower funnel conversion strategies, leveraging your extensive SA360 expertise to drive results and de...
Reposted 2 weeks ago
$100K - $120K *
Shape a compelling brand narrative that resonates with healthcare leaders. Drive creative campaigns, enhance brand voice, and build memorable experiences while collaborating across teams to establish...
2 weeks ago
$80K - $110K *
Lead diverse marketing initiatives, from events to content creation, while collaborating with Sales and Product teams. This hands-on role requires strong organization and communication skills to drive...
1 week ago
$100K - $120K *
Transform our sales enablement strategy by building impactful onboarding and training programs. Collaborate across teams to enhance productivity and drive revenue growth in a fast-paced, AI-driven env...
5 days ago
$100K - $120K *
Join a team that's redefining content marketing strategies while driving brand authority and customer engagement. Lead innovative projects and manage impactful content across multiple channels to elev...
1 month ago
Enterprise Marketing Manager, Partnerships
$110K - $130K *
Transform partner marketing strategies into measurable revenue streams by leveraging high-potential partnerships and executing targeted campaigns in regulated industries, focusing on enterprise and pu...
2 weeks ago
Sr. Category Manager (Remote US)
$87K - $136K *
Elevate our Sales and Operations Planning by leading demand and supply strategies, ensuring product availability while managing inventory and cash flow. Collaborate with cross-functional teams to driv...
2 weeks ago
Senior Manager, Consumer Lifecycle Marketing
$165K - $192K *
Optimize customer engagement through strategic lifecycle marketing. Lead multi-channel initiatives to enhance customer lifetime value, leveraging data-driven insights and performance metrics to shape...
1 week ago
Senior Manager, GTM Systems Architecture
$135K - $160K *
Lead the evolution of our GTM Systems Architecture, enhancing Salesforce and its tech stack for AI-native workflows. Collaborate with cross-functional teams to build a trusted data foundation and driv...
1 week ago
What does a Product Marketing Specialist do?
A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.
What skills are important for Product Marketing Specialist jobs?
Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.
What qualifications do employers typically require?
Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.
How much do Product Marketing Specialist jobs pay?
Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.
Where can I find Product Marketing Specialist jobs?
You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.