Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$222K - $278K *

Drive the go-to-market strategy for AI Products, partnering with enterprise accounts to deliver value through innovative solutions. Collaborate with sales teams to execute high-impact deals and shape...

Houston, TXRemote

4 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Join us to elevate brand experiences through innovative design. Collaborate with cross-functional teams, drive projects from concept to delivery, and leverage AI tools to enhance creativity in a dynam...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$130K - $160K *

Lead the development of innovative compliance solutions for multi-state workforces, ensuring efficient policy management and training. Collaborate with cross-functional teams to enhance user experienc...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$170K - $200K *

Elevate your career by leading integrated marketing initiatives that drive awareness and demand for innovative financial products. Collaborate across teams to develop go-to-market strategies and gener...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $220K *

Transform the connected home landscape by leading product development from concept to launch. Drive innovation and cross-functional collaboration to deliver high-quality consumer hardware solutions th...

Bentonville, ARRemote

2 weeks ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$95K - $115K *

Pioneer innovative marketing technology solutions to enhance campaign execution. Collaborate with cross-functional teams to optimize customer journeys and drive data-driven engagement, ensuring effect...

Charlotte, NCRemote

2 weeks ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$156K - $260K *

Elevate customer experiences by leading AI-driven personalization across the entire design and shopping journey. Own product strategy, collaborate cross-functionally, and innovate to anticipate custom...

Washington, USRemote

3 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$275K - $300K *

Transform customer experiences by leading the multi-location product initiative, driving strategy, and developing innovative solutions that scale across the platform for diverse users, empowering them...

RemoteRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$180K - $216K *

Empower small businesses by leading our omni-channel marketing strategy. Drive customer acquisition and retention through innovative campaigns, optimizing performance across digital and traditional ch...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$80K - $95K *

Join a team that's dedicated to maximizing advertising impact for clients. As a strategic advisor, you'll manage campaigns, analyze performance, and collaborate cross-functionally to drive success and...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Media

$120K - $145K *

Deliver a visionary roadmap that integrates cloud analytics with smart traffic solutions, boosting emergency response efficiency and transit performance. Lead products that redefine smart-city signal...

CanadaRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$165K - $210K *

Transform retail sales strategies and lead a dynamic team to achieve revenue goals. Drive account management, develop talent, and collaborate with cross-functional teams to enhance product offerings a...

United StatesRemote

Reposted today

  •   8 - 10 years exp.  •   Consumer Technology

$120K - $145K *

Lead the development of a data catalog for AI consumption, ensuring quality and accessibility. Collaborate with cross-functional teams to onboard domains, manage readiness assessments, and drive align...

Utah, USRemote

3 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $120K *

Join a team that's driven to build a powerful growth engine through hands-on management of acquisition campaigns and lifecycle marketing, integrating data analysis, creative collaboration, and automat...

United StatesRemote

Reposted 5 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$120K - $145K *

Inspire innovation and drive growth as you lead the consumer product line across web, mobile, and desktop platforms, crafting a unified user experience and championing customer-centric strategies for...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $140K *

Transform your career by driving impactful sales playbooks and incentive programs. Leverage Salesforce, SQL, and AI tools to automate processes and enhance pipeline generation in a collaborative, glob...

RemoteRemote

3 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$149K - $213K *

Lead the demand generation strategy to drive qualified pipeline and ARR growth. Build a high-performing team, optimize conversion paths, and align marketing with sales objectives to transition from sa...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $140K *

Shape the future of lead management and partner relationships by owning the Salesforce Lead-to-Opportunity and PRM domains. Drive strategy, execution, and collaboration across teams to enhance convers...

California, USRemote

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Transform complex technical solutions into actionable blueprints, bridging product and engineering teams. Drive global GTM strategy by creating detailed architecture diagrams and hands-on lab environm...

CanadaRemote

2 days ago

  •   5 - 7 years exp.  •   Information Technology

$80K - $95K *

Engage in partnership acquisition and growth by managing relationships, optimizing strategies, and driving performance metrics. Collaborate cross-functionally to enhance partner activation and achieve...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$144K - $180K *

Drive strategic enhancements in distribution channels, leveraging data insights and partnerships to maximize sales and compliance. Lead cross-functional teams to innovate and elevate the company's mar...

RemoteRemote

6 days ago

  •   11 - 15 years exp.  •   Finance & Insurance

$105K - $125K *

Seeking a strategic leader to drive influencer and community marketing initiatives, enhancing engagement and growth across platforms while managing relationships with creators and brand partners to co...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Media

$120K - $150K *

Elevate your career by owning product areas from discovery to launch. Collaborate with customers and cross-functional teams to transform insights into impactful solutions, driving measurable outcomes...

Vancouver, BCRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$83K - $155K *

Explore a dynamic role combining application engineering with hands-on field support. Collaborate with customers and teams to troubleshoot and optimize solutions, ensuring successful installations and...

RemoteRemote

1 week ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$220K - $240K *

Shape the future of loyalty by leading the technical execution and innovation of AI-powered features in a rapidly evolving product landscape, driving cross-functional initiatives with a focus on archi...

United StatesRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Media

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.