Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

Remote
caret down
Compensation
caret down
Position Level
caret down
Time Posted
caret down
Industries
caret down
More
1
caret down

$117K - $177K *

Lead product marketing initiatives to enhance adoption and communication of innovative solutions for the Public Sector, ensuring alignment across teams and effective messaging for government and nonpr...

Washington, VARemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $247K *

Champion Pinterest's industry presence by leading strategic initiatives, shaping narratives, and driving impactful programs at major global events. Collaborate cross-functionally to enhance visibility...

New York, NYRemote

2 days ago

  •   8 - 10 years exp.  •   Consumer Technology

$120K - $150K *

Unlock potential by leading product marketing strategies for enterprise security buyers. Collaborate with Sales and Product teams to enhance positioning, create impactful materials, and drive successf...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$192K - $237K *

Shape the future of engineering communication by leading our technical content strategy. Collaborate with engineers to elevate their work, enhance public presence, and drive impactful narratives that...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$145K - $185K *

Lead the charge in developing and executing field marketing strategies that drive pipeline growth in the Northwest region. Collaborate with sales leadership to create integrated programs, ensuring mea...

Seattle, WARemote

Reposted 6 days ago

  •   5 - 7 years exp.  •   Information Technology

$81K - $138K *

Lead the charge in developing and executing global demand generation campaigns across digital, email, and media channels, driving measurable growth and optimizing strategies to achieve revenue goals i...

North Carolina, USRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$72K - $114K *

Lead the charge in product marketing by defining positioning, executing go-to-market strategies, and collaborating across teams to deliver compelling narratives that resonate with technical audiences...

RemoteRemote

Reposted 2 days ago

  •   5 - 7 years exp.  •   Information Technology

$102K - $177K *

Unlock the potential of our Sports business by driving commercial execution and sales support. Collaborate with cross-functional teams to enhance marketing operations and achieve strategic objectives...

Raynham, MARemote

3 days ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$160K - $200K *

Lead the charge in optimizing top-of-funnel marketing operations, driving measurable pipeline growth through strategic planning, data governance, and team leadership. Collaborate with cross-functional...

United StatesRemote

3 days ago

  •   8 - 10 years exp.  •   Information Technology

$110K - $130K *

Shape the future of hotel technology by owning the end-to-end booking experience, bridging guest interactions and hotel-focused workflows to drive measurable business value through innovative solution...

United StatesRemote

Reposted 2 days ago

  •   Less than 5 years exp.  •   Hospitality & Recreation

$145K - $175K *

Join a team that's redefining AI-driven solutions by leading product development for an innovative tech concierge. Drive the evolution of agent capabilities, ensuring quality and reliability while col...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$130K - $160K *

Lead the charge in shaping product marketing strategies for stablecoins, driving go-to-market initiatives, and collaborating with cross-functional teams to enhance adoption and communication of comple...

New York, NYRemote

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$150K - $180K *

Optimize engagement and monetization strategies for an AI-driven product, transforming customer interactions into measurable growth. Lead cross-functional teams to innovate and implement effective use...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$125K - $150K *

Transform product strategy by leading impactful initiatives that enhance user experience and drive growth. Collaborate with cross-functional teams to deliver innovative solutions that delight customer...

RemoteRemote

5 days ago

  •   Less than 5 years exp.  •   Information Technology

$139K - $229K *

Transform the marketing strategy for a flagship claims solution, collaborating across product, engineering, and sales to enhance product adoption and drive superior performance in a highly competitive...

United StatesRemote

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$83K - $133K *

Support the Sales organization by providing technical solutions and optimizing ABB products for customer applications. Cultivate new business opportunities and ensure customer satisfaction through eff...

Ohio, USRemote

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$110K - $130K *

Join a team that shapes the future of marketing operations by driving AI adoption and optimizing performance analytics. You'll be pivotal in empowering the marketing team through data-driven strategie...

New York, NYRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$150K - $175K *

Build your expertise in product management by driving the strategy and execution of our Commerce product. Collaborate with cross-functional teams to enhance customer experiences and deliver impactful...

CanadaRemote

1 week ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$125K - $150K *

Architect a comprehensive sales enablement program to enhance onboarding, product training, and continuous learning for a dynamic sales team, collaborating with leadership and partners to drive measur...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$130K - $160K *

Transform the user experience and operational workflows in a complex two-sided marketplace. Lead product initiatives that enhance clinician and district interactions, streamline processes, and drive i...

United StatesRemote

2 days ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$158K - $198K *

Drive the technical backbone of performance marketing by owning data infrastructure, implementing tracking solutions, and ensuring flawless data flow between marketing and engineering teams to maximiz...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Media

$120K - $145K *

Shape the future of payroll and integrations by leading product vision and strategy across Canada and the US. Collaborate with a talented team to ensure accuracy and compliance while driving impactful...

CanadaRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $145K *

Elevate the payroll and integrations product vision, driving initiatives across Canada and the US. Collaborate with cross-functional teams to ensure accuracy and compliance while enhancing customer ex...

CanadaRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $145K *

Transform payroll and integrations by leading product vision across Canada and the US. Collaborate with cross-functional teams to ensure accuracy and compliance while driving innovative solutions that...

CanadaRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$160K - $225K *

Shape the future of consumer experiences by leading product strategy, driving measurable outcomes, and collaborating with cross-functional teams to enhance member satisfaction throughout their shoppin...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.