Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.
Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.
Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.
Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.
Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.
Specialist Seller, Enterprise Core (AI Products)
$222K - $278K *
Drive the go-to-market strategy for AI Products, partnering with enterprise accounts to deliver value through innovative solutions. Collaborate with sales teams to execute high-impact deals and shape...
4 days ago
Senior Designer, Brand Marketing
$110K - $130K *
Join us to elevate brand experiences through innovative design. Collaborate with cross-functional teams, drive projects from concept to delivery, and leverage AI tools to enhance creativity in a dynam...
2 weeks ago
$130K - $160K *
Lead the development of innovative compliance solutions for multi-state workforces, ensuring efficient policy management and training. Collaborate with cross-functional teams to enhance user experienc...
1 week ago
Senior Product Marketing Manager, Infrastructure
$170K - $200K *
Elevate your career by leading integrated marketing initiatives that drive awareness and demand for innovative financial products. Collaborate across teams to develop go-to-market strategies and gener...
1 week ago
Senior Manager, Product Development - Connected Home Tech
$110K - $220K *
Transform the connected home landscape by leading product development from concept to launch. Drive innovation and cross-functional collaboration to deliver high-quality consumer hardware solutions th...
2 weeks ago
$95K - $115K *
Pioneer innovative marketing technology solutions to enhance campaign execution. Collaborate with cross-functional teams to optimize customer journeys and drive data-driven engagement, ensuring effect...
2 weeks ago
Principal Product Manager, AI-Powered Personalization & Discovery
$156K - $260K *
Elevate customer experiences by leading AI-driven personalization across the entire design and shopping journey. Own product strategy, collaborate cross-functionally, and innovate to anticipate custom...
3 weeks ago
Principal Product Manager, Lighthouse
$275K - $300K *
Transform customer experiences by leading the multi-location product initiative, driving strategy, and developing innovative solutions that scale across the platform for diverse users, empowering them...
Reposted 3 weeks ago
$180K - $216K *
Empower small businesses by leading our omni-channel marketing strategy. Drive customer acquisition and retention through innovative campaigns, optimizing performance across digital and traditional ch...
1 week ago
Advertising Campaign Strategist
$80K - $95K *
Join a team that's dedicated to maximizing advertising impact for clients. As a strategic advisor, you'll manage campaigns, analyze performance, and collaborate cross-functionally to drive success and...
2 weeks ago
$120K - $145K *
Deliver a visionary roadmap that integrates cloud analytics with smart traffic solutions, boosting emergency response efficiency and transit performance. Lead products that redefine smart-city signal...
3 weeks ago
$165K - $210K *
Transform retail sales strategies and lead a dynamic team to achieve revenue goals. Drive account management, develop talent, and collaborate with cross-functional teams to enhance product offerings a...
Reposted today
Senior Product Manager, Data Catalog & AI Readiness
$120K - $145K *
Lead the development of a data catalog for AI consumption, ensuring quality and accessibility. Collaborate with cross-functional teams to onboard domains, manage readiness assessments, and drive align...
3 days ago
$100K - $120K *
Join a team that's driven to build a powerful growth engine through hands-on management of acquisition campaigns and lifecycle marketing, integrating data analysis, creative collaboration, and automat...
Reposted 5 days ago
Senior Product Manager, Consumer (B2C)
$120K - $145K *
Inspire innovation and drive growth as you lead the consumer product line across web, mobile, and desktop platforms, crafting a unified user experience and championing customer-centric strategies for...
Reposted 3 weeks ago
Senior GTM Demand Programs and Analytics Manager
$120K - $140K *
Transform your career by driving impactful sales playbooks and incentive programs. Leverage Salesforce, SQL, and AI tools to automate processes and enhance pipeline generation in a collaborative, glob...
3 days ago
Director of Demand Generation & Digital Marketing
$149K - $213K *
Lead the demand generation strategy to drive qualified pipeline and ARR growth. Build a high-performing team, optimize conversion paths, and align marketing with sales objectives to transition from sa...
3 weeks ago
Lead Product Manager, Salesforce, Sales Cloud and PRM
$100K - $140K *
Shape the future of lead management and partner relationships by owning the Salesforce Lead-to-Opportunity and PRM domains. Drive strategy, execution, and collaboration across teams to enhance convers...
2 weeks ago
Sr. Technical GTM Enablement Specialist
$110K - $130K *
Transform complex technical solutions into actionable blueprints, bridging product and engineering teams. Drive global GTM strategy by creating detailed architecture diagrams and hands-on lab environm...
2 days ago
$80K - $95K *
Engage in partnership acquisition and growth by managing relationships, optimizing strategies, and driving performance metrics. Collaborate cross-functionally to enhance partner activation and achieve...
1 week ago
$144K - $180K *
Drive strategic enhancements in distribution channels, leveraging data insights and partnerships to maximize sales and compliance. Lead cross-functional teams to innovate and elevate the company's mar...
6 days ago
Director, Influencer & Community Marketing
$105K - $125K *
Seeking a strategic leader to drive influencer and community marketing initiatives, enhancing engagement and growth across platforms while managing relationships with creators and brand partners to co...
1 week ago
$120K - $150K *
Elevate your career by owning product areas from discovery to launch. Collaborate with customers and cross-functional teams to transform insights into impactful solutions, driving measurable outcomes...
3 weeks ago
$83K - $155K *
Explore a dynamic role combining application engineering with hands-on field support. Collaborate with customers and teams to troubleshoot and optimize solutions, ensuring successful installations and...
1 week ago
Staff Software Engineer - Performance Advisor
$220K - $240K *
Shape the future of loyalty by leading the technical execution and innovation of AI-powered features in a rapidly evolving product landscape, driving cross-functional initiatives with a focus on archi...
Reposted 1 week ago
What does a Product Marketing Specialist do?
A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.
What skills are important for Product Marketing Specialist jobs?
Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.
What qualifications do employers typically require?
Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.
How much do Product Marketing Specialist jobs pay?
Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.
Where can I find Product Marketing Specialist jobs?
You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.